Audi ad bashing BMW

stickypaws · 11-01-2008, 03:18 PM

What's interesting is that Audi is promoting the premise that consumers are indeed concerned about stereotypes, and will use that information in determining their own purchase choices.

There is a large section of consumers who cannot (due to lack of information and/or lack of interest) choose a vehicle purchase based solely on driving performance/specifications in respect to their individual needs (or any commodity for that matter.) If you're not a pistonhead who has driven and/or owned many cars, it's a lot of work to wade through all the choices. So, you base it on generalities.

Anyway, this kind of stereotyping and aligning certain individuals with certain products has been around for a very long time and is effective. Just look at the current political scene. Very little is based on substance. It's 90% appearance and stereotyping. Most people don't have the attention span to care about the specifications of anything.

Hankdoll · 11-01-2008, 05:50 PM

Pure genius. Thanks OP...bookmarked for next episode.

ruxp · 11-01-2008, 06:04 PM

Quote:

Originally Posted by stickypaws

What's interesting is that Audi is promoting the premise that consumers are indeed concerned about stereotypes, and will use that information in determining their own purchase choices.

There is a large section of consumers who cannot (due to lack of information and/or lack of interest) choose a vehicle purchase based solely on driving performance/specifications in respect to their individual needs (or any commodity for that matter.) If you're not a pistonhead who has driven and/or owned many cars, it's a lot of work to wade through all the choices. So, you base it on generalities.

Anyway, this kind of stereotyping and aligning certain individuals with certain products has been around for a very long time and is effective. Just look at the current political scene. Very little is based on substance. It's 90% appearance and stereotyping. Most people don't have the attention span to care about the specifications of anything.

You see a lo tof it even on this board, where you'd expect better.. A model or make makes the car for a surprising # of people. I'm probably guilty of it myself, at times.

Spydeputy · 11-03-2008, 09:26 AM

audi know's who the real compition is

J.P. · 11-03-2008, 10:45 AM

BMW needs to put this on the TV as an ad... lol

Gig103 · 11-03-2008, 12:44 PM

Haha, I love that clip, JP - I had to email it to my wife, who tends to agree with Clarkson and thought I should keep my Audi instead of getting my 335i.

As for the "Beckers" clips, I laugh at them. "I never thought the Ultimate Driving Machine would be ... purple."

Staszek · 11-03-2008, 12:48 PM

Quote:

Originally Posted by JP_335xi

BMW needs to put this on the TV as an ad... lol

Haha that was a good one. I liked the episode when they tried to run over the apple with the C63 and couldnt hit it.

Gig103 · 11-04-2008, 05:45 PM

Quote:

Originally Posted by Staszek

Haha that was a good one. I liked the episode when they tried to run over the apple with the C63 and couldnt hit it.

"Tastes like... Michelin."

E82tt6 · 11-04-2008, 10:40 PM

ROFL! Hillarious!

Mikewarlover · 11-05-2008, 12:46 PM

Audi should spend more time making their car drive better and price better rather than spending all this time on this show which u won't notice unless u are a petrolhead.

Year's_End · 11-05-2008, 05:40 PM

can someone explain why the video is running so choppy? i can't even watch it it's so bad.

you can see the stream bar buffering normally, but the vid is still extremely choppy.

nmulax · 11-05-2008, 05:52 PM

Worked fine for me... was a bit choppy for the first 5-10 seconds till it finished buffering. Let it load and play through once, then try watching it maybe?

Year's_End · 11-05-2008, 05:52 PM

Quote:

Originally Posted by Spydeputy

audi know's who the real compition is

audi know is?

Year's_End · 11-05-2008, 05:53 PM

Quote:

Originally Posted by nmulax

Worked fine for me... was a bit choppy for the first 5-10 seconds till it finished buffering. Let it load and play through once, then try watching it maybe?

I just saw it on youtube. Made me lol.

I think the girls are supposed to represent Lexus because they don't have souls or whatever. That's just my take.

The douchebag is in the M3.

And the old fart is in the S-Class.

nmulax · 11-05-2008, 06:02 PM

Quote:

Originally Posted by Bimmer Loyalist

audi know is?

x5love · 11-05-2008, 09:34 PM

Brilliant. Absolutely brilliant. And spot on.

I have a feeling that Audi is quickly becoming what BMW was in the days of the E36.

I might have to move my business their next time around (or to a Prius).

