Quote:
Originally Posted by FogCityM3
Agree, this is incredible. M division and now i-division (where all the money is invested) talent is leaving. Biermann was a lifer and lived, ate, and breathed ///M and to go to Hyundai at this juncture in his career? As I stated many times before, there is something going on at this company where they cannot retain key managers. Management turnover at this pace is just another indication of a bad fact pattern that coupled with less than inspiring vehicles demonstrates a company that may be at or near the peak of its success.
Also the excuse-fest and spin-zone word smithing only serves to further reduce BMW credibility. Many of us are not fooled and BMW should be very concerned and not take any comfort by record sales numbers. Remember Toyota? Tesla is in a very competitive position to eat BMW's breakfast, lunch, and dinner!
QUOTE=Viffermike;19795744]This is now even bigger than Albert Biermann leaving BMW M for Hyundai. BMW i has now lost not just its program chief; it's lost what amounts to its entire upper brain trust. In one month.
Something's not right at BMW i -- and it probably has much more to do with corporate priorities and resources than the threat of Tesla on its face. (Typical that a newspaper would overgeneralize like that, though the WSJ is better about that than most). After all, a relatively small manufacturer can only do so much ...
To me, this is likely evidence that BMW has spread itself too thin.
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At this years Geneva auto show, BMW CEO Harald Kruger, was caught by a reporter checking out a Tesla model X. The reporter recognized him and asked him what he thought of the model X. He replied that it was merely a prototype and immediately panicked that he was recognized and scrambled to get out of the car, bumping his head on the rear gull wing door. Really? THE BMW CEO doesn't realize that the model X is in production? Wow, that says a lot about the current BMW management. Also, the german translation of his words was a disrespectful tone about the car.
http://electrek.co/2016/03/07/bmw-ce...el-x-hit-head/