Quote:
Originally Posted by 135i_TT
Wait its gona be sold as a chrysler but is a combination of BMW and Alfa??? That doesnt make sense and if chrysler is selling it I wouldnt even think about looking at it...
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OK - here's the skinny, Fiat is purchasing 35% of Chrysler from Cerberus (stock transaction). Fiat is the umbrella company for Alfa (not to mention one of my all time favorite manufacturers, Lancia).
Fiat has been trying to find a way back to the US market for both Fiat and Alfa branded cars. Now that they control a good chunk of Chrysler they have access to a distribution and service network.
The Alfas and Fiats that'll be sold in the US will probably be built in existing Fiat facilities for the foreseeable future. Some Fiats may eventually be built in Chrysler plants.
I got a buddy that's owns a Chrysler store and next I run into him, I'll ask how he sees the Fiat move. (His is a Chrysler only store, he had a Dodge/Jeep store for a bit but never consolidated them - somebody made him an offer $$$$$ so they could sell Jeeps ; -).