Quote:
Originally Posted by mvigod
Polls so far I've taken asking about tariffs across brands:
Porsche Cayman Poll (not across the entire brand): 61% would cancel. 39% would keep order
Ferrari (entire brand lineup): 80% would cancel. 20% would keep order
BMW(entire brand lineup): 79% would cancel. 21% would keep order
It is interesting how close Ferrari and BMW were in this poll among those who ordered vehicles with both sitting at about 80% cancellation. Porsche (I polled Cayman buyers only, not the full brand lineup) sits at 61%. I have to run a full brand poll on Porsche to see if it changes. I suspect it probably will rise closer to 80% once it includes their SUV's
Either way, this tells me that if tariffs are placed on the EU, the auto market & everything connected to them in the EU and the USA will suffer a great deal.
If the tariff drops below 25% I'd imagine the 80% would decrease along every 5% reduction as price elasticity would change. By the same token, I would expect it to rise higher if the tariff extended beyond 25%.
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The idea that FERRARI buyers are worried about a tariff to the point that they're gonna cancel their order tells me your poll has zero value. The idea that guys who are waiting years for the opportunity to buy a Ferrari are gonna walk away because of a new price hike is laughable. I guess the triple years worth of other buyers will be happy though.
Again, this all goes away if the EU doesn't levy higher tariffs on US imports than the US levoed on them. It should be a warning that if you want to do business with the most powerful economy in the world, you have to play nice and don't try to screw us.