[bradleyland]

Originally Posted by dbjb

Unsure I can believe or want to believe with Marlboro being so big. Is this real?!

No, it's not real. See my earlier post for the reasons why.

[Phatcat]

Originally Posted by bradleyland

This has nothing to do with BMW's placement on the list, but the "BrandZ Brand Value" list has, and always will be, a completely smoked up line of bullshit. Millward Brown doesn't publish their methodology, and there are clear conflicts of interest.

Valuation is a subjective business to begin with. The only way a valuation has any credibility is if the methodology is clear and transparent. The inputs for the valuation of each ranked member must also be shared, because they may be open to scrutiny. Without this information, who's to say the author of the list hasn't fabricated the ranking?

The entire list is just a marketing piece for a marketing firm. One thing is for sure, they're committed to it. They've been slinging this thing around for years.

Some light reading on the topic: http://www.marketingweek.com/2011/09...he-full-story/

Yeah, I would rather just look at market cap, it shows what public/investors think your company is worth.

Toyota would be #1 by a mile at $177B. VW used to be over $100B but the diesel problem hit them hard and they are now around $62B, but still the second biggest auto brand (or #3 depends on market fluctuations). #3 is Daimler at $59B. BMW is #4 and then Ford #5.

Sure, investor's opinion are also subjective (Tesla is over $30B despite selling little volume and losing money) but I take it over BrandZ list any day.

[bradleyland]

Originally Posted by Phatcat

Yeah, I would rather just look at market cap, it shows what public/investors think your company is worth.

Toyota would be #1 by a mile at $177B. VW used to be over $100B but the diesel problem hit them hard and they are now around $62B, but still the second biggest auto brand (or #3 depends on market fluctuations). #3 is Daimler at $59B. BMW is #4 and then Ford #5.

Sure, investor's opinion are also subjective (Tesla is over $30B despite selling little volume and losing money) but I take it over BrandZ list any day.

At least with the markets we know the methodology

That's my biggest problem with BrandZ. It's completely opaque. We're expected to just take their word for it. How this list has any credibility is completely beyond me.

[PoorLurker]

Originally Posted by fecurtis

I see my company managed to find it's way on there.

Are you afraid that your job will get outsourced by some of the robots?

http://www.foxbusiness.com/features/...-per-hour.html

Maybe BMW will become number 1 after it saved money by taking away even more of the maintenance plans for newer cars! #1! #1! #1!