[Charles549]

BMW might consider making cars that have air conditioners that actually cool, software that doesn't frequently fail to the point of preventing you from driving away. Maybe even fix the spontaneous yanking of the steering wheel. After owning more than ten BMWs my 2019 X5 will be the last one I ever buy. It's crap and expensive crap at that.

[M3 Adjuster]

Hey... hey mister !


A rear wheel drive 2 series sedan might be a good idea ..

[IK6SPEED]

Originally Posted by Miko M

Simple.

Build more SUVs.

https://abc7.com/automotive/bmws-ico...enges/5465630/

[ThomasM3]

If they want to sell more cars they need to get rid of their terrible residuals that they have been rolling out. I understand that it wasn't very profitable before but their cars are outrageously expensive to lease now and it's not making sense to a lot of people. Clients see it's less expensive to buy it than lease it, but are dead set on leasing, so they just go to a different brand. I've seen people jump "down" to Ford/Chevy or across the board to Audi/Mercedes time and time again simply because the payment is a little bit less. I think a lot of BMW's newer clients aren't necessarily concerned with brand loyalty, no matter how much they loved their previous car. Even the clients that are very loyal are sometimes forced to seek out a different vehicle because they're SO DAMN EXPENSIVE. If the payment doesn't work, it doesn't work. Somebody else mentioned less dealer support and I think that's playing a role too. I leased a brand new 340i back when they came out because it made 100% total sense. The warranty was great, the maintenance plan was wonderful (covered brakes!), and the support from the manufacturer to the dealership was there was well from an incentive standpoint. When I got my M3 things just weren't the same. I love BMW (have had 3 in my short time on this planet), but wouldn't be afraid to jump ship to a Z06 or a base 911. Value is value. Payment matters.

[M3 Adjuster]

Originally Posted by F32Fleet

BMW desperately trying to remain independent. Resisting the slow GM-ifcation via govt directed EV implementation along with changing consumer preferences.

The electric motor is essentially a commodity product so imagine a world where there are only 3-4 EV powertrain suppliers which sell to automakers worldwide.

These powertrain suppliers will come about via consolidation of automakers themselves or perhaps a joint venture. In the end consumer choice will be reduced to the equivalent of renting a self-driving golfcart with a different badge.

Well... you might be on to something ...

https://autoweek.com/article/car-new...icle6-headline

[Miko M]

Originally Posted by M3 Adjuster

Hey... hey mister !


A rear wheel drive 2 series sedan might be a good idea ..

Agreed, the idea on FWD was to steal customer that feel more comfortable driving in winter conditions.
For us is more RWD or nothing

[Roch M4]

BMW should review their bad customer service, especially in Canada. They have lost my next purchases and I don't recommend them to my friends and family...just for 2019 they lost 5 new sales and 2 new lease following my "recommendations" ....I guess MB and Audi get new sales!

[19x]

There's one car I want more than anything and that is an M2 sedan. RWD and 6MT are a must. Wishful thinking, I know.

[Miko M]

Besides focusing on EV and SAV that ere obviously taking over, they should go back to the original maintenance schedule coverage and better lease/ finance and there you go.

Sales will increase in no time.

[Smithcinema]

Basically bmw just trying to sell cars with all these 1,2,3,4,5,6,7,8 series cars keep bmw a luxury brand , I tell you many friends and family members switched to Mercedes, not every one wants just a sports car , if you are going to sell so many models have a few luxury cars , the 7 series was abandoned as a luxurious sedan it is more sport oriented now , yes many of us bmw owners love the 7 but my father or uncle would take a Lexus or Benz over it any day , dump all the cheap bmw models, have a good mix of high end luxury and sport sedans and suvs bring back the status of ownership of a bmw , like Mercedes has , bring back the included full maintenance, and include more luxurious interiors like Mercedes, there leather is night and day from bmw and there full digital dash is a work of art , and implementation of new technology inline with every other automakers is a must not 5 years later, shit my 2019 is my first bmw with remote start, I had it 10 years ago in my other vehicle's

[kramerj]

Stop selling Corollas.

[19x]

Originally Posted by kramerj

Stop selling Corollas.

lol

/thread

This pretty much sums up everything.

[cstavaru]

Originally Posted by alex2364

Didn't BMW decide to prioritize profitability rather than sales volume? At least that is what they did with the US market.

No, in the US market they just failed. That's why they have a new CEO.

[cstavaru]

Start by redesigning the entire lineup ! Go to a BMW dealership...it's just sad compared to 10 years ago.

[Big boi m5]

I think they're avoiding the value of word of mouth marketing.
BMW became cool because car people liked the M cars. BMW currently caters the M cars to non car people to boost sales of profitable cars.

Well business men don't like bumpy loud M cars. They like smooth comfortable cars. I think having a rough rider as your top trim is a really bad mistake.
You don't have to look Far to find car people or even BMW people criticizing nu-BMW cars. Leaders likely don't like M cars as they're not comfortable and most M faithful don't want a 3600 M2.

Essentially the brand has cycled though from cool brand to popular brand to formerly cool brand and soon will be formerly popular brand. Yes many dollars were made along the way and that's business.

If BMW wants to remain cool long term they need to...remain cool long term. 4200 lbs slush box auto AWD 'sports' cars? No Motorsport program really in existence? This brand is sport flavored Toyota at this point.

M5 with RWD ttV8 dogbox 5 seats and some cheap vents and an aux cable stereo would be cool and make people excited and hyping up the brand. It's crazy that they're basically all 3 making the same cars and trying to pry leasers from each other with gimmicks like laser head lights and gesture control. They sell these cars though stupid gimmicks 'look what my car has'.

