[gblansten]

Originally Posted by BlkGS

Your bias is clouding your judgment. Jaguar will be totally shut down before ethe end of the decade unless Tata keeps funneling money into them.

Yep. Jag is f****d.

[Tejas1836]

jaguar commercial was actually brilliant.
here is the sequel

[iamgroot]

To be fair, we're all talking about Jaguar now. If the car is good, I don't know that any of this matters.

[Tacoma]

Originally Posted by gblansten

The ad agency who did this is living in a bubble and is completely out of touch on the zeitgeist and who the market is for Jaguar and the brand's identity.

Playing devil's advocate... As someone said on page 1, other than the F-Type, Jaguar hasn't been interesting for a very long time. Any car maker would've discontinued those models years, if not a decade+, ago.

The question then is where to they go from here? Looking at BMW, purest have been complaining they aren't the BMW of old. They've pivoted away from pure driving dynamics that we knew and loved, towards vehicles with fancy electronic gadgetry and avant-garde styling. Remember that tacky talking BMW commercial (if not, see below)? It's a new world, right? Jaguar is following suit.

Many surveys (like THIS ONE) point to the younger generations who grew up in the electronics/computer age seeing cars more like fancy appliances than ultimate driving machines. So I'm guessing this re-branding is the beginning of this pivot for Jaguar, not unlike what BMW has already started doing.

Will it work? Who knows but the status quo isn't the answer and neither is building the Ultimate Driving Machine that used to be BMW's moniker because BMW has already abandoned it and as those who support BMW's new direction have repeatedly said, they must be right because BMW is now selling more cars than ever!

That Jaguar ad is no worse than BMW's talking 7-Series commercial (see below). As the saying goes: "people who live in glass houses shouldn't throw stone" and those who favor what BMW has done, shouldn't be critical of what Jag appear to be starting to do.

[TXSTYLE]

Originally Posted by Tacoma

Playing devil's advocate... As someone said on page 1, other than the F-Type, Jaguar hasn't been interesting for a very long time. Any car maker would've discontinued those models years, if not a decade+, ago.

The question then is where to they go from here? Looking at BMW, purest have been complaining they aren't the BMW of old. They've pivoted away from pure driving dynamics that we knew and loved, towards vehicles with fancy electronic gadgetry and avant-garde styling. Remember that tacky talking BMW commercial (if not, see below)? It's a new world, right? Jaguar is following suit.

Many surveys (like THIS ONE) point to the younger generations who grew up in the electronics/computer age seeing cars more like fancy appliances than ultimate driving machines. So I'm guessing this re-branding is the beginning of this pivot for Jaguar, not unlike what BMW has already started doing.

Will it work? Who knows but the status quo isn't the answer and neither is building the Ultimate Driving Machine that used to be BMW's moniker because BMW has already abandoned it and as those who support BMW's new direction have repeatedly said, they must be right because BMW is now selling more cars than ever!

That Jaguar ad is no worse than BMW's talking 7-Series commercial (see below). As the saying goes: "people who live in glass houses shouldn't throw stone" and those who favor what BMW has done, shouldn't be critical of what Jag appear to be starting to do.

Agreed. Again I repeat... The minds and leadership of a multi Billion dollar company and brand, know more and the direction they want to go. Eventually we will see the results.

[3PedalJake]

Originally Posted by Tacoma

That Jaguar ad is no worse than BMW's talking 7-Series commercial (see below). As the saying goes: "people who live in glass houses shouldn't throw stone" and those who favor what BMW has done, shouldn't be critical of what Jag appear to be starting to do.

That's where you're wrong, kiddo. The Jaguar ad is objectively orders of magnitude more cringe than the BMW ad. BMW at least showed you cars past and future, and outlined their plans for the future of BMW cars. The Jaguar ad is psychedelic nonsense that doesn't remotely hint at cars or direction of anything other than weirdness for weirdness sake.

[BlkGS]

Originally Posted by iamgroot

To be fair, we're all talking about Jaguar now. If the car is good, I don't know that any of this matters.

The problem is we are all laughing at them. It would be one thing if they were working on a car that had a chance of succeeding based off their previous history and branding and whatnot. But they're launching a car that's going to cost way more than the old ones, aimimng for a client base that sees them as down-market from their normal cars, and don't have anything drawing them in. Maybe if they can pull off the kind of coddling the super rich expect and market it in the right places (hint, not social media) and offer the same materials and design and customization of a rolls or Bentley at a lower prices, maybe they'll have a chance? For the Uber wealthy worried about their car on footprint in their car but not their private jet? I dunno I think they're doomed.

