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Originally Posted by 2008M36MT
Contrary to the self proclaimed "outside of the box" thinkers, I agree with the minority opinion that unless TSLA continues to innovate and materially improves its quality and offerings, the only direction the stock is headed is down. TSLA does have brand ID, but that will get eroded as other manufacturers continue to enter the TSLA dominated market. TSLA still only offers 4 cars with 5 colors. Once BMW, Mercedes, Porsche REALLY mature their offerings and create real choices, why would people continue to buy the most plain (inside out) car? Because it's a TSLA? Hopefully Musk continues to diversify the portfolio with solar panels, phones or whatever he cooks up next (assuming he stays CEO).
Then again, AAPL has somehow maintained its dominance without really evolving that much. Then again, cars are different from phones, the latter we are attached to 24/7 so its hard to change once it becomes an extension of you. A car is not quite the same.
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Unfortunately, I believe Elon has reached the point of no return. I have doubts he should be the CEO of TESLA going forward. His damage has been done already. You don't see Tim Cook going on rampages on Twitter and acting like a damn fool.
The people who don't think the brand has taken a huge hit...well they are wrong.