12-10-2014, 08:17 AM | #23 |
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If by significant growth you mean general bastardization of the brand, then yes you are correct.
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12-10-2014, 11:16 AM | #24 |
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Good riddance. Here's to hoping the new guy is more concerned with creating a quality car and less concerned with sales volume. Reithofer was your typical greedy corporate $OB.
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12-10-2014, 03:58 PM | #25 | |
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Reithofer was much , much more that that. Check his resume as should the others that say he was a "Bean Counter"
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The M850i is evidence that BMW have got their mojo back when it comes to dynamic sports cars...
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12-10-2014, 04:03 PM | #26 |
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LOL. Doubtful. Im sure theyll come up with more stupid models, like a 5 series gt gran coupe si x drive or some other ugly car that is overpriced and performs poorly and lacks quality, fit/finish.
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12-10-2014, 04:11 PM | #27 | |
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This initiative reflects the state of the market and the change and progression of the customer , segment and the market. BMW just cannot build cars to satisfy enthusiasts for one key market It needs to be present for a global market as BMW thinks about the global picture. That means producing automobiles in a variety of different segments that appeal to our global customers whether current brand enthusiasts or new customers BMW can no longer think and reflect of only one market. That is not just the progression of the company that has started this , its the progression of the customer and the segment that drives forward change, change that must be adapted. Over 10 years ago customer specification was very different to today's in which Efficiency and Connectivity have changed the landscape for the industry to be two of the top requirements customers are looking for in any new vehicle. Of course the incoming new CEO is a believer that BMW should be present in the high end luxury segment above the affordable luxury segment and the 7er model.
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12-10-2014, 04:16 PM | #28 | |
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The 5er GT fulfils its requirements to meet a total return of 10% of all 5er models. the new 3er GT was expected to do the same but is exceeding initial percentage due to popularity in the more hatch orientated markets in Europe. Both vehicles will be replaced and the series expanded to other models.
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12-10-2014, 05:01 PM | #29 | |
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12-10-2014, 05:45 PM | #30 |
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I love how the distinctive BMW halo rings have lost their shape and are now virtually indistinguishable from the led strips of Audi/MB/Honda/VW etc. Love it!
/sarcasm
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12-10-2014, 06:03 PM | #31 | |
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I stand by my comments. Thanks for the bean counting, Norbert. |
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12-11-2014, 01:46 AM | #32 | |
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Point being that as long as BMW makes the ultimate Driving Machine the rest will follow. Norbert was not a terrible CEO but I believe his predecessor was better and had a keener sense of what exactly the BMW identity was and how it should be managed. No one argues that change is constant in the marketplace but something has been lost along the way Scott and far too many people on this forum agree on this for it to be just a case of BMW bashing and what not. |
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12-11-2014, 02:35 PM | #33 |
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12-11-2014, 04:26 PM | #34 |
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BMW will offer a range of sustainable options from pure electric eDrive right through to a Fuel Cell.
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12-11-2014, 07:38 PM | #35 |
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12-11-2014, 11:03 PM | #36 | ||
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12-12-2014, 11:23 AM | #37 |
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