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Apps is both software and hardware
BMW apps is both software and hardware. The hardware is the cell phone baseplate which has an additional USB which goes to the combox, as well as a video wire which goes directly to the cic. That is how you view video for the plugin phone and why you cannot get the video to work by plugging it in to the USB port but can get the other apps to work. Seems like a pretty easy retrofit if you can get the wires you need.
You can go online to the bmw tech website to verify this. They have a whole write up on apps including wire diagrams etc..
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