03-07-2020, 08:53 AM | #1 |
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The definitive meaning behind the BMW logo and the propeller myth
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03-11-2020, 08:48 AM | #2 |
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The problem with it being transparent, is that it's a non-colour. Plus if it's not going to be used on cars (good), what's the point?
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03-11-2020, 09:24 AM | #3 |
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Put it on a letterhead and compare the old with the new side-by-side. On vehicles it might not make sense but on stationary and media, it's a night and day difference. The 3D effect looks terribly outdated. I was glad that MINI made the change and glad that BMW did the same.
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03-11-2020, 10:25 AM | #5 |
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1917 with silver lettering would look great!
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03-11-2020, 10:27 AM | #6 |
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They're just admitting that they weren't clever enough to think of the propeller idea themselves, which is good of them.
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03-11-2020, 10:52 AM | #7 |
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More now of bmw following trends rather than leading
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03-11-2020, 11:59 AM | #8 |
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Alternative name for this thread: "Quick guide on how to white wash years of co-operating with Nazis and manufacturing weapons responsible for deaths of millions of civilians"
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03-11-2020, 01:13 PM | #9 |
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03-12-2020, 06:37 PM | #10 | |
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The propeller legend stems from a original BMW ad where the badge is the propeller. So obviously BMW both had the idea and presented it to the public themselves... |
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03-12-2020, 08:49 PM | #11 | |
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Do you consider every person that works at BMW as BMW themselves? The idea was probably that of one person's, made into a flyer, and then presented AFTER the original logo. Unless you believe that the company as a whole stopped production, and everyone shouted out all that the same time "hey, the offset blue/white needs to represent a propeller." |
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03-13-2020, 11:38 AM | #12 |
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The real reason seems less likely than the myth. I would believe the propeller or even the 4 quadrant crash test dummy symbol more than the actual explanation.
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03-13-2020, 01:21 PM | #13 |
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2010 video by BMW about the origin of its logo:
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03-14-2020, 06:01 AM | #14 | ||
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If we approach the story with the misconception that the logo now actually and officially is a propeller then I understand where you come from. Kind of like that the original design people (also probably just a few people, not the entire workforce in the factory 😉 just put together a logo without any meaning and didnt realize it was a propeller... However, the original idea behind the blue and white quadrants represent the colours of Bavaria and it still does. BMW logo is still not a propeller, it's still "the original idea" and represents the colours of Bavaria. |
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03-15-2020, 04:58 AM | #15 | |
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Bavarian flag (origin of the BMW logo colors): Misano Blue Metallic:
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03-16-2020, 10:44 AM | #16 |
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Excellent read, thank you for sharing op.
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