[Darth One]

Originally Posted by minn19

What is this list even supposed to represent?

So the idea is that a strong brand has quantifiable monetary value. You know, because the brand makes consumers more confident/likely to buy the good if its sold under that brand. Interbrand attempts to quantify the actual monetary value of each brand (that's the $ number in small font on the bottom). I haven't dug into the research methodology but Interbrand is a pretty well respected firm in the marketing world, and those rankings do mean something.

It makes sense that Apple is at the top - is there any brand better at inspiring fanatic buying behavior? The good news for bmw here is (oversimplifying a bit here) that they enjoy the privilege of having lots of people that are willing to buy cars as long as they have a roundel on it