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The people who keep making the arguments:
"It's only a single oil change and some wiper blades" ---or---
"If you can't afford wiper blades on your $60,000 car, you should re-evaluate your purchase"
...are missing the point.
If it's such an insignificant difference, why would they bother doing it? It gives off the impression that they're scraping for margins.
It has a negative psychological impact on potential customers.
Consider it to be like "unlimited" cell phone plans. Most people with unlimited plans don't actually use any more data than they could get with a regular plan, but they pay the premium for the "piece of mind" - the thought of not having to worry about ANYTHING under any circumstances.
Sure, financially, it's not as efficient for the customer, but the value of "piece of mind" is hard to determine.
Remember, most people who buy BMWs are not the type of people who are going to be doing their own maintenance. They would rather pay a premium to not even have to think about it. That's why the plan was such a hit in the first place.
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