Has anyone else noticed BMW's PR lately?

CollinsE90 · 03-20-2010, 04:26 PM

Ive seen like 10 commercials already today, i usually dont see but a couple a month...

JayKay335i · 03-20-2010, 04:30 PM

Yehp. Taking an expensive car then referring to efficient dynamics as ED on the back of cars just makes me think of old people with erectile dysfunction. Bad PR move IMHO.

I have an Ex working at Merc in Jersey. Shes in marketing/PR. She always sends me pictures of the sick cars they have in the lobby. Last I heard there was a matte black SL63. <3<3

ibeclueless · 03-20-2010, 08:00 PM

been seeing it alot lately too

alpha325i · 03-20-2010, 09:28 PM

Yeah, I saw a pretty cool 3-series commercial this morning offering 0% for so many months. They are having their spring sales event. Then I remembered my E90 is sitting is a junkyard right now.

Hopefully I will be in another one soon.

pmeloche · 03-21-2010, 02:57 PM

Nope, seen none.

Come on, we all know how great BMW cars are.

CollinsE90 · 03-21-2010, 03:06 PM

Quote:

Originally Posted by pmeloche

Nope, seen none.

Come on, we all know how great BMW cars are.

yeh but they are trying to grab the non-bmw owners, we are life owners(for the most part)...and its getting annoying, when do you see lambo commercials? i liked when they didnt advertise

BMW2006 · 03-21-2010, 03:39 PM

I know they must have spent a lot of money during the winter Olympics. The very first commercial after the opening ceremony was for BMW. They had a very strong (TV) presence there. I remember hardly ever seeing BMW commercials in 2006 when I got my first 3er.

I think it's a good thing, along with the BMW sponsored golf event (I know they have sponsored events internationally for years). I think it shows BMW is growing and starting to encroach on the bigger players in the automotive market, whereas before they were regulated to being "too small to be taken seriously".

-BMW2006

CollinsE90 · 03-21-2010, 03:42 PM

Quote:

Originally Posted by BMW2006

I know they must have spent a lot of money during the winter Olympics. The very first commercial after the opening ceremony was for BMW. They had a very strong (TV) presence there. I remember hardly ever seeing BMW commercials in 2006 when I got my first 3er.

I think it's a good thing, along with the BMW sponsored golf event (I know they have sponsored events internationally for years). I think it shows BMW is growing and starting to encroach on the bigger players in the automotive market, whereas before they were regulated to being "too small to be taken seriously".

-BMW2006

id have to disagree, BMW has been around over 100 years and been the premier luxury car bc mercs have only autos(which attrack nursing homes) so in the performance world BMW has been superior until audi started competeing in the last couple years

BMW2006 · 03-21-2010, 03:54 PM

Quote:

Originally Posted by CollinsE90

id have to disagree, BMW has been around over 100 years and been the premier luxury car bc mercs have only autos(which attrack nursing homes) so in the performance world BMW has been superior until audi started competeing in the last couple years

There is no disagreement. BMW's have been around in the states since the 70's I think. What I'm trying to say is that they have been known to the "performance oriented" crown for a long time (that's why most of us are here) but they have stepped up the advertising $$ here because we all know why we like BMW's, but to really start getting the masses to understand, we need to tell people about it.

-BMW2006

CollinsE90 · 03-21-2010, 04:03 PM

Quote:

Originally Posted by BMW2006

There is no disagreement. BMW's have been around in the states since the 70's I think. What I'm trying to say is that they have been known to the "performance oriented" crown for a long time (that's why most of us are here) but they have stepped up the advertising $$ here because we all know why we like BMW's, but to really start getting the masses to understand, we need to tell people about it.

-BMW2006

yeh basically they are reaching out to the NON-US peeps in the world now haha

Kiemyster · 03-21-2010, 05:46 PM

Quote:

Originally Posted by CollinsE90

yeh basically they are reaching out to the NON-US peeps in the world now haha

I wouldnt say so.... In smaller countries its easier and much cheaper to make the presence felt. Mainly because there are much less percentage of potential buyers out of the population. Smaller countries usually mean more expensive BMW's, so its usually much more exclusive and the buyers who have the money to buy one already know about them. The marketing is for US/UK and its other larger markets where they have to work harder to compete.

GT3 Tim · 03-25-2010, 12:02 PM

Their new buzzword is JOY. I was at our annual BMW club dinner a couple months ago and they had a guy from Germany there...Ralph or something (lol). He was telling us how "JOY" was the new "slogan" for BMW, and now I have started to see it everywhere.

Joey Hand was also there and spoke about racing, etc, etc. Pretty damn cool (that's why I went!).

Just watch the 12 hours of Seibring (?) the other day. Guess what Bill Auberland said??

"The M3 is a JOY to drive". blah blah "joy"...blah blah "joy". etc. Even have it on the side of the car now. Geez.. wtf?

808six · 03-25-2010, 03:26 PM

i think they are all over nba games also, because toyota dropped out it seems.i remeber it being the 'toyota' halftime report...since all this drama with toyota i think bmw has their slots now.

MontegoGoGoGo · 03-25-2010, 04:08 PM

Joy is an emotional appeal. Because of economic trends, tons of companies have refocused their message and delivery to the end user.

