Joy is Innovation.

Lotus7 · 01-04-2011, 09:55 AM

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N55 · 01-09-2011, 11:46 PM

"Joy" has always been BMW's slogan as well as "The Ultimate Driving Machine"

Team1 · 01-17-2011, 02:16 AM

I prefer "The ultimate driving machine". I do feel Joy everytime I step into my BMW though.

maswastage · 01-17-2011, 01:34 PM

Isn't BMW's German slogan "freude am fahren?" Meaning something like "joy in driving." I like the "ultimate driving machine" line, too, but it's not like the "joy" tag is entirely new either.

01-04-2011, 09:55 AM	#1
Lotus7 Major 69 Rep 1,041 Posts Drives: xxxx Join Date: Dec 2010 Location: xxxx iTrader: (0)	Joy is Innovation. POST DELETED Last edited by Lotus7; 02-05-2012 at 08:23 PM..
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01-09-2011, 11:46 PM	#2
N55 ⒸⒺⓇⓉⓘⒻⒾⒺⒹ✬ⓃⒾⓃⒿⒶ 137 Rep 1,476 Posts Drives: 🚀 Join Date: Nov 2010 Location: Pittsburgh iTrader: (3) Garage List 2015 BMW M4 [0.00] 2012 BMW 335IS (SOLD) [6.84] 2011 BMW 335XI (SOLD) [4.66] 2008 BMW 335xi (SOLD) [10.00]	"Joy" has always been BMW's slogan as well as "The Ultimate Driving Machine"
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01-17-2011, 02:16 AM	#3
Team1 New Member 0 Rep 11 Posts Drives: 128i M sport 6MT Join Date: Jan 2011 Location: Vancouver BC iTrader: (0)	I prefer "The ultimate driving machine". I do feel Joy everytime I step into my BMW though.
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01-17-2011, 01:34 PM	#4
maswastage Resident Diesel Junkie 56 Rep 1,070 Posts Drives: 2010 AW 335d Join Date: Aug 2009 Location: Maryland iTrader: (0)	Isn't BMW's German slogan "freude am fahren?" Meaning something like "joy in driving." I like the "ultimate driving machine" line, too, but it's not like the "joy" tag is entirely new either.
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