Ford's new electric crossover will officially be named 'Mustang Mach-E'

ptack · 11-18-2019, 10:01 AM

What's funny is that it seems that Ford has decided that any car it will make will henceforth be called a "Mustang".

Sedoy · 11-18-2019, 10:21 AM

Nice, I'm actually thinking about the same thing. Also I checked their "Ford Pass" charging network and it's not bad at all.

Quote:

Originally Posted by mkoesel

I went ahead and put down the $500 on the Mach E GT last night. I figure I have a year and half to decide if I actually want it.

Sedoy · 11-18-2019, 10:24 AM

Isn't BMW the same? Every car they make got some kind of M-badge on it

Quote:

Originally Posted by ptack

What's funny is that it seems that Ford has decided that any car it will make will henceforth be called a "Mustang".

Efthreeoh · 11-18-2019, 11:41 AM

Quote:

Originally Posted by Salty Dog

So I just watched one of the attached promotion videos above, and although it's not my cup of tea it looks ok, much better than the tesla in my opinion. I just don't get why they're calling it a mustang. That just makes no sense to me, it's a 4 door cross over which other than the headlights and taillights has nothing in common with a mustang.

THIS is the car Ford should call the "Probe"...

yousefnjr · 11-18-2019, 11:55 AM

Could be a compelling choice, depending how this leases vs others. Looks sweet to me.

allinon72 · 11-18-2019, 12:45 PM

The car looks decent enough on it's own, but to call it a Mustang seems like a desperate hail Mary to capitalize on the name. Nothing about it is Mustang besides the badge and tribar tail lights.

Its akin to calling a car an F150 just because of the sales figures. Extremely elementary and short sighted marketing strategy.

jimbobiggens · 11-18-2019, 01:07 PM

Seems to me the Edsel name would fit better.....

Z06Driver · 11-18-2019, 02:54 PM

I like it...I would consider adding a GT version to the stable

Humdizzle · 11-18-2019, 03:49 PM

^ New 2025 Ford GT.

And here I was thinking Toyota massacred the supra's name with the new car...

hellrotm · 11-18-2019, 04:26 PM

LOL at people getting their panties in a bunch about a name.

I’m almost 100% convinced a corvette suv is coming now after seeing this Ford launch. GM and Ford spinning off their biggest nameplates. Very smart to be honest.

SherM4n · 11-18-2019, 06:28 PM

Quote:

Originally Posted by hellrotm

LOL at people getting their panties in a bunch about a name.

Because the name is a mocker-E.

Red Bread · 11-18-2019, 08:02 PM

Oh no, they besmirched the vaunted Mustang name!

Oh, that's right, they've already done that.

[IMG]https://cdn.bringatrailer.com/wp-con...51-940x626.jpg[/IMG]

chassis · 11-18-2019, 08:07 PM

Ford CEO says electric Mustang will bring "instant profit"

https://www.bloomberg.com/news/video...t-profit-video

In another Bloomberg interview today, a statement was made during an interview with Joe Hinrichs, Ford president of automotive, that electric vehicles require 30% less labor than IC-engined vehicles.

Labor reduction will be an accelerant for automakers to convert to electric vehicles, far faster than regulatory pressure alone, in the areas of fuel economy and emissions.

Gamb1t · 11-18-2019, 10:48 PM

I haven't stepped into a Ford dealership in eons, but if it is run like any other domestic dealership, this car will see low sales. One of the main reasons why EVs (sans Tesla) aren't selling a whole lot is because the sales person does a terrible job at selling them. A salesperson will almost always revert to something that they are knowledgeable and comfortable to make the $ale than to risk it with something they have little grasp at.

That's why Tesla just went with a different sales model. Their staff are pretty much lot boys. Legacy car mfgs need to rethink how to sell cars especially to the millennials.

TheMidnightNarwhal · 11-19-2019, 08:01 AM

Quote:

Originally Posted by Gamb1t

I haven't stepped into a Ford dealership in eons, but if it is run like any other domestic dealership, this car will see low sales. One of the main reasons why EVs (sans Tesla) aren't selling a whole lot is because the sales person does a terrible job at selling them. A salesperson will almost always revert to something that they are knowledgeable and comfortable to make the $ale than to risk it with something they have little grasp at.

That's why Tesla just went with a different sales model. Their staff are pretty much lot boys. Legacy car mfgs need to rethink how to sell cars especially to the millennials.

I don't think today anyone cares about what the salesman has to say. You all do your research online. If you walk in a dealership without even knowing what car you want to look at you will get hosed.

mkoesel · 11-19-2019, 08:46 AM

Quote:

Originally Posted by TheMidnightNarwhal

I don't think today anyone cares about what the salesman has to say. You all do your research online. If you walk in a dealership without even knowing what car you want to look at you will get hosed.

True story.

At the same time, there is a certain appeal to placing an order online and having the car delivered to you without the need to interact directly with a sales person.

It remains to be seen whether traditional automakers will try to move more aggressively toward that model. Obviously they have to work with their established dealership networks, but they should still be able to allow customers to place the order and handle all of the financing online. In fact, I'm pretty certain that is already being done today in a limited fashion. A customer could probably even take delivery of a new vehicle at their home, although they'd likely have to pay for the transport from the dealership.

When reserving a Mach E online, part of the process is choosing a dealership. However, we won't know until closer to the launch date just how much more of the transaction can be completed online and how much interaction with the dealership will be necessary.

TheMidnightNarwhal · 11-19-2019, 08:51 AM

Quote:

Originally Posted by mkoesel

True story.

At the same time, there is a certain appeal to placing an order online and having the car delivered to you without the need to interact directly with a sales person.

Oh yeah for sure, that's even better.

