Quote:
Originally Posted by jonkarn
I dont feel bad for the salesperson, that's their job.
For every 6 test drive pain in the butt customer, is the customer like me who comes in fully informed and ready to deal, only wanting their best number. Easy work. And it's not just the commission in each car that makes their salary. I'm sure their are incentives for them as well, including how many cars they sell a month, etc.
If they are honest and give me good numbers, I will deal with them. And if they are honest but just can't give me the deal I want in a particular car, I will deal somewhere else, BUT refer them customers. I'm not going to just donate money to them bc I failed to be a smart shopper.
Try being a salesperson in a crappy car brand dealership, trying to convince people their product is worth buying. That's tougher.
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Your perception that most customers these days are like you and other forum participants is very, very far from reality. Even today 99 out of 100 customers know almost nothing before they set foot in the dealership.
Mloyalty's view is much closer to the reality of the business.
btw, invoice prices have been available to the public for 40+ years for those who cared enough to look. I've been using Edmunds since I was 15, back when it was a quarterly paperback. When I bought my first new car in 1982 I got it for invoice plus $300. I handed my salesman a typed order sheet that I modeled on the format of a window sticker with every option listed including both MSRP and invoice prices.