12-08-2009, 07:43 AM | #1 | |
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BMW sales 11.1% higher. MINI volumes up 13.8%
This is some great news! It sounds like BMW made a little uptick this last month as an overall global group.
BMW sold 90,383 cars, up 11.1% (compared to Nov 2008) MINI sold 17,199 cars, up 13.8% The increase in BMW cars sales were on the backs of the new 7 series and the Z4, with smaller gains seen with the 1 series, 3 series and 5 series. The newcomers did well also: 2,940 BMW X1s and 1,110 BMW 5 Series Gran Turismos were delivered November. Rolls Royce and BMW Motorcycles were both down compared to Nov 2008. Overall, the entire year is still down 12.2% as compared to 2008, mostly due to the bad economy, but the uptick in sales as compared to last year is certainly a good sign that things are leveling off! Quote:
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12-08-2009, 10:44 AM | #2 |
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What BMW is failing to include here is the sale of the 2009 cars to the dealers. They offered "punch" money on MINI's but this requires the dealer to take possession of the units, i.e. cannot be left on floorplan. So all of the MINI stores that punched the 2009's (and they all did) created a false sales report because those cars show as an RDR (retail delivery reported) and count as a sold car even though they were not sent home with a customer....just sayin...
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12-08-2009, 03:02 PM | #3 | |
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12-08-2009, 04:39 PM | #4 |
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Manufacturers do this kind of thing all the time. We all know know that data can be skewed in any direction the data gatherer likes. What that scenario means to the dealer is that the car cannot be placed in demo/service loaner status or traded to another store. In return the dealer receives cash or "punch money" to buy down their investment in the car and create opportunity to negotiate, fluff the trade, or just show a discounted sale price. This is very very common in the domestic market and has become more popular with the high line German brands but is nearly uncharted territory for the MINI brand.
MINI NA gave the dealers cash last month to take the remaining 2009's off the books and then STUPIDLY implemented interest rates on the 2010 car ranging from 1.9% - 3.9%...the best credit may obtain a 5% rate on an 09 car (barring special scenarios and some credit unions). Expect an ugly down swing for December sales...but don't expect anyone at BMW to shine a light on it...
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12-08-2009, 09:25 PM | #7 |
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interesting
but bmw sales are not up in my area
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12-09-2009, 06:28 PM | #8 | |
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