Would a BMW Supercar Do Well?

Cyber · 02-09-2009, 04:30 AM

Now that the global recession is starting to strike harder could BMW fine tune the high income market by selling a luxury supercar? $200k +

Perhaps it will revitalize the brand image.

eNCore · 02-09-2009, 04:42 AM

No, because pictures of the M1 looks ugly!!!

MrHarris · 02-09-2009, 04:45 AM

Nope I don't think so.

Hula-Hula · 02-09-2009, 06:13 AM

A M1 hommage concept as production car could rape the R8 IMO.

But at the price it would have I dunno if maybe i'd rather have a Porsche?
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Robin_NL · 02-09-2009, 07:51 AM

Quote:

Originally Posted by Cyber

Now that the global recession is starting to strike harder could BMW fine tune the high income market by selling a luxury supercar? $200k +

Perhaps it will revitalize the brand image.

I don´t think so at the moment.
And why revitalizing the brand image when imho it´s still OK?

ptack · 02-09-2009, 08:50 AM

Much too late. Doing it now would only show an apparent lack of common sense. Give it a couple of years. At this point they should continue to hold the M1 moniker for the supercar of the future (when the economic dust has settled), not the concept car they rolled out.

slipknot · 02-09-2009, 10:33 AM

its never too late.....its just the right time now.. if they were smart enough to put something out like SLR...

josephr25 · 02-09-2009, 10:41 AM

I thought the Z8 was their flagship car at one time; I don't remember a lot of people being in love with it.

Robin_NL · 02-09-2009, 11:04 AM

Quote:

Originally Posted by Kampfer

I thought the Z8 was their flagship car at one time; I don't remember a lot of people being in love with it.

Me neither...

The car in my avatar serves as more or less a BMW flagship to me(imho!) and the legendary M1(Procar) + E34 M5 + M3 CSL fwiw.

Bimmerista · 02-09-2009, 12:09 PM

BMW does not need to revitalise its brand image, unlike Audi who needed the success of the R8 to polish its image as a tier 1 playa.

Note that Mercedes is pulling back from the SLR fiasco by building a more affordable quasi-supercar in the new gullwing.

What BMW could well do once we leave the current malaise behind us is build the CLS as a Mercedes/Porsche/Audi (A-7 - to be announced) fighter.

epbrown · 02-09-2009, 12:12 PM

I don't think so. In fact, much as I love the cars, I thought the Z3M and Z4M models were a bad idea from a business perspective.

footie · 02-09-2009, 12:14 PM

I don't know how a BMW supercar would be welcomed, now or in the future when the world economy was much better. Regardless of what some here may say about the R8, Audi went about producing a supercar right, they bought a supercar manufacturer then turned around their products to be the best available, only then did they shared out technology to make the R8, thus giving their own product respectability.

BMW have tried and failed to product a supercar that sold, to try again might have better luck but then again it might not and history isn't on they side. If they are serious around it then do what Audi did, buy someone already failing in the business of manufacturing supercars and turn them round.

m7ammed · 02-09-2009, 12:28 PM

I think if BMW wins a F1 championship they might use that to produce some sort of special cars ,weather it is a special edition M3 or a new car I don't . But I think marketing people would die if they don't use that opportunity to sell more cars

Robin_NL · 02-09-2009, 12:30 PM

Quote:

Originally Posted by footie

BMW have tried and failed to product a supercar that sold, to try again might have better luck but then again it might not and history isn't on they side. If they are serious around it then do what Audi did, buy someone already failing in the business of manufacturing supercars and turn them round.

You mean the Z8? Well that was just a retromobile not fitted with a lsd stock and a nice 5.0 V8. That's just about a supercar as a R8 is imho.Almost a supercar LOL

Kensta335 · 02-09-2009, 12:38 PM

Quote:

Originally Posted by ///M-Turismo

No, because pictures of the M1 looks ugly!!!

kpcoupe · 02-09-2009, 12:59 PM

I feel like people are shallow enough to think that it would be more worth it to spend the same amount of money on a car that has more name recognization, i.e. Lambo, Ferrari...etc.

ArmyBimmerDude · 02-09-2009, 01:16 PM

Not when they're producing vehicles such as 1 or 7 series. They need to figure out how to make a car that looks as good as it drives. Audi's R8 is a beauty, which is one characteristic of a supercar.

DougLikesBMW · 02-09-2009, 01:35 PM

Quote:

Originally Posted by ArmyBimmerDude

Not when they're producing vehicles such as 1 or 7 series. They need to figure out how to make a car that looks as good as it drives. Audi's R8 is a beauty, which is one characteristic of a supercar.

BMW has always been good at this...

