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Chick fil a has carved out a niche market that others have not been able to replicate. All of their food is made in house, including their lemonade which is made from squeezing fresh lemons daily and their chicken which is breaded daily (fyi, I was a previous employee of CFA as a teen). The quality they put into their food plus the culture to strive for highest customer experience is a formula that has not been replicated by other fast food chains that charge CFA prices.
As such, they have had a cultish following as evidenced by their popularity. It doesn’t surprise me that each new opening draws in big crowds. If only they would open their chains to passive investing, I would put my capital to use outside of my index investing
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