Quote:
Originally Posted by nicholasn
Imo, Subaru is not in a great long-term position. I see them everywhere here in NC, and its bestselling models are driven mostly by old people who want boring safe cars. AWD isn't the selling point that it once was either because competitors are pushing AWD on more and more of their cars (for example, all 2022 Mazda SUVs will only be available with AWD). WRXs and BRZs are the only Subarus I see regularly that are driven by younger people. I'm not sure what Subaru's plan is, but I don't think a lot of their buyers will be buying cars for much longer, and they don't offer anything interesting for younger BRZ and WRX buyers to transition into.
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The old folks are easily more likely to be buying the same brand over and over again, just ask Toyota/Lexus, they manage to be successful by being boring and dead reliable.
Boring people are the majority of new car buyers, not enthusiasts.