I'd love to see an M1 in the future sometime, doesn't make sense to do it right now, but my oh my is it gorgeous. And to the haters above me, get your eyes checked.

Year's_End · 02-09-2009, 01:44 PM

-The brand's image doesn't need revitalizing.
-Yes, a supercar would obviously improve the image regardless.
-No, it wouldn't be a smart move. It's a waste of R&D money.
-Yes, it would probably perform very well.

/thread

Year's_End · 02-09-2009, 01:49 PM

Quote:

Originally Posted by footie

I don't know how a BMW supercar would be welcomed, now or in the future when the world economy was much better. Regardless of what some here may say about the R8, Audi went about producing a supercar right, they bought a supercar manufacturer then turned around their products to be the best available, only then did they shared out technology to make the R8, thus giving their own product respectability.

BMW have tried and failed to product a supercar that sold, to try again might have better luck but then again it might not and history isn't on they side. If they are serious around it then do what Audi did, buy someone already failing in the business of manufacturing supercars and turn them round.

Explain.

Are you using old, old history to support any claims that BMW might fail if they made a supercar now? If you're referring to the horrible muck up of a launch that was the M1, there's absolutely no correlation between how that went down and how a possible supercar would end up coming out now. Lamborghini screwed up big time with that project (M1).

It's not necessary to buy out a dying supercar brand, nor is it always the best idea. I can't think of any current floundering supercar company that's worth buying out right now, at least for BMW.

ArmyBimmerDude · 02-09-2009, 04:09 PM

Quote:

Originally Posted by DougLikesBMW

BMW has always been good at this...

I'd love to see an M1 in the future sometime, doesn't make sense to do it right now, but my oh my is it gorgeous. And to the haters above me, get your eyes checked.

You've never had great taste in things, so this post is not surprising. The M1 is hideous. Get YOUR eyes checked.

DougLikesBMW · 02-09-2009, 04:52 PM

Quote:

Originally Posted by ArmyBimmerDude

You've never had great taste in things, so this post is not surprising. The M1 is hideous. Get YOUR eyes checked.

You're right my taste is impeccable.

Are you blind or stupid?

The M1, 'nuff said.

