[Nikki]

I love advertising and was thrilled to take this class, even at 8 in the morning, but unfortunately, the class is horrible
There is no book for the class, just a bunch of power point slides put into a "book" that are impossible to read and sort through. Trying to find anything is useless because there's no index, no glossery, no definitions in the back, and it doesn't even say what chapter you're in on the page so you have to sticky note all the chapters.
Anyways, I can't find what the heck he is asking me, and searching online dind't provide much more of an answer.

He wants us to "Identify three different sources of the message that could be persuasive, if used in a campaign for your assigned offering [ Mine is a Pontiac Solstice GXP]. Assume that you joined a team charged with designing an experiment to see which one of the three sources would actually be most effective in persuading your target audience."

??? What are sources of messages? I don't know if anyone here will know but if you could point me in the right direction at least I would appreciate it lol.

[SoYank]

Television, radio, newspaper, telemarketing, mall-poll, billboard, neighborhood canvassing, junk mailing?

[Nikki]

I kind of thought that but thought those were just called types of media, so I wanted confirmation. Maybe I will just go with that.

[///Matt]

Type if provider, IN those types of media?
just guessing...

y'know.. who's going to be most effective at selling to the target audience? a hot girl, a famous race car driver, etc etc...

[StewtheBassman]

The message with the Solstice GXP is power, speed, excitement. Heavy on excitement, for that is Pontiac's new mission statement.

So how in the Excitement Campaign do you send this message? What are the sources of the excitement message is how I see this. What, when you watch a commercial or read the brochure ticks that mental cue in your brain that says, "I must have this car "?

[Nikki]

lol thanks, this offering sucks though..ugh stupid pontiac. i just spent like 3 hours doing my homework that's due moday.

[just4kickz]

i dunno much about advertising but i just ate like 8 pounds worth of chinese food... sucks when order for 1.

[StewtheBassman]

I'm watching Tokyo Drift. Be back later! LOL

[just4kickz]

haha tokyo drift! yesss those hot japanese ladiess konchiwa!

[StewtheBassman]

Yah it just ended....pretty funny movie. The Love Interest was cute, the 'stang was awesome, and the driving fantastic! Glad I don't live in Tokyo!!

Hey Nikki, you should PM neuronpetkowski, he runs an advertising company, check out his website!!!!!!! He's a marketing genius who has done a lot of work in the auto industry!


LOL He's on my buddy list too! The buddy list is just so you can see who is online that you like, and it's also good when you're organizing a meet, you can pm everyone that way. Neuronpetkowski is also on my list, he's brilliant.

[Nikki]

hmm, well i'm over with it now but thanks, i will ask him in the future.
i can't wait until i can do advertising for bmw!

[StewtheBassman]

Go to his profile and see his website....he's done some very cool contracts.

[SoYank]

Originally Posted by just4kickz

i dunno much about advertising but i just ate like 8 pounds worth of chinese food... sucks when order for 1.

Over here you don't get much Chinese food for 8 pounds (£).

[Nikki]

Originally Posted by StewtheBassman

Go to his profile and see his website....he's done some very cool contracts.

wow!

[ward]

your class is way too involved with that car!

[Nikki]

Originally Posted by ward

your class is way too involved with that car!

lol actually each person was assigned a different offering for their homework. some lucky jerk got to do a minicooper! :mad:

[neuronpetkowski]

hi nikki.
i'd be more than happy to help you out with this class.
just let me know.

here's a tag you should have used for the Pontiac Soltice GXP:
"Should I stay or should I go?"...[The Clash play in the background...]
"Voiceover:" You should always go..."


but the more realistic tag should be:
"The Pontiac Soltice is the poorman's Porsche Boxster...Stay rich. Get the Porsche".

Sorry, it's hard being creative in 4 minutes...

[Nikki]

Originally Posted by neuronpetkowski

hi nikki.
i'd be more than happy to help you out with this class.
just let me know.

here's a tag you should have used for the Pontiac Soltice GXP:
"Should I stay or should I go?"...[The Clash play in the background...]
"Voiceover:" You should always go..."


but the more realistic tag should be:
"The Pontiac Soltice is the poorman's Porsche Boxster...Stay rich. Get the Porsche".

Sorry, it's hard being creative in 4 minutes...

haha i love it, next homework i will know who to go to when i'm in need lol. i think i ended up doing something like "the most fun you can have under $30k" lol even though that's a lie haha.