[Jason]

BIMMERPOST NEWS

BMW Group U.S. Reports July 2014 Sales

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BMW brand sales up 9.8 percent – best July ever
MINI brand sales down 2.3 percent
BMW Motorcycle sales down 3.3

Woodcliff Lake, NJ – August 1, 2014… The BMW Group in the U.S. (BMW and MINI combined) reported July sales of 32,220 vehicles, an increase of 7.4 percent from the 29,993 vehicles sold in the same month a year ago. Year-to-date, the BMW Group (BMW and MINI combined) is up 5.4 percent on sales of 213,754 in the first seven months of 2014 compared to 202,780 in the same period in 2013.

BMW Brand Sales – Best July Ever

Sales of BMW brand vehicles increased 9.8 percent in July for a total of 26,409 compared to 24,043 vehicles sold in July, 2013. Year-to-date, the BMW brand is up 11.7 percent on sales of 183,791 compared to 164,474 sold in the first seven months of 2013.

“The sales momentum that’s been building all year reached its year-to-date peak in July, setting a new BMW record for the month,” said Ludwig Willisch, President and CEO, BMW of North America. “There’s certainly more to come, especially with the new X4 and 4 Series Gran Coupe now hitting the market and our revolutionary hybrid-electric BMW i8 on the horizon.”

BMW Pre-Owned Vehicles

In July, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 12.6 percent to 16,884 vehicles compared to the 14,994 vehicles sold in July, 2013. Year-to-date, BMW used vehicles (including certified pre-owned) are up 13.1 percent on sales of 114,823 compared to 101,553 sold in the first seven months of 2013.

MINI Brand Sales

For July, MINI USA reports 5,811 automobiles, a decrease of 2.3 percent from the 5,950 sold in the same month a year ago. Year-to-date, MINI USA reported a sales total of 29,963 automobiles, a decrease of 21.8 percent from the 38,306 automobiles sold in the first seven months of 2013.

MINI Pre-Owned Vehicles – Best July Ever

In July, MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) reported sales of 2,115 automobiles, an increase of 7.1 percent from the 1,974 sold in July, 2013. Year-to-date, MINI used automobiles (including MINI NEXT certified pre-owned) reported sales of 14,454 automobiles, an increase of 17.5 percent from the 12,298 automobiles sold in the first seven months of 2013.

[phoenixbmwlife]

Another great month for BMW. It was expected.

[NAV8TT]

Lol the Z4, 6ser and 7ser sales went in the toilet. Surprised not to see higher 3/4 ser sales with the introduction of the new M3/M4 but I guess its too early to judge.

[cc3]

I3 sales look very low for a volume city car. Surely BMW will need to sell thousands to recoup investment ??

[M3 Adjuster]

Originally Posted by NAV8TT

Lol the Z4, 6ser and 7ser sales went in the toilet. Surprised not to see higher 3/4 ser sales with the introduction of the new M3/M4 but I guess its too early to judge.

M4 and M3 sales will likely be less than 10 percent of 3/4 volume right?

The biggest opening in the market and where BMW should be selling more is the 2 series. The dealer should be selling that car and it should have volume on par with the x1.

[fecurtis]

Originally Posted by M3 Adjuster

M4 and M3 sales will likely be less than 10 percent of 3/4 volume right?

The biggest opening in the market and where BMW should be selling more is the 2 series. The dealer should be selling that car and it should have volume on par with the x1.

If I had to guess, I'm willing to bet A3 and Mercedes CLA sales are hurting the 2 Series pretty hard. They're not as expensive as the 2 Series, come with 4 doors, and are every bit as luxurious.

Audi can't seem to build the A3 fast enough and with the S3 hitting showrooms in a few weeks....

[igom3]

X1 down 53%

[NAV8TT]

Originally Posted by M3 Adjuster

M4 and M3 sales will likely be less than 10 percent of 3/4 volume right?

The biggest opening in the market and where BMW should be selling more is the 2 series. The dealer should be selling that car and it should have volume on par with the x1.

Right. It would be interesting to see the M sales separately. More interesting would be to compare the sales of the F8x after launch to the E9x M after launch when it first came out.

[fecurtis]

I don't think BMW has an easy way to track that. It's why the F8x M3/M4 is the first M car to have a different code than the standard 3 Series/4 Series so they could track it more effectively.

[tallshortguy]

They need to get a new 7 series out stat, much of the sales decreases lately I bet are from S-class eating into it but the decline has been going on for a while. Great increases on their bread and butter 3/4 series though.

[Roadkiller]

Wife still waiting on the new 2015 mini convertible. I suspect mini numbers will pick when it's released

[motex]

Mini sales keep dropping........

