[JorgenM]

Also remember that over 80% of those buying an i3 have never before owned a BMW, that is also quite a success and many of them are likely to continue buying BMW as most i3 owners are very satisfied with the car.

An yeah, I agree that the i3 is a piece of luxury, at least compared to my Model S with an interior that would never ever have been approved if it was a luxury brand.

[MightyMouseTech]

Originally Posted by mkoesel

I've already explained it very clearly, so let's please leave it there and allow the thread to stay on topic. Thanks for the discussion.

It is only in North America that cars are considered "luxury" or not. The rest of the world just calls them cars.

[mkoesel]

Originally Posted by MightyMouseTech

It is only in North America that cars are considered "luxury" or not. The rest of the world just calls them cars.

I already specifically addressed that very point in one of my posts above. Thank you for staying on topic.

[MightyMouseTech]

Originally Posted by mkoesel

I already specifically addressed that very point in one of my posts above. Thank you for staying on topic.

I like to think outside the box.

[Efthreeoh]

Originally Posted by MightyMouseTech

I like to think outside the box.

Some folks like to drive a luxury box apparently

[Pretender]

Originally Posted by mkoesel

Not unexpected - just like any Nissan or Chevrolet commuter car outsells the BMW equivalent.

The more interesting comparison would be vs. a Tesla Model S since its also a luxury car, and in fact is priced much higher than the i3. Although I don't know its monthly sales figures in the US, I suspect it probably sells more than the i3. And that's where BMW has a big opportunity and needs to improve. The Model 3 will only make the disparity grow.

No reason why BMW shouldn't offer a funky hatchback like the i3, but for sure it should be a much lower priority than entires in the segments covered by the Model 3, Model Y, Model S, and Model X. BMW has shown that they have some plans in these segments, but it remains to be seen exactly how they are going to unify the electric versions on their traditional vehicles like the upcoming 3 Series and X3 electric drive models with the i5 and other vehicles coming to the i brand. It all seems a bit weak right now, and they need to get that buttoned up really quick.

i3 is pathetic at that price and it?s beyond ugly.

[jmg]

Originally Posted by Pretender

i3 is pathetic at that price and it?s beyond ugly.

Beauty is in the eye of the beholder, and no one is paying full price for a new i3. Deals can be had and they are great secondary commuter cars. I got my $50k MSRP i3 for less than a new F30. Free charging for 2 years, fed tax credit, state rebate, and energy rebate means I don't pay for gas on my 80 mile commute when I use it. I could have gotten a Bolt for the same out of pocket for more electric range, but I only needed it for commuting to and from work and between offices. The Bolt is decent, but I enjoy sitting in an i3 much much more. More bells and whistles and while the Bolt is very economical inside, the i3 is spartan yet still elegant and pleasant to sit in. A lot of people don't like the eucalyptus wood, I rather think it makes a nice warm interior. Kudos for BMW for making an electric car weird enough to be interesting rather than pedestrian like a Bolt.