I've never bought a new car yet (probably never will) but with all the builders online would be nice to just be able to build it like you want and select order. I think today sometimes you can't even have your car built like you want and sometimes they "force" you to get one already on the lot.

Tesla does that nicely.

Housekeeping · 11-19-2019, 09:41 PM

What a stupid name, there’s no reason for it to be associated with the mustang. Why not start something new and fresh?

Sedoy · 11-20-2019, 11:56 AM

Is there a reason to associate Lamborghini or Aston Martin (and probably Ferrari soon) with SUVs? Guess what, they did it. Not sure why everybody so concern with Mustang name like it's prohibited in Second Amendment...

Quote:

Originally Posted by Sy1616

What a stupid name, there’s no reason for it to be associated with the mustang. Why not start something new and fresh?

DieselDiner · 11-20-2019, 08:32 PM

Quote:

Originally Posted by ptack

What's funny is that it seems that Ford has decided that any car it will make will henceforth be called a "Mustang".

Perhaps you need to travel outside the U.S..

Germanauto · 11-23-2019, 10:23 PM

I just saw a commercial during the ASU vs. Oregon game showing a bunch of cool Mustangs. Guess what happened? A dorky EV CUV showed up.

Shameful.

Red Bread · 11-23-2019, 11:58 PM

Quote:

Originally Posted by Germanauto

I just saw a commercial during the ASU vs. Oregon game showing a bunch of cool Mustangs. Guess what happened? A dorky EV CUV showed up.

Shameful.

Cool story.
[IMG]https://da4dkroembtou.cloudfront.net...w-bmw-2-se.jpg[/IMG]

11-18-2019, 10:01 AM	#23
ptack Brigadier General 307 Rep 4,483 Posts Drives: 135i Join Date: May 2008 Location: NJ iTrader: (0) Garage List 2008 135i [6.50]	What's funny is that it seems that Ford has decided that any car it will make will henceforth be called a "Mustang". __________________ 135i, SGM, Coral, Sport Package, Auto, Premium Hifi, USB/ipod, Apex EC-7s, PPK Stage II
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11-18-2019, 11:55 AM	#27
yousefnjr salty cowboys fan 7132 Rep 3,766 Posts Drives: ‘06 Z4MR, ‘20 X7, ‘22 M4x Join Date: Dec 2012 Location: Bay Area, CA iTrader: (2)	Could be a compelling choice, depending how this leases vs others. Looks sweet to me.
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11-18-2019, 12:45 PM	#28
allinon72 Brigadier General 5063 Rep 3,849 Posts Drives: 20' M2C, 23' X1 Join Date: May 2017 Location: Indianapolis, IN iTrader: (3)	The car looks decent enough on it's own, but to call it a Mustang seems like a desperate hail Mary to capitalize on the name. Nothing about it is Mustang besides the badge and tribar tail lights. Its akin to calling a car an F150 just because of the sales figures. Extremely elementary and short sighted marketing strategy.
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11-18-2019, 01:07 PM	#29
jimbobiggens Lieutenant 837 Rep 440 Posts Drives: 2013 335i xDrive Join Date: Nov 2018 Location: jackson tn iTrader: (0) Garage List 2013 335i xDrive [0.00]	Seems to me the Edsel name would fit better..... __________________ I'm not completely useless, I can be used as a bad example.
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11-18-2019, 02:54 PM	#30
Z06Driver Private First Class 29 Rep 181 Posts Drives: AW E92, MG F32 440i Join Date: Jul 2008 Location: Toronto iTrader: (0)	I like it...I would consider adding a GT version to the stable
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11-18-2019, 03:49 PM	#31
Humdizzle Brigadier General 6389 Rep 3,848 Posts Drives: 991.2 GT3 Join Date: Oct 2016 Location: Missouri iTrader: (0)	^ New 2025 Ford GT. And here I was thinking Toyota massacred the supra's name with the new car... __________________ 2018 Porsche GT3 6MT Previous: Ferrari 458 \| R35 GTR \| F80 M3 \| F87 M2c \| E46 M3 \| E36 M3 \| Scion FRS
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11-18-2019, 04:26 PM	#32
hellrotm Banned 4078 Rep 6,924 Posts Drives: F80 Join Date: Jul 2007 Location: ...Location...Location iTrader: (0)	LOL at people getting their panties in a bunch about a name. I’m almost 100% convinced a corvette suv is coming now after seeing this Ford launch. GM and Ford spinning off their biggest nameplates. Very smart to be honest.
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11-18-2019, 08:02 PM	#34
Red Bread Major General 4354 Rep 9,136 Posts Drives: Smog machines Join Date: Oct 2008 Location: Austin, TX iTrader: (0)	Oh no, they besmirched the vaunted Mustang name! Oh, that's right, they've already done that. [IMG]https://cdn.bringatrailer.com/wp-con...51-940x626.jpg[/IMG]
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11-18-2019, 08:07 PM	#35
chassis Colonel 8286 Rep 2,496 Posts Drives: 9Y0 Cayenne S Join Date: Mar 2019 Location: Einbahnstraße iTrader: (0) Garage List 2020 Porsche Cayenne S [7.69]	Ford CEO says electric Mustang will bring "instant profit" https://www.bloomberg.com/news/video...t-profit-video In another Bloomberg interview today, a statement was made during an interview with Joe Hinrichs, Ford president of automotive, that electric vehicles require 30% less labor than IC-engined vehicles. Labor reduction will be an accelerant for automakers to convert to electric vehicles, far faster than regulatory pressure alone, in the areas of fuel economy and emissions.
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11-18-2019, 10:48 PM	#36
Gamb1t Major 600 Rep 1,343 Posts Drives: 330i,X1,Z4,Solstice GXP, RX-8 Join Date: Aug 2015 Location: Canukistan iTrader: (0)	I haