05-06-2020, 09:45 PM | #375 |
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That's terrible. I would have taken my whole family of 5 to pick up our next car. I guess we have to drive cross country from SC? I hope they bring it back in some form, I'll be first in line. (Who's starting the petition?!?)
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05-06-2020, 09:53 PM | #376 |
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Having enjoyed my first (and last?) Euro Delivery at the end of 2018, I can tell you that this is absolutely terrible news!!!
I sure hope they will change their minds.... We need to start a writing campaign to BMW NA brass to ask they revert this decision! Here is the address to leave feedback on the BMW NA site: https://my.bmwusa.com/contact-form.html
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05-06-2020, 10:06 PM | #377 | |
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I'll say it once more. BMW created that 75% drop in NA ED deliveries by gutting the program in 2016. Caprice? |
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05-06-2020, 10:09 PM | #378 | ||
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05-06-2020, 10:17 PM | #379 | |
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This was originally a Marketing tool and helped distinguish BMW and helped cultivate special experiences of the brand that you would aspire and dream about. Its the same principle with M cars - back then you would aspire to one day own one so you start with a 325i because the M3 was that halo car. Nowadays BMW is loosing this aspiration quality by diluting the M brand, eliminating styling cues, and experiences such as ED. |
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05-06-2020, 10:50 PM | #380 | |
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You would be surprised how many new customers buying this ugly thing below just to have a "BMW" They don't care if it's FWD, RWD or AWD... But it's good to have a BMW! It's all about numbers and $$$, kinda makes sence for a big company as BMW is. Edit: Some interesting numbers for the US Market https://www.google.com/amp/s/www.mot...020-sales/amp/ Last edited by LOW4LYF; 05-06-2020 at 10:57 PM.. |
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05-06-2020, 11:07 PM | #381 |
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European Deliveries did not drop because of lack of consumer interest. They dropped because dealerships refuse to sell them.
When the M2 came out, I tried to order it euro delivery but my dealership refused, said it cost them too much. When the M2 C came out I called nearly 50 dealerships that had allocations and they ALL refused to sell me the car via Euro Delivery and would only offer performance center delivery. They all said it hurts them as a dealership to do Euro deliveries so they don't sell them anymore, like, at all - for any car. This is a clear indication of the left hand not knowing what the right is doing. BMW not talking to BMW NA not talking to BMW dealerships. Someone needs to be fired. The Euro delivery experience is what got me into BMWs in the first place.
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05-06-2020, 11:22 PM | #383 |
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Grateful that I got to experience Euro Delivery with my M3. However kind of bummed that it's coming to an end.
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05-06-2020, 11:30 PM | #384 | |
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Later found out that dealerships do not make money on ED. You are basically buying directly from BMW when you do a Euro Delivery. The dealership doesn't profit from the sale like they would if you took home a vehicle off the showroom floor. With that said, dealerships try to persuade customers to opt out of ED so they can retain their profit margins. I have a friend that works at MB AMG and he tells me that they get customers walking in asking for Euro Delivery all the time. More often than not they will try and persuade the buyer to purchase from their inventory vs. a Euro Delivery vehicle.
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05-06-2020, 11:35 PM | #385 | ||
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Its because some executive couldn't figure out how to give a kick back to the dealer to fix the program.
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05-06-2020, 11:36 PM | #386 |
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Exactly! RIP Euro Delivery
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05-06-2020, 11:51 PM | #387 |
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I would rather pay a premium for ED than completely losing the opportunity for ED. Why not just mark up the price for ED a little bit more since most ED buyers don't expect to save money on the experience?
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05-07-2020, 03:53 AM | #389 | ||
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05-07-2020, 05:24 AM | #391 | |
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why even bother? For 500 people in the last year... and they just moved their volume sedan to mexico so you can't even ED it. the cars even available to ED are such a small selection that had they kept it going it would have been even less. And when the 2 series moves to mexico, how many ED buyers would it be? Like by 2022, the only cars that you could ED would have been the 4/5/7/8 and z4 which are all on the lower rankings of volume as it is already |
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05-07-2020, 05:30 AM | #392 | |
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I can buy the argument about BMW price point (vs Porsche), but not for a Miata - the Miata is appealing not 'cause it's considerably less expensive - I'd say it's more 'cause it's a very different driving experience - tiny, lightweight, convertible, etc - you can actually feel the speed in it. I can see myself buying a Porsche next and then another Miata after it (such as if my current one - 21 yrs old - were to bite the dust).
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05-07-2020, 05:34 AM | #393 | |
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05-07-2020, 05:54 AM | #394 | |
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You got it - on top of building all those SUVs, er, "SAVs", in SC, making them unavailable for ED, now they will build the new 3er and the next 2er (the coupe) in Mexico, which leaves not very many BMW vehicles for the NA customer to even consider for ED. Saw this coming (tho still shocked by the reality of it), considering they rigged the game to make ED a loser (for this reason along with other reasons above).
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05-07-2020, 06:02 AM | #395 | ||
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05-07-2020, 06:15 AM | #396 | ||
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I'm guessing it was easy for them, for reasons above.
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