People will pay for cool. Gesture control is not cool and nobody cares.

Basically the car people will move on to a Caterham style small company making a cool sports car and BMW will age poorly like Chanel or Cadillac. The shareholders will squeeze every dime they can from the brand and it will go away and something new will replace it and the whole thing will start over.

BMW is obviously selling a cheap to produce product with some lipstick on it. I think most on here can detect that they're pushing loyal customers too far and they're ruining the good will they created. They won't even fund a WEC team to run 6 races this year. Just pathetic.

For me? I'll buy Lotus or Caterham next time. Audi has a better interior for commuting and all 3 Germans ride the same. Why get BMW in 2019? AMG GT and Audi R8 are atleast proper race cars. BMW offers you 4000 lbs CLAR platform #8 linked to a defunct race program that not even BoP could save.

That's the bottom line. They're not cool. They're not the car to have anymore. They're a gross amalgamation of gimmicks and cheap chassis and transmissions trying to be everything for every customer at the same time. They've damaged the brand.

The WIR WUSSEN BAYERISCHEN M vision concept is the biggest joke of all and just goes to show how out of touch the company is with what BMW is.

[Eziggy]

Originally Posted by ThomasM3

If they want to sell more cars they need to get rid of their terrible residuals that they have been rolling out. I understand that it wasn't very profitable before but their cars are outrageously expensive to lease now and it's not making sense to a lot of people. Clients see it's less expensive to buy it than lease it, but are dead set on leasing, so they just go to a different brand. I've seen people jump "down" to Ford/Chevy or across the board to Audi/Mercedes time and time again simply because the payment is a little bit less. I think a lot of BMW's newer clients aren't necessarily concerned with brand loyalty, no matter how much they loved their previous car. Even the clients that are very loyal are sometimes forced to seek out a different vehicle because they're SO DAMN EXPENSIVE. If the payment doesn't work, it doesn't work. Somebody else mentioned less dealer support and I think that's playing a role too. I leased a brand new 340i back when they came out because it made 100% total sense. The warranty was great, the maintenance plan was wonderful (covered brakes!), and the support from the manufacturer to the dealership was there was well from an incentive standpoint. When I got my M3 things just weren't the same. I love BMW (have had 3 in my short time on this planet), but wouldn't be afraid to jump ship to a Z06 or a base 911. Value is value. Payment matters.

Having just gone through a recent comparison with the 3 major German brands, BMW still had the highest residual % by a large margin. In comparison, Mercedes was 10% less and Audi 5-6% less than the BMW, even on 2020 models. This brought up lease payments for the competition significantly in comparison (with similar sales price and money down).

That being said when we compared the Audi SQ5 to the X3 M40i we liked the SQ5 better. X3 M40i was more powerful with tighter suspension, but the M40i felt heavier and less nimble. Most people I know who have switched out of BMW is because they feel the driving experience has become less fun over the last 6 years.

That being said we did end up ordering a 2020 X5.

[Miko M]

Originally Posted by ///Mac

lol

/thread

This pretty much sums up everything.

Bmw as Merceds started the entry level cars to get new customers in, which eventually will spend more money on upper level model

Originally Posted by cstavaru

No, in the US market they just failed. That's why they have a new CEO.

Partial in US.... will see which direction will be focusing on.

[clee1982]

Everyone reads their own story, I would still think top priority is electrical vehicle if it doesn't want to just die...

[M3GymNut]

Originally Posted by alex2364

Didn't BMW decide to prioritize profitability rather than sales volume? At least that is what they did with the US market.

With new leadership anything or everything could change in a whim.

[M3GymNut]

Originally Posted by ThomasM3

If they want to sell more cars they need to get rid of their terrible residuals that they have been rolling out. I understand that it wasn't very profitable before but their cars are outrageously expensive to lease now and it's not making sense to a lot of people. Clients see it's less expensive to buy it than lease it, but are dead set on leasing, so they just go to a different brand. I've seen people jump "down" to Ford/Chevy or across the board to Audi/Mercedes time and time again simply because the payment is a little bit less. I think a lot of BMW's newer clients aren't necessarily concerned with brand loyalty, no matter how much they loved their previous car. Even the clients that are very loyal are sometimes forced to seek out a different vehicle because they're SO DAMN EXPENSIVE. If the payment doesn't work, it doesn't work. Somebody else mentioned less dealer support and I think that's playing a role too. I leased a brand new 340i back when they came out because it made 100% total sense. The warranty was great, the maintenance plan was wonderful (covered brakes!), and the support from the manufacturer to the dealership was there was well from an incentive standpoint. When I got my M3 things just weren't the same. I love BMW (have had 3 in my short time on this planet), but wouldn't be afraid to jump ship to a Z06 or a base 911. Value is value. Payment matters.

I understand where you're coming from but in the article he clearly compares BMW to Mercedes and if you were to search for competing model vehicles especially the AMG and the M cars the mercedes cars are always more expensive to lease and have horrible residual percentages...

[ThomasM3]

Originally Posted by M3GymNut

I understand where you're coming from but in the article he clearly compares BMW to Mercedes and if you were to search for competing model vehicles especially the AMG and the M cars the mercedes cars are always more expensive to lease and have horrible residual percentages...

I guess what I am really trying to say is that the models BMW "competes" with and the models their cars are actually cross shopped against are very different and there are several options a consumer has today aside from BMW that offer performance, value, and luxury and BMW raising their residuals isn't helping make a client's decision any easier.

[am3r1ka]

Translation: More 320i's