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      08-29-2012, 05:00 PM   #1
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Lightbulb BMW X6, Z4, 1 Series Coupe Quality Rank Tops in 2012 Strategic Vision Quality Study

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BMW X6, Z4, 1 Series Coupe Quality Rank Tops in 2012 Strategic Vision Quality Study
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Woodcliff Lake, NJ - August 29th, 2012 … The BMW X6 Sports Activity Coupe, Z4 Roadster, 1 Series Coupe were ranked highest of their respective segments in the 2012 Total Quality Index™ (TQI) study conducted by Strategic Vision. Total Quality measures how closely the experience of quality matches the explicit desires of the customer.

"Delivering vehicles of the highest quality that delight our customers has always been a top priority at BMW," said Ludwig Willisch – President and CEO of BMW of North America. “The diversity of models scoring top honors in the TQI study demonstrates that commitment across the model range.”

The BMW X6 Sports Activity Coupe was ranked highest in the Luxury Utility segment. Top industry scores are provided by owners regarding Image, Thoughtfulness, Workmanship, and Style.

The BMW Z4 Roadster set the benchmark in the Premium Convertible segment. Along with high scores in Exterior and Interior Design and Styling, the Z4 also delivers in Technical Innovations, Durability and Reliability.

The BMW 1 Series Coupe was ranked highest in the Premium Coupe segment. Fun in the driving experience combined with time-honored BMW brand values provide a well-rounded ownership experience.

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      08-29-2012, 07:20 PM   #2
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      08-29-2012, 08:06 PM   #3
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My 123D

no arguements here. My 123D coupe is the best car Ive ever owned. I cant find a single thing to complain about. (well maybe the price we pay down here for them, mine was $67k on road)

Great car!
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      08-29-2012, 08:56 PM   #4
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to 123D, love it. Better than my previous 2 mid-engined convertibles in all aspects of car ownership.
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      08-29-2012, 09:09 PM   #5
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Makes sense, my E90 went into the shop so many times that they had to buy it back from me...my E82 135i has never broken down or even had a check engine light pop up. This is even more impressive when you consider that it spent over half of its life running 50% more boost than stock.
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      08-29-2012, 10:14 PM   #6
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Good to see BMW's entry level car make that list
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      08-30-2012, 05:06 AM   #7
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Great information. I agree the quality of BMW continues to improve.
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      08-30-2012, 08:26 AM   #8
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Having been the proud owner of a 2010 X6 xDrive 35i (loved that car, and miss it) I am happy to see this and not surprised at all. Good on ya, BMW!
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      08-30-2012, 11:25 AM   #9
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Z4 tops in durability and reliability... tell that to my 35i's duff HPFP and three broken 296 wheels!
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      08-30-2012, 12:45 PM   #10
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I will say my 135i is hardly an entry level since it has the same motor as a 335i but weighs less thus making it higher performance

That's why I went with the 135i over a 335i. In fact I cancelled my f30 335i order for a 135i and I did not save any money!
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      08-30-2012, 05:44 PM   #11
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Interesting. That study puts the 3er squarely in the middle of it's class. It's quite cool for the 1er as it seems a tough class, with but 10 separating the highest and the lowest class members, the E92 being grouped in the same class as the 1er.

This evaluation, however, seems a bit odd to me. For example, the 3er's class includes the Chrysler 300 and the 1er's class includes the Corvette. Though I might simultaneously consider a 1er and 3er, I really don't think if I were looking to buy a 1 or 3 that I'd cross shop either with a 300 or 'Vette,
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      08-30-2012, 05:46 PM   #12
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Quote:
Originally Posted by ManiacGT View Post
Z4 tops in durability and reliability... tell that to my 35i's duff HPFP and three broken 296 wheels!
Well, take solace in knowing that the other cars are worse. Sometimes being the best is not the same as being good. The lesser of two evils is still evil.
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      08-31-2012, 08:29 PM   #13
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Quote:
Originally Posted by ///M1
Good to see BMW's entry level car make that list
"Entry level". What a dick.
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      09-05-2012, 09:34 AM   #14
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^ It just says 1-series coupe, which *is* the entry level BMW car. Just like my car was the entry level M car in its time, doesn't mean I don't love it!

ps - he owns a 1M and used to own a 135... I really don't think he was trying to be a dick!
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      09-05-2012, 12:36 PM   #15
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Quote:
Originally Posted by Mr Marcus View Post
"Entry level". What a dick.
You gotta lay off the vegemite, Maaaate, it clearly is distorting your better judgement...
Quote:
Originally Posted by jophish17 View Post
^ It just says 1-series coupe, which *is* the entry level BMW car. Just like my car was the entry level M car in its time, doesn't mean I don't love it!

ps - he owns a 1M and used to own a 135... I really don't think he was trying to be a dick!
Indeed jophish, thx for properly grasping what I was saying.

The 1-series is indeed entry level for BMW (until it moves to the 2-series and the new 1-series becomes FWD). It was actually a complement, that even at their entry level model BMW has not cut corners.

I had a (Year 1 of 1) 135i, and now a 1///M, and can tell you that I have seen improvements in the cabin from 2008 to 2011 (not speaking about the alcantara/Kyalami orange stitching which is unique to the 1M, but more about the overall quality of plastics, which are now softer and of higher caliber). Even after 3 yrs my 135i never developed creaks, and so far the 1M has been top notch as well.
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