Quote:
Originally Posted by TheBingoBalls
ALPINA is closer to Rolls Royce than it is to BMW M in that there is more customization involved in the actual production of the car so it doesn't make sense to even make it a trim. If BMW wanted to add a trim to their existing line up, they could have saved money and just added a trim, no need to acquire ALPINA for that.
BMW could have spin off or expanded BMW Individual and make it their "in-house" ALPINA, they would just have to add the engine/chassis tuning which wouldn't be too hard.
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This might be a controversial opinion but I'm surprised that no one has mentioned it yet given all the Mercedes references. BMW has a gaping hole between the top of the line Bimmers and base model Rolls Royces. Mercedes is taking all those customers by repositioning Maybach as a lower positioned trim level of Mercedes rather than a direct competitor of Rolls Royce. BMW needs to put Alpina against the new Mercedes-Maybach sub-brand even if it means culling a few of the lower end models and having ultra bespoke Alpina models for the higher end BMW's like the 7, 8, X7, XM and iX priced at about $150-$300k to fill the niche between M and RR as a direct competitor to Maybach.