[Jason]

BIMMERPOST NEWS

BMW Group global sales achieve new high in November

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December 10, 2015

Sales up 4.9% to total 197,480
Over 2 million vehicles delivered so far in 2015
Year-to-date increase of 6.9%
BMW i sales top 25,000 worldwide
Monthly sales of MINI 5 door double year-on-year

Munich. The BMW Group has achieved new record sales for November with a total of 197,480 (+4.9%) vehicles delivered to customers worldwide. This brings the total number of vehicles sold by the company so far in 2015 to 2,033,948 (+6.9%). It’s the first time the company has sold over 2 million vehicles by this stage in the year.

“The steady sales growth we’ve shown throughout the year so far reflects the great new products we currently have on the market,” commented Dr Ian Robertson, member of the board of management of BMW AG responsible for sales and marketing BMW. “From the BMW 2 Series Active Tourer to the BMW X6 and the BMW i3, we are seeing a very positive customer response to a wide range of products, resulting in sustained sales momentum,” continued Robertson.

Sales of BMW brand vehicles in November were 5.6% higher than in the same month last year, with a total of 167,853 vehicles delivered to customers. In the year-to-date, 1,728,553 BMW vehicles were sold around the world, an increase of 5.8% on the same period last year.

Products throughout the BMW range achieved sales growth. Monthly deliveries of the BMW 2 Series Active Tourer, for example, are 55.8% up on November last year (6,088) while sales of the BMW 4 Series Gran Coupé are 36.7% higher than the same month last year (5,997). The BMW X Family continues to be a strong growth driver with sales of BMW X3 climbing 22.8% in November (14,115) while monthly sales of the BMW X6 more than doubled to total 4,209.

In the year-to-date, a total of 21,052 BMW i3s have been delivered to customers worldwide, with 2,194 of those sales made in November, an increase of 32.2% on the same month last year. So far this year, 4,549 BMW i8s have been handed over to customers, making the BMW i total for the year-to-date 25,601.

November was a record month for the MINI brand with sales totalling 29,271, just above the extremely high sales result achieved in November last year (+0.9%). MINI sales for the year-to-date are also higher than ever, with a total of 302,091 delivered to customers so far in 2015 (+13.8%). Monthly sales of the 5 door MINI are more than twice what they were in November last year, with a total of 8,510 delivered to customers worldwide.

In line with the company’s policy of striving for balanced sales around the world, sales growth was achieved in all regions in November.

Steady sales growth continues in Europe, where deliveries were up 6.8% in November (85,999); the year-to-date figure for the region is 9.7% higher than the same period last year (902,223). In Germany, the BMW Group’s home market, sales increased 5.7% in November, with a total of 24,056 new BMW and MINIs registered. Sales in southern Europe are showing sustained growth with deliveries in Italy, for example, up 15.8% in November to total 7,036 while sales in Spain increased 18.6% to a total of 4,227 vehicles.

In the Americas, sales of BMW and MINI vehicles rose by 2.5% compared with November last year (45,169), whilst year-to-date sales in the region are up 5.3% (447,445). Deliveries to customers in the company’s second biggest market, the USA, were 1.2% up on November last year, totalling 36,447. In Canada, deliveries rose 19.4% compared with the same month last year (4,111) while monthly sales in Mexico increased by 22.5% to total 1,654.

Sales of BMW and MINI vehicles also increased in Asia, where deliveries in November were up 4.7% compared with the same month last year (60,547). So far this year, a total of 621,671 BMW and MINIs have been sold in the region, an increase of 4.5%. Monthly sales in Mainland China totalled 41,090 (+3.2%).

Sales in the Middle East region climbed 34.2% compared with November last year, with a total of 3,271 vehicles delivered to customers.

Deliveries at BMW Motorrad also continued to grow in November. A total of 7,844 units were sold in the month, an increase of 5.8% compared with the same month last year. In the year-to-date, 129,466 customers worldwide have taken delivery of a BMW Motorrad vehicle, an increase of 11.2%.

[BMWZ4]

I wonder if those November figures for the 2 Series includes my 235 that delivered twice because of the Halifax recall.

[ZilberGrau ZHP]

Sales in the USA may be up but I can tell you that I have driven by so many BMW dealers that look like FORD dealers- HUNDRED AND HUNDREDS of cars. I guess they are moving them at some point but the channel is STUFFED FULL and can absorb no more as far as I can tell.

[M3 Adjuster]

Originally Posted by ZilberGrau ZHP

Sales in the USA may be up but I can tell you that I have driven by so many BMW dealers that look like FORD dealers- HUNDRED AND HUNDREDS of cars. I guess they are moving them at some point but the channel is STUFFED FULL and can absorb no more as far as I can tell.

It would be rather difficult for them to obtain record sales figures with empty dealer lots...:

It certainly makes sense that lots are full currently, as all manufacturers look to push out as many vehicles as possible for the end of year figures.

[raysspl]

Woooohoooooo!

[spiceyxi]

Originally Posted by M3 Adjuster

It would be rather difficult for them to obtain record sales figures with empty dealer lots...:

It certainly makes sense that lots are full currently, as all manufacturers look to push out as many vehicles as possible for the end of year figures.

If memory serves me right I believe auto manufacturers book a sale as it is delivered to the dealer (BMW's Customer) and not necessarily when it is sold to an individual. Stuffing the channel in November in preparation for December sales could cause record sales, but full lots. (And probably logical justification to the auditors why you are shipping so many cars to sit on a lot.)

We will see how December does for BMW. It is always interesting (sad) to see how few Z4's they sell.

[fecurtis]

Originally Posted by ZilberGrau ZHP

Sales in the USA may be up but I can tell you that I have driven by so many BMW dealers that look like FORD dealers- HUNDRED AND HUNDREDS of cars. I guess they are moving them at some point but the channel is STUFFED FULL and can absorb no more as far as I can tell.

If that's true and dealers can't move them fast enough, then you should see following months suffer as a result since a "sale" is considered once a dealer places an order.

[Viffermike]

Originally Posted by fecurtis

If that's true and dealers can't move them fast enough, then you should see following months suffer as a result since a "sale" is considered once a dealer places an order.

To a point. Keep in mind that these figures are compared to year/years prior, which minimizes year-to-year effects such as lot stuffing, with the goal of making such observations statistically insignificant.

Bottom line: BMW has more models, for more people, than ever. So does MINI. So does BMW Motorrad, for that matter. That, to me, is the biggest reason for the sales hike. More product for more people to love.

[SCOTT26]

Originally Posted by Viffermike

To a point. Keep in mind that these figures are compared to year/years prior, which minimizes year-to-year effects such as lot stuffing, with the goal of making such observations statistically insignificant.

Bottom line: BMW has more models, for more people, than ever. So does MINI. So does BMW Motorrad, for that matter. That, to me, is the biggest reason for the sales hike. More product for more people to love.

Yes we are starting to see the full facet of new models launched in 2014.
Such as the BMW 4er Gran Coupe,BMW X4,BMW X6 and the BMW 2er Active Tourer amongst others.
The new BMW X1 is so far matching sales of its predecessor within a month or so since launch.