I cross shopped Audi when I was in the market for a new car. The dealer was the worst experience ever. Probably thought I was a bum since I was wearing jeans and a t-shirt. The Q5 I drove had a much nicer interior than my BMW, but the drive was boring. Mainly, it was the dealer being unhelpful that steered me away from the brand.
When it comes to the A4 vs F30, the Audi is way ahead in terms of interior quality. If it was a daily to just get me to work and back, the A4 would probably make more sense. But if it were daily/fun car, the BMW still edges the Audi in terms of performance.
If I had to buy a new car today, it'd be an MB C400. Best all around. Definitely the coolest in terms of technology and driver comfort. Plus, MB is really kicking at BMW's heels when it comes to performance.
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2011 E91
2016 M2 - Sold
2014 X1 - Sold
2002 Land Rover Discovery II - 3" lift & 33s
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