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I think bmw are better off being non-committal to apple, some manufacturers can use the apple brand to piggy back up the brand ranks, but apples future isn't too clear. Why have your design underpinned with a market that is so fiercely competitive. Samsung are emerging have a large segment of the market. Better to have a infotainment that works ok with both than banish one.
Let apple, Samsung, etc complement the idrive not the other way around
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