[dreamingat30fps]

Originally Posted by TXSTYLE

Agreed. Again I repeat... The minds and leadership of a multi Billion dollar company and brand, know more and the direction they want to go. Eventually we will see the results.

Idiots work at multi billion dollar companies also so...

Originally Posted by TXSTYLE

That definitely doesn't appear to be related to the car brand.

Just a couple posts back you were pretty sure it wasn't even a commercial for jaguar the car brand, but hey some genius in a cubicle at some billion dollar company came up with it so it must be good. You are correct though... we shall see.

[TXSTYLE]

Originally Posted by dreamingat30fps

Just a couple posts back you were pretty sure it wasn't even a commercial for jaguar the car brand, but hey some genius in a cubicle at some billion dollar company came up with it so it must be good. You are correct though... we shall see.

So I was surprised by an Ad.

You know what doesn't surprise me?

Progress.

[dreamingat30fps]

Originally Posted by TXSTYLE

So I was surprised by an Ad.

You know what doesn't surprise me?

Progress.

So now progress == car commercials with no cars that “surprise” aka confuse people? Okiedokie.

[TheWatchGuy]

Originally Posted by TXSTYLE

So I was surprised by an Ad.

You know what doesn't surprise me?

Progress.

This isnt progress though.

this is pandering to a small demographic that barely, if at all, overlaps with the Jaguar buyer demographic.

We saw it with Budweiser and it was a massive failure that cost them billions. Jaguar doesnt have that kind of brand loyalty or market share to survive, and they dont have any products that people are excited enough for to overlook this garbage.

[dreamingat30fps]

Originally Posted by TheWatchGuy

This isnt progress though.

this is pandering to a small demographic that barely, if at all, overlaps with the Jaguar buyer demographic.

We saw it with Budweiser and it was a massive failure that cost them billions. Jaguar doesnt have that kind of brand loyalty or market share to survive, and they dont have any products that people are excited enough for to overlook this garbage.

Even Budweiser… had enough common sense to show the product.

[BlkGS]

Originally Posted by dreamingat30fps

Even Budweiser… had enough common sense to show the product.

Budweiser has a product. Jaguar doesn't. They have a prototype that was supposedly cancelled per news a few months ago but now it apparently isn't?

Jaguar is trying to generate buzz to hopefully not get shuttered before they can go to market.

[Efthreeoh]

In 1989 Infinity's first ad was sans automobile as well, but it wasn't the crazy ass shit jaGUar showed. And Cadillac did the same with the ATS IIRC. But in both, you knew it was a car ad.

[R N M]

Originally Posted by Tacoma

Playing devil's advocate... As someone said on page 1, other than the F-Type, Jaguar hasn't been interesting for a very long time. Any car maker would've discontinued those models years, if not a decade+, ago.

The question then is where to they go from here? Looking at BMW, purest have been complaining they aren't the BMW of old. They've pivoted away from pure driving dynamics that we knew and loved, towards vehicles with fancy electronic gadgetry and avant-garde styling. Remember that tacky talking BMW commercial (if not, see below)? It's a new world, right? Jaguar is following suit.

Many surveys (like THIS ONE) point to the younger generations who grew up in the electronics/computer age seeing cars more like fancy appliances than ultimate driving machines. So I'm guessing this re-branding is the beginning of this pivot for Jaguar, not unlike what BMW has already started doing.

Will it work? Who knows but the status quo isn't the answer and neither is building the Ultimate Driving Machine that used to be BMW's moniker because BMW has already abandoned it and as those who support BMW's new direction have repeatedly said, they must be right because BMW is now selling more cars than ever!

That Jaguar ad is no worse than BMW's talking 7-Series commercial (see below). As the saying goes: "people who live in glass houses shouldn't throw stone" and those who favor what BMW has done, shouldn't be critical of what Jag appear to be starting to do.

Except their sister brand - Land Rover / Range Rover is doing great with their offerings and expanding the products with the Defender suv. My local dealer has more V8 versions of these than any other model!

Great products with rich history always lead the way not idiotic/gimmick marketing and certainly not erasing 100 years of history to focus on a niche segment of the population.

