Quote:
Originally Posted by cs4444
Audis are more attainable to a younger crowed because they are more affordable/ more of their sales are skewed to the lower end of the market. Up until a few years ago you could get a FWD A8 in certain markets  . Obviously the further down market you go it's easier to get volume. One of the main reasons Audi was able to shoot past Mercedes a few years ago was the introduction of the A1 which is based off the VW Polo, and cost less than a Mini. A1's which are sold in Europe and China account for 120k units a year. Where Mercedes and BMW do not have anything that far down market with their badges on it. BMW sells minis...but they are under the mini brand. Yes BMW will introduce the FWD 2 AT But it will be priced /equipped, comparable to a 1 series, Audi A3 and MB A class not a mini or A1. Mercedes sales are skewed toward the higher end with the S class leading its respective segment, while bmw is more evenly spread in the middle with the 3 and 5 series leading their global segments. |
here is my 2 cents:
- I don't think Audis are there yet in terms of driving dynamics. Agree many buy them for the design and brand cache but I am yet to be satisfied by how an Audi drives based on my experience with A3 and A7 (I will admit it has been limited but sufficient to prove it's no BMW). I actually want to like the brand and be able to look at Audi as a contender for my next lease but the drive is uninspiring. May be I should check out S5 or S7. Also, at least in the US, it actually costs more to lease a comparable Audi than a BMW at least this has been my experience.
- At least in the US, I don't think Audi is selling more of a lower cost casr, I see as many A4, 5, 6, 7, 8 + S variants here as the comparable BMW cars so I don't think that's the reason the younger crowd likes them. I think we just see a lot more interest in Audi in the last 5 years because they are coming out with much better designs vs. what they had before.