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Originally Posted by Keto
Who is going to buy a four door car -- daily driver territory -- with the lackluster GTR interior? They will have to take a step up in materials, fit & finish, etc.
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Indeed. I think its a given this car will have the Q50 interior with some enhancements just as we see with F30->F80 and other cars in this class.
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Thanks for explaining business to me  but my point, which you hint at, is that the business case for this model with corners cut to make price point is not clear.
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Since you understand business, then you already know that there is loads of margin built into these performance cars. I'm sure you also know that companies adjust margins all the time for many reasons, such as to expand into new markets or gain market share.
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They will be watching M3 vs M4 sales to be sure.
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They've been watching them for years. Maybe now they are finally on the cusp of joining the game.