BMW researching in-car advertisements

The Automotive Enthusiast · 01-26-2014, 10:40 AM

Quote:

BMW has teamed up with software manufacturer SAP to research and develop a location-based in-car advertising service.
The project, which began in spring 2012, essentially seeks to deliver ads through the iDrive infotainment screen based on personal preferences as well as vehicle location and destination. For example, a driver on a roadtrip might be presented with an ad for a nearby coffee shop, or a notification regarding a sale at a shop further down the road.

"In our vision for a virtual marketplace of the future, the vehicle will provide customers with context-adaptive, preference-based and timely offers and information relevant to their route," said Dr Jörg Preißinger, Project Manager at BMW Group Research and Technology, in a press release.
While tests are currently underway in a specially-equipped 7-Series research vehicle that integrates the advertising scheme into its ConnectedDrive services and apps suite, BMW says that the system is still in very early stages of development, and there isn't currently a timetable for implementing it in production models.
Critically, if and when the system comes to market, customers will be able to choose what types of ads they want to see - and turn them off entirely, if desired.
"If they don't want to have these features in the car, they don't have to," Scott Croaker, Product Communications Manager at BMW Group Australia, told Motoring.

Read more: http://www.leftlanenews.com/bmw-rese...#ixzz2rWGu238W

Ganxxta · 01-26-2014, 12:56 PM

Thats another reason not to buy build-in NAV.

Thanks BMW for saving me money...

(I thought cars are about driving and not watching ads on the screen

)

Sedan_Clan · 01-26-2014, 01:20 PM

This is getting ridiculous.

Meeni · 01-26-2014, 02:23 PM

I cannot express how I feel about this in a polite way.

E90SLAM · 01-26-2014, 02:30 PM

The Ultimate Advertising Machine?
Sheer Advertising Pleasure?

aajami · 01-27-2014, 02:49 PM

Kill me now if I'm going to be advertised to IN MY OWN CAR!

Do I get a break on my car payments if that's the case?

Chihuahua · 01-27-2014, 03:29 PM

I see a BMW-Starbucks 'joint venture' in the not so distant future...

01-26-2014, 12:56 PM	#2
Ganxxta Second Lieutenant 85 Rep 280 Posts Drives: F32 4er Coupé Join Date: Oct 2013 Location: Germany iTrader: (0)	Thats another reason not to buy build-in NAV. Thanks BMW for saving me money... (I thought cars are about driving and not watching ads on the screen)
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01-26-2014, 01:20 PM	#3
Sedan_Clan Law Enforcer 27155 Rep 22,719 Posts Drives: '22 Chalk Gray Porsche C2S Join Date: Jun 2006 Location: ..in your rearview!!! iTrader: (26)	This is getting ridiculous.
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01-26-2014, 02:23 PM	#4
Meeni Gateropode 332 Rep 2,846 Posts Drives: BMW 330i 06 Join Date: Apr 2012 Location: TN iTrader: (0)	I cannot express how I feel about this in a polite way.
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01-26-2014, 02:30 PM	#5
E90SLAM Supreme Allied Commander 2031 Rep 61,781 Posts Drives: A BBS WHORE Join Date: Jul 2007 Location: . iTrader: (6) Garage List 2022 BMW X3 sDrive30i [0.00]	The Ultimate Advertising Machine? Sheer Advertising Pleasure? __________________
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01-27-2014, 02:49 PM	#6
aajami Brigadier General 437 Rep 4,567 Posts Drives: Space Gray '09 E92 M3 Join Date: Dec 2008 Location: Manhattan Beach, CA iTrader: (4)	Kill me now if I'm going to be advertised to IN MY OWN CAR! Do I get a break on my car payments if that's the case? __________________ '09 E92 M3: Space Gray, Black, Carbon Leather \| ZTP 2MK ZPP 2MT 6FL \| link 1 / link 2 Mods: M Performance exhaust \| ZCP retrofit \| Euro airbox \| GTS DCT flash \| JPN 240 ECU flash \| Euro LCI taillights \| CRT lip \| OEM alarm retrofit \| Space Gray bumper plugs \| BMW Performance: Mk. II spoiler / Mk. II non-electronic steering wheel / mirror caps / front grilles / side gills / intake louvers / emblem
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01-27-2014, 03:29 PM	#7
Chihuahua Brigadier General 4562 Rep 3,383 Posts Drives: E30 329iS, E65 Alpina B7 Join Date: May 2012 Location: TBD iTrader: (0)	I see a BMW-Starbucks 'joint venture' in the not so distant future...
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