[M3 Adjuster]

Originally Posted by fecurtis

If I had to guess, I'm willing to bet A3 and Mercedes CLA sales are hurting the 2 Series pretty hard. They're not as expensive as the 2 Series, come with 4 doors, and are every bit as luxurious.

Audi can't seem to build the A3 fast enough and with the S3 hitting showrooms in a few weeks....

BMW needs a 2 series gran coupe to compete in that segment.

I have been screaming this for about a year or more.

Way too many BMW fans still driving e36 four doors that feel like they haven't found a replacement, because the new cars are too big and too heavy and too wide, particularly e36m3/4 owners.

[M3 Adjuster]

Originally Posted by igom3

X1 down 53%

Probably killed by introduction of the 320i, plus it is an aging model.

[fecurtis]

Originally Posted by M3 Adjuster

BMW needs a 2 series gran coupe to compete in that segment.

I have been screaming this for about a year or more.

Way too many BMW fans still driving e36 four doors that feel like they haven't found a replacement, because the new cars are too big and too heavy and too wide, particularly e36m3/4 owners.

I've had two people I know that I've had to steer away from BMW. They were in the market for a $35k-$45k car that's sporty and loaded with nice features (xenons, navi, back up camera, sport package, etc etc). Neither of them wanted coupes so the 2 Series was out and a 328i with those things can inch towards $50k.

So in both instances I had to recommend the A3. Audi is really going after the younger crowd because, unlike most German cars, the A3 already comes standard with things like leather and xenons and a dual clutch transmission (it's the only available transmission). BMW doesn't really have an answer for that yet.

I could've suggested the Mercedes CLA too but the car looks like crap.

[M3 Adjuster]

Originally Posted by fecurtis

I've had two people I know that I've had to steer away from BMW. They were in the market for a $35k-$45k car that's sporty and loaded with nice features (xenons, navi, back up camera, sport package, etc etc). Neither of them wanted coupes so the 2 Series was out and a 328i with those things can inch towards $50k.

So in both instances I had to recommend the A3. Audi is really going after the younger crowd because, unlike most German cars, the A3 already comes standard with things like leather and xenons and a dual clutch transmission (it's the only available transmission). BMW doesn't really have an answer for that yet.

I could've suggested the Mercedes CLA too but the car looks like crap.

Exactly. I am simply amazed that BMW has not acknowledged this segment.


And Man I agree that cla is fugly.

[wdeerfield]

Originally Posted by M3 Adjuster

Exactly. I am simply amazed that BMW has not acknowledged this segment.


And Man I agree that cla is fugly.

Sales are up 9.8% for July. I think Bmw recognizes it but doesn't care. Too many people leasing a 320i just to have a BMW.

[PostModernHero]

Would love to see this broken down further, rather than having the GT lumped in with their respective 3/5 series numbers. Let's see just how poorly those are selling...

[bimmerjph]

Originally Posted by NAV8TT

Lol the Z4, 6ser and 7ser sales went in the toilet. Surprised not to see higher 3/4 ser sales with the introduction of the new M3/M4 but I guess its too early to judge.

Well the Z4 is a pretty crappy sports car and it's getting close to being 6 years old. So that's pretty self explanatory.

The 7er is close to 6 years old as well and there is the brand new S-Class to fight up against as well so again, not that hard to believe.

The 6er is a little odd though. I can only imagine the S-Class has affected sales of the Gran Coupe?


The real mystery is the X1 and the X3.

[vladberca]

July sales for the Mercedes-Benz brand alone totaled 27,192, up 15%, bringing year-to-date volumes to a record 178,816.
For more details check here:
https://finance.yahoo.com/news/merce...170000464.html
And for Audi:
http://finance.yahoo.com/news/audi-a...1T1hYAAczQtDMD

[ddk632]

Originally Posted by fecurtis

I don't think BMW has an easy way to track that. It's why the F8x M3/M4 is the first M car to have a different code than the standard 3 Series/4 Series so they could track it more effectively.

Not sure about that; every VIN number denotes exactly which car it represents. BMW has the data it needs to track M cars separately already; whatever the reason is for M cars not being separated out in these reports, I don't believe the chassis code being shared with the base series cars is a factor. I would imagine it is simply not needed in these particular reports.

[trey100]

Originally Posted by vladberca

July sales for the Mercedes-Benz brand alone totaled 27,192, up 15%, bringing year-to-date volumes to a record 178,816.
For more details check here:
https://finance.yahoo.com/news/merce...170000464.html
And for Audi:
http://finance.yahoo.com/news/audi-a...1T1hYAAczQtDMD

Wow. If it wasn't for the A3 which obviously had zero sales previously sales would have been down significantly. Almost every other model is down. Audi needs a refresh on a lot of their models, especially the A4/S4.