11-01-2008, 03:18 PM	#67
stickypaws Dictator 57 Rep 1,811 Posts Drives: people crazy Join Date: Mar 2008 Location: where you want to be iTrader: (0)	What's interesting is that Audi is promoting the premise that consumers are indeed concerned about stereotypes, and will use that information in determining their own purchase choices. There is a large section of consumers who cannot (due to lack of information and/or lack of interest) choose a vehicle purchase based solely on driving performance/specifications in respect to their individual needs (or any commodity for that matter.) If you're not a pistonhead who has driven and/or owned many cars, it's a lot of work to wade through all the choices. So, you base it on generalities. Anyway, this kind of stereotyping and aligning certain individuals with certain products has been around for a very long time and is effective. Just look at the current political scene. Very little is based on substance. It's 90% appearance and stereotyping. Most people don't have the attention span to care about the specifications of anything.
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11-01-2008, 05:50 PM	#68
Hankdoll Lieutenant 137 Rep 424 Posts Drives: M2/M3/X3MC/X7 Join Date: Jul 2005 Location: O.C., CA iTrader: (0)	Pure genius. Thanks OP...bookmarked for next episode. __________________
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11-03-2008, 09:26 AM	#70
Spydeputy Brigadier General 213 Rep 3,523 Posts Drives: 2015 F23 M235i/2008,E90,335xi Join Date: Aug 2008 Location: The County, Maryland iTrader: (19) Garage List 2017 X5 M Sport Pac ... [0.00] 2015 M235i, F23 [0.00]	audi know's who the real compition is
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11-03-2008, 12:44 PM	#72
Gig103 Major 78 Rep 1,324 Posts Drives: 2014 Tesla P85D Join Date: Aug 2007 Location: Gilbert, AZ iTrader: (1)	Haha, I love that clip, JP - I had to email it to my wife, who tends to agree with Clarkson and thought I should keep my Audi instead of getting my 335i. As for the "Beckers" clips, I laugh at them. "I never thought the Ultimate Driving Machine would be ... purple." __________________ Was: 2008 335xi sedan 6MT Black Sapphire Metallic Is: 2014 Tesla P85D (Blue Metallic) Wife's: 2013 Infiniti G37 S sedan 6MT, Black
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11-04-2008, 10:40 PM	#75
E82tt6 Colonel 109 Rep 2,626 Posts Drives: '08 Black Saphire Z4 MC Join Date: Oct 2007 Location: New Jersey iTrader: (0)	ROFL! Hillarious! __________________ '08 Black Saphire/Black Z4 M Coupe RIP Gretta: Blue Water/Lemon 135i. Died to save me. -ChuckV
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11-05-2008, 12:46 PM	#76
Mikewarlover Major 42 Rep 1,165 Posts Drives: white Join Date: Oct 2007 Location: Richmond BC iTrader: (0)	Audi should spend more time making their car drive better and price better rather than spending all this time on this show which u won't notice unless u are a petrolhead.
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11-05-2008, 05:40 PM	#77
Year's_End Lieutenant General 1246 Rep 12,446 Posts Drives: 2020 Shelby GT350 Join Date: Feb 2007 Location: FL iTrader: (0)	can someone explain why the video is running so choppy? i can't even watch it it's so bad. you can see the stream bar buffering normally, but the vid is still extremely choppy. __________________ Past: '08 E92 335i\|ZPP\|ZSP\|6AT Past: '15 Mustang GT\|401A\|PP\|6MT Current: '20 Shelby GT350\|6MT
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11-05-2008, 05:52 PM	#78
nmulax Brigadier General 402 Rep 4,320 Posts Drives: '07 Z4 M Coupe Join Date: May 2006 Location: Metro-Detroit iTrader: (5) Garage List 2007 Z4M Coupé [7.66]	Worked fine for me... was a bit choppy for the first 5-10 seconds till it finished buffering. Let it load and play through once, then try watching it maybe? __________________
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11-05-2008, 09:34 PM	#82
x5love Captain 82 Rep 715 Posts Drives: 08 E92 335i Join Date: Dec 2005 Location: CA iTrader: (0)	Brilliant. Absolutely brilliant. And spot on. I have a feeling that Audi is quickly becoming what BMW was in the days of the E36. I might have to move my business their next time around (or to a Prius). __________________ E92 335i\|Jet Black\|Black Dakota\|Alu\|Step/paddles\|ZPP\|ZSP\|6FL\|Navi\|Heated Seats\|CA
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