Quote:
Originally Posted by playswcars
This is either great news, or terrible news. I hope they don't degrade "Alpina" to a trim level, à la "M Performance".
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Indeed.
Personally I don't think this is good news.
Why is Alpina "Alpina"?
Because they chose their own way. Their own technical and style features.
And that's what made them exclusive too.
Since a few years Alpinas have been made on bmw's production line instead of in their own factory. That already didn't help exclusiveness.
I think the extend to which Alpina used to modify the engines is already diminishing.
With BMW buying Alpina the "independant 2nd opinion" on cars is lost.