Quote:
Originally Posted by TheMaxXHD
Everyone says M means no longer what it used to mean, but yet, those same people cannot agree WHEN M was still M as they see it, which kinda defeats the entire argument that M lost its way at all.
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I think the problem is almost similar to a long-running TV series. Outside of killing off some main character, or
literally jumping the shark, sometimes it's really hard to tell when a series got bad, but as a fan, you still know that it happened. I see this whole argument as being kind of like that.
The XM gets an extreme degree of hate because it's perceived as such an egregious violation of everything BMW purists loved about the M brand. It's also visually assaulting and seems to have been purpose built for Instagram thots and Tiktok influencers. Nothing about it is "motorsport", nothing about it is performance-oriented outside of the horsepower number.
I don't blame the people who say the M brand officially lost their way with the original E70 X5 M. I could make the argument that at least they
tried, and I love my F85, but I do understand why slapping that badge on an SUV was an affront to all that was holy about the name. I was actually fully expecting that to be brought up in the video and I'm surprised it wasn't.
For me, I'm not really sure when it happened.. but I can tell you the XM doesn't help to assuage people's fears that M is becoming nothing more than another "lifestyle brand".