05-05-2020, 05:19 PM | #155 | |
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Winner of the Porsche national product knowledge contest some time back in the '80s or '90s. Thanks for your comment. |
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05-05-2020, 05:29 PM | #157 |
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Never got the chance to do it. Was hoping to with my next M
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05-05-2020, 05:32 PM | #158 |
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05-05-2020, 05:32 PM | #159 | |
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05-05-2020, 05:33 PM | #160 | |
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05-05-2020, 05:34 PM | #161 |
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Had bookmarked the countless ED threads and hoped to make it happen next year--along with a long-awaited family trip. One of the incentives for buying a new M2C and gone on such short notice.
Last edited by oldsport; 05-05-2020 at 05:42 PM.. |
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05-05-2020, 05:42 PM | #162 | |
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You have a few years on me I think, but I'm an old-timer too. Through those years, I've learned that change is constant and consumers are going to purchase the way that they want to purchase. We as business people can fight consumers' desires and lose, or we can figure out how to change our business models to meet customers' new demands. That's what BMW did when they - OMG! - produced their first SUV (remember that firestorm??). And they're doing it now by ending the ED program. If I fault BMW for anything, it's for continuing to discount ED. That's just nuts! My EDs were incredible experiences that in any other world, would have (should have) cost me money. I never did EDs to save money, and I never did save money. I did it for the fun factor. I'd like to see ED reborn with normal dealer incentives and a cost to consumers. I would have (and will) spend $500 or $1000 for the ED experience.
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05-05-2020, 05:43 PM | #163 | |
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I actually do own a Porsche, and will likely buy another one, but European Delivery in a 2-door GT car isn't nearly as practical as it is in an M car. After my experience last summer, I was planning to ED a car every 1-3 years for the foreseeable future, just because of how amazing the experience was. But I think the real competition here is the pre-owned market. Maybe I'm alone and most people need to buy something brand new, but 90% of the reason I went with the M2C was so could European Deliver it. I think the biggest competition to a new BMW is...a pre-owned BMW. If I can't pickup a car in Germany I'm much more likely to purchase an older (clean) BMW. Maybe I'm in the minority, but I think a lot of enthusiasts think the same way. I'd definitely be more inclined to test drive other cars too (Mustang, etc.). As I mentioned before though, I'll still love BMW (the brand) and BMWs (the cars), but my incentive for buying a brand new one is now non-existent, pretty much. I've also rented cars in Europe many many times, but good luck finding a manual, and cars can cost almost $1/km while you're over there if you go over their usually very low mileage limits. Still a fun time, but it's not the same.
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05-05-2020, 05:51 PM | #164 | |||
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05-05-2020, 05:54 PM | #165 | |
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Their is always a possibly of its return in a few years just like the return of MSD. I sure the GM/GSM/CA's are ecstatic as they attempt to save their out dated sales model. This could come back to bite BMW NA and AG, as I always saw ALOT of M's being picked at the Welt by US customers. The ED M's are higher profit for both BMW AG and BMW NA, but not for the dealership. Just like the overpriced M3/M4 CS and 8 series that requires ridiculous flagship money to sell.
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05-05-2020, 05:56 PM | #167 |
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Well guess my M2C was the last BMW I'll be buying then. Was on the fence for the G8X M3 but now i'm definitely out without the ED program/discount.
Did my 16 M3 on ED and my 19M2C on ED and would've done my 17 M2 on ED but the cars were so hard to get some dealers wouldn't do it. Last edited by CosmosMpower; 05-05-2020 at 06:04 PM.. |
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05-05-2020, 06:00 PM | #168 |
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Porsche still has it available. It seems to me that BMW doesn't really want the premium service any longer.
https://www.porsche.com/canada/en/mo...imatevacacion/ |
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05-05-2020, 06:01 PM | #169 |
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I was already planning my G80 ED with my kids.
I purchased my F80 and M2 with European Delivery. Amazing memories with family, that we will never forget. I have my European Plates hanging in my garage and at my office. One of the coolest experiences I have ever done. I have also flown to Europe and rented a car, it is not the same, not even close.... My days buying new BMW's might be over. |
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05-05-2020, 06:01 PM | #170 |
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My first (and only) ED led to people in my family and friends buying new BMWs after I told them about the experience. 6 local sales and 1 ED as a result of my brand ambassadorship, not to mention the 4 other BMWs I have purchased since my first ED.
To say that 500 customers per year isn't enough to keep the program going is understating the significance of the program as a marketing tool. Further, BMW caused interest in the ED program to drop by altering the pricing to make US delivery more attractive, and then they go and cancel the program based on lack of demand? Lame. At the end of the day, though, you can still fly to Munich, rent a new BMW, go to the Welt, do a factory tour, and drive all over the place. Not exactly the same, but it gets you close enough.
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05-05-2020, 06:03 PM | #171 |
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Different kind of cars. Porsche doesn't make a fun small/medium size sedan like a M3. Your only choices are a 2+2 coupe 911 or a giant ugly Panamera or a SUV.
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05-05-2020, 06:05 PM | #172 | |
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I think to rent a FUN car and drive it as much as you want for about a month you'd be looking at about ~$20K (and easily more), vs very little with ED. I rented an S4 from Sixt in 2018 for a week for about $1k, but that's about as cool of a car as you'll get if you want unlimited mileage. I rented a BMW M4 in 2015 and it cost $1/km over the 100km included (and manual wasn't an option). I put 7,500km on my M2C when I picked it up, so that'd cost about $7.5k in mileage alone.
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05-05-2020, 06:06 PM | #173 | |
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If your leasing every 3 years, service means sh*t as you'll have 3 oil changes and minor service items— the big items don't occur until the customer turns in the lease and they are already in their new car. I hope you had a great commission from your M2 comp sale yesterday that took you hours, or would you rather have your customer e-mail you his specs, selling a P1 car that costs zero floor interest expense at a rock bottom price, at 4 of these sales per hour, which would be 16 sales instead of the 1 sale yesterday? I'm glad your not my CA.
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05-05-2020, 06:08 PM | #174 |
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I may be seen as arguing both sides here, but although we like to think and say that we're willing to pay for service, we rarely do, especially Americans. I remember hosting my first consumer seminar way back in the early-90s. When asked, almost everyone said that they'd pay more for good service. Later in the day, we changed the question, asking each participant to describe their last like product purchase. Almost everyone (proudly) described how they found or negotiated a great price. Service was never mentioned.
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05-05-2020, 06:08 PM | #175 | |
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