[G30M]

[Tacoma]

Originally Posted by 3PedalJake

That's where you're wrong, kiddo. The Jaguar ad is objectively orders of magnitude more cringe than the BMW ad. BMW at least showed you cars past and future, and outlined their plans for the future of BMW cars. The Jaguar ad is psychedelic nonsense that doesn't remotely hint at cars or direction of anything other than weirdness for weirdness sake.

Thanks for calling me "kiddo," I feel decades younger already!

We can agree to disagree but if it's a comparison between an ad with fashion models but no cars vs. another ad with talking cars insulting each other & saying things like "whipper snapper" and "hey grandpa, have you been sniffing at the pipes too long?" and confronting each other like it's a gunfight at the O.K. Corral, then I would choose the talking and dueling cars as the more cringe-worthy.

My take on this is this is the first of a series of commercials, beginning with this teaser commercial introducing the new Jaguar brand. This will then be followed later with more direct commercials that will introduce the new direction featuring its new all-electric cars. Classic marketing strategy taking a small page from what Apple did in its 1984 Commercial to introduce the Macintosh.

According to one rebranding expert (read here): what they're doing is just kind of stirring up some emotions and stirring up some creative kind of look and feel of what the new brand is going to look like. It wasn't necessary that they show cars. They're just trying to get our attention at this point in time.

Will they be successful? Who the heck knows but Tata paid a lot for this brand and they've tried other options to boost sales that did not work. There's a hint of desperation but Tata knows status quo is not an option.

[gblansten]

Originally Posted by Tacoma

Thanks for calling me "kiddo," I feel decades younger already!

We can agree to disagree but if it's a comparison between an ad with fashion models but no cars vs. another ad with talking cars insulting each other & saying things like "whipper snapper" and "hey grandpa, have you been sniffing at the pipes too long?" and confronting each other like it's a gunfight at the O.K. Corral, then I would choose the talking and dueling cars as the more cringe-worthy.

My take on this is this is the first of a series of commercials, beginning with this teaser commercial introducing the new Jaguar brand. This will then be followed later with more direct commercials that will introduce the new direction featuring its new all-electric cars. Classic marketing strategy taking a small page from what Apple did in its 1984 Commercial to introduce the Macintosh.

According to one rebranding expert (read here): what they're doing is just kind of stirring up some emotions and stirring up some creative kind of look and feel of what the new brand is going to look like. It wasn't necessary that they show cars. They're just trying to get our attention at this point in time.

Will they be successful? Who the heck knows but Tata paid a lot for this brand and they've tried other options to boost sales that did not work. There's a hint of desperation but Tata knows status quo is not an option.

They are toast because they are a legacy auto brand saddled with debt from making ICE vehicles who is trying to pivot to making EVs. They are highly highly unlikely to be able to both keep up with present EV makers and to do the manufacturing profitably.

In short, they are toast. They would be toast even with an amazingly wonderful advertising scheme.

[n55f15]

[BlkGS]

Originally Posted by Tacoma

Thanks for calling me "kiddo," I feel decades younger already!

We can agree to disagree but if it's a comparison between an ad with fashion models but no cars vs. another ad with talking cars insulting each other & saying things like "whipper snapper" and "hey grandpa, have you been sniffing at the pipes too long?" and confronting each other like it's a gunfight at the O.K. Corral, then I would choose the talking and dueling cars as the more cringe-worthy.

My take on this is this is the first of a series of commercials, beginning with this teaser commercial introducing the new Jaguar brand. This will then be followed later with more direct commercials that will introduce the new direction featuring its new all-electric cars. Classic marketing strategy taking a small page from what Apple did in its 1984 Commercial to introduce the Macintosh.

According to one rebranding expert (read here): what they're doing is just kind of stirring up some emotions and stirring up some creative kind of look and feel of what the new brand is going to look like. It wasn't necessary that they show cars. They're just trying to get our attention at this point in time.

Will they be successful? Who the heck knows but Tata paid a lot for this brand and they've tried other options to boost sales that did not work. There's a hint of desperation but Tata knows status quo is not an option.

I think most people would argue Tata paid a lot for Land Rover, and was stuck buying Jaguar with it.

[Sedoy]

So so so, Jaguar is trying for fix their sales problem with a new ultra-luxury EV sedan priced over $130,000...? Brilliant

[x622]

https://www.autocar.co.uk/car-news/n...reveal-tonight

hahahahahaha