View Poll Results: Would a BMW Luxury Supercar Improve Brand Image?
Yes	61	64.21%
No	34	35.79%
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02-09-2009, 04:30 AM	#1
Cyber Second Lieutenant 96 Rep 285 Posts Drives: 08 Join Date: Sep 2008 Location: Tri State Area EAST iTrader: (0)	Would a BMW Supercar Do Well? Now that the global recession is starting to strike harder could BMW fine tune the high income market by selling a luxury supercar? $200k + Perhaps it will revitalize the brand image.
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02-09-2009, 04:42 AM	#2
eNCore ///M 5light 264 Rep 439 Posts Drives: 13 MCB ///M5 Join Date: May 2008 Location: Los Angeles, 626 iTrader: (1)	No, because pictures of the M1 looks ugly!!!
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02-09-2009, 04:45 AM	#3
MrHarris yodog 202 Rep 5,021 Posts Drives: '86 Corolla Join Date: Jun 2007 Location: Diamond Bar, Ca iTrader: (5) Garage List 2009 BMW [10.00]	Nope I don't think so. __________________ 2009 E92 M3 \| Alpine White \| Black Extended \| Advan RS \| Turner Test Pipes \| Dinan Axle-Back \| OETuning \| Eibach Springs \| UUC SSK \| VRS Front Lip \| VRS Type I Diffuser \| Matte Black \| RPi Scoops \| MS Filter \| Yokohama AD08 \| F1 Pinnacle Special Thanks: Gintani \| OETuning \| eAs
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02-09-2009, 06:13 AM	#4
Hula-Hula Lieutenant Colonel 95 Rep 1,964 Posts Drives: ♥ Join Date: May 2005 Location: Nürburgring iTrader: (0)	A M1 hommage concept as production car could rape the R8 IMO. But at the price it would have I dunno if maybe i'd rather have a Porsche? ________ Ship sale ________ COACH HANDBAGS ________ HOW TO ROLL A BLUNT Last edited by Hula-Hula; 08-27-2011 at 09:15 AM..
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02-09-2009, 08:50 AM	#6
ptack Brigadier General 306 Rep 4,483 Posts Drives: 135i Join Date: May 2008 Location: NJ iTrader: (0) Garage List 2008 135i [6.50]	Much too late. Doing it now would only show an apparent lack of common sense. Give it a couple of years. At this point they should continue to hold the M1 moniker for the supercar of the future (when the economic dust has settled), not the concept car they rolled out. __________________ 135i, SGM, Coral, Sport Package, Auto, Premium Hifi, USB/ipod, Apex EC-7s, PPK Stage II
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02-09-2009, 10:33 AM	#7
slipknot Lieutenant 16 Rep 413 Posts Drives: omega 2.5 Join Date: May 2008 Location: rotterdam iTrader: (0)	its never too late.....its just the right time now.. if they were smart enough to put something out like SLR... __________________ thats a huge bitch
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02-09-2009, 10:41 AM	#8
josephr25 Major 72 Rep 1,456 Posts Drives: 2008 E92 335i Join Date: Aug 2008 Location: Irvine, CA iTrader: (2) Garage List 2008 BMW 335i Coupe [0.00]	I thought the Z8 was their flagship car at one time; I don't remember a lot of people being in love with it.
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02-09-2009, 12:09 PM	#10
Bimmerista Major General 86 Rep 5,732 Posts Drives: superstock Join Date: Aug 2005 Location: Montreal, Quebec, Canada iTrader: (0)	BMW does not need to revitalise its brand image, unlike Audi who needed the success of the R8 to polish its image as a tier 1 playa. Note that Mercedes is pulling back from the SLR fiasco by building a more affordable quasi-supercar in the new gullwing. What BMW could well do once we leave the current malaise behind us is build the CLS as a Mercedes/Porsche/Audi (A-7 - to be announced) fighter. __________________ __________________________ 2016 435 xdrive GC white on black leather interior, Msport1, Msport2, premium package 2015 Lincoln MKX, silver on brown leather, premium package - that's right! Techno-Groovy baby
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02-09-2009, 12:12 PM	#11
epbrown Colonel 63 Rep 2,128 Posts Drives: BMW M Coupe, Porsche Boxster S Join Date: May 2007 Location: Chicago, IL iTrader: (0)	I don't think so. In fact, much as I love the cars, I thought the Z3M and Z4M models were a bad idea from a business perspective.
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02-09-2009, 12:14 PM	#12
footie Major General 1232 Rep 8,034 Posts Drives: i5M60 Join Date: Oct 2007 Location: No where fast iTrader: (0) Garage List 2024 BMW i5M60 [0.00] 2022 BMW i4M50 [0.00] 2020 BMW M5 Competi ... [0.00] 2008 E92 M3 [0.00]	I don't know how a BMW supercar would be welcomed, now or in the future when the world economy was much better. Regardless of what some here may say about the R8, Audi went about producing a supercar right, they bought a supercar manufacturer then turned around their products to be the best available, only then did they shared out technology to make the R8, thus giving their own product respectability. BMW have tried and failed to product a supercar that sold, to try again might have better luck but then again it might not and history isn't on they side. If they are serious around it then do what Audi did, buy someone already failing in the business of manufacturing supercars and turn them round.
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02-09-2009, 12:28 PM	#13
m7ammed Captain 220 Rep 959 Posts Drives: 2019 M2 Competition Join Date: Nov 2008 Location: Saudi Arabia iTrader: (0)	I think if BMW wins a F1 championship they might use that to produce some sort of special cars ,weather it is a special edition M3 or a new car I don't . But I think marketing people would die if they don't use that opportunity to sell more cars __________________ Instgram: @m7m_photo
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02-09-2009, 12:59 PM	#16
kpcoupe Captain 41 Rep 778 Posts Drives: 328i Coupe Join Date: Jan 2007 Location: Illinois iTrader: (0)	I feel like people are shallow enough to think that it would be more worth it to spend the same amount of money on a car that has more name recognization, i.e. Lambo, Ferrari...etc. __________________
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02-09-2009, 01:16 PM	#17
ArmyBimmerDude Major General 158 Rep 5,497 Posts Drives: Lola Join Date: Nov 2006 Location: Georgia iTrader: (3) Garage List 02/2007 E92 335i [0.00]	Not when they're producing vehicles such as 1 or 7 series. They need to figure out how to make a car that looks as good as it drives. Audi's R8 is a beauty, which is one characteristic of a supercar. __________________ 2007 E92 Montego Blue 335i
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02-09-2009, 01:44 PM	#19
Year's_End Lieutenant General 1245 Rep 12,446 Posts Drives: 2020 Shelby GT350 Join Date: Feb 2007 Location: FL iTrader: (0)	-The brand's image doesn't need revitalizing. -Yes, a supercar would obviously improve the image regardless. -No, it wouldn't be a smart move. It's a waste of R&D money. -Yes, it would probably perform very well. /thread __________________ Past: '08 E92 335i\|ZPP\|ZSP\|6AT Past: '15 Mustang GT\|401A\|PP\|6MT Current: '20 Shelby GT350\|6MT
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