Less people are buying BMW 'just because' - sure there will always be those BMW buyers who don't feel the hit or don't feel it as badly. But the majority of BMW sales come from the 3, X3 and lower 5. These people are now turning to other cars with better warranties, more standard features and more bang for less buck.

...I'm guessing

PS - PR and advertising are totally different. Just sayin'

03-20-2010, 04:26 PM	#1
CollinsE90 Where my bitches 795 Rep 1,924 Posts Drives: Cadillac coupe deville Join Date: Mar 2009 Location: street corner checking profits iTrader: (0)	Has anyone else noticed BMW's PR lately? Ive seen like 10 commercials already today, i usually dont see but a couple a month... __________________
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03-20-2010, 04:30 PM	#2
JayKay335i Banned 198 Rep 5,046 Posts Drives: ///M323 DCT Join Date: Apr 2009 Location: North Dakota; its best DUHHHHHH iTrader: (1)	Yehp. Taking an expensive car then referring to efficient dynamics as ED on the back of cars just makes me think of old people with erectile dysfunction. Bad PR move IMHO. I have an Ex working at Merc in Jersey. Shes in marketing/PR. She always sends me pictures of the sick cars they have in the lobby. Last I heard there was a matte black SL63. <3<3
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03-20-2010, 08:00 PM	#3
ibeclueless What 143 Rep 9,325 Posts Drives: E92 328xi Join Date: Mar 2009 Location: Quincy, MA iTrader: (1)	been seeing it alot lately too __________________ E92 328xi Space Gray Aero Lip \| M3 Side Skirts \| CF Performance Spoiler \| ACS Roof \| Gloss Black Grilles \| LUX H8 Angels \| BMW Performance Exhaust My E92 Photos
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03-20-2010, 09:28 PM	#4
alpha325i this chick > 36 Rep 261 Posts Drives: E92 328i Join Date: Jan 2010 Location: USA iTrader: (1)	Yeah, I saw a pretty cool 3-series commercial this morning offering 0% for so many months. They are having their spring sales event. Then I remembered my E90 is sitting is a junkyard right now. Hopefully I will be in another one soon. __________________ Life's short, live fast ... drive a BMW E90 325i - totaled 03/17/10 (R.I.P.) E92 328i - took delivery 04/02/10
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03-21-2010, 02:57 PM	#5
pmeloche Lieutenant Colonel 24 Rep 1,604 Posts Drives: 2013 F25 X3 xDrive35i Join Date: Feb 2008 Location: Montréal, Canada iTrader: (0)	Nope, seen none. Come on, we all know how great BMW cars are. __________________ Patrice 2013 F25 X3 xDrive35i Vermillion Red
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03-21-2010, 03:39 PM	#7
BMW2006 Second Lieutenant 14 Rep 217 Posts Drives: 2007 335i Montego Coupe Join Date: Aug 2006 Location: Columbus, ohio iTrader: (0)	Olympics I know they must have spent a lot of money during the winter Olympics. The very first commercial after the opening ceremony was for BMW. They had a very strong (TV) presence there. I remember hardly ever seeing BMW commercials in 2006 when I got my first 3er. I think it's a good thing, along with the BMW sponsored golf event (I know they have sponsored events internationally for years). I think it shows BMW is growing and starting to encroach on the bigger players in the automotive market, whereas before they were regulated to being "too small to be taken seriously". -BMW2006
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03-25-2010, 12:02 PM	#12
GT3 Tim Moderator 100 Rep 1,912 Posts Drives: 2014 MB E63S Join Date: Feb 2008 Location: Sacramento, CA iTrader: (0)	Their new buzzword is JOY. I was at our annual BMW club dinner a couple months ago and they had a guy from Germany there...Ralph or something (lol). He was telling us how "JOY" was the new "slogan" for BMW, and now I have started to see it everywhere. Joey Hand was also there and spoke about racing, etc, etc. Pretty damn cool (that's why I went!). Just watch the 12 hours of Seibring (?) the other day. Guess what Bill Auberland said?? "The M3 is a JOY to drive". blah blah "joy"...blah blah "joy". etc. Even have it on the side of the car now. Geez.. wtf? __________________ Tim <--- apparently likes "3" cars 2014 E63S -- The Rocket 2014 F30 328i -- Kids car 2008 E90 M3 -- Sold 2004 GT3 -- Sold 1997 M3/4 -- Sold 1995 M3 -- Sold
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03-25-2010, 03:26 PM	#13
808six Second Lieutenant 16 Rep 274 Posts Drives: AW 335 COUPE Join Date: Nov 2005 Location: HAWAII iTrader: (1)	i think they are all over nba games also, because toyota dropped out it seems.i remeber it being the 'toyota' halftime report...since all this drama with toyota i think bmw has their slots now.
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03-25-2010, 04:08 PM	#14
MontegoGoGoGo I'm kind of a bitch 396 Rep 895 Posts Drives: Montego/Cream E93 Join Date: Jan 2009 Location: St. Louis & St. Petersburg iTrader: (0) Garage List 2007 E93 [0.00]	Joy is an emotional appeal. Because of economic trends, tons of companies have refocused their message and delivery to the end user. Less people are buying BMW 'just because' - sure there will always be those BMW buyers who don't feel the hit or don't feel it as badly. But the majority of BMW sales come from the 3, X3 and lower 5. These people are now turning to other cars with better warranties, more standard features and more bang for less buck. ...I'm guessing PS - PR and advertising are totally different. Just sayin'
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