[DaveDBD]

Originally Posted by Westside Guy

Many dealers take part in the BMW LOYALTY PROGRAM and offer discounts to current and past owners on certain models. Have you inquired about this?

The salesperson knows about this and of course offers it if available.

They obviously are selling all they can with little discount. I can’t fault them for that but likewise I will search out and buy from a different dealer since they make little effort to reward repeat customers.

[BMWCCA1]

Originally Posted by Westside Guy

Many dealers take part in the BMW LOYALTY PROGRAM and offer discounts to current and past owners on certain models. Have you inquired about this?

Having sold BMWs now since 1976, and only recently (2023) retired from it, I have no idea of the program to which you refer. There is the Owner Loyalty program through the BMW Car Club of America which provides for a sliding scale of discount by model if you've maintained your CCA membership for at least one-full year. There are also "corporate partnership" Type G discounts available for employees of companies that qualify as vendors. Ask your benefits department at work. There are also a handful of investment and wealth-management companies who are able to provide similar BMW discounts.
https://www.bmwusa.com/bmw-corporate-sales-program.html

[Westside Guy]

Originally Posted by BMWCCA1

Having sold BMWs now since 1976, and only recently (2023) retired from it, I have no idea of the program to which you refer. There is the Owner Loyalty program through the BMW Car Club of America which provides for a sliding scale of discount by model if you've maintained your CCA membership for at least one-full year. There are also "corporate partnership" Type G discounts available for employees of companies that qualify as vendors. Ask your benefits department at work. There are also a handful of investment and wealth-management companies who are able to provide similar BMW discounts.
https://www.bmwusa.com/bmw-corporate-sales-program.html

BMW frequently offers loyalty discounts for certain models to current or former BMW owners or lessees when you use BMWFS. Here is is an example from earlier this year for a lease on the 4 series.

https://www.bmwusa.com/loyalty/4-series-lease.html

[mjr24]

Originally Posted by DaveDBD

I’ve bought 5 cars from the same salesman at my local dealer since 2016 but since covid time they are giving no to 1% discounts. Obviously no reward for being a past customer.

Show these people the broker pricing. These dealers obviously love to let cars sit unsold then.

[tekphobius]

That's crazy talk. I've had great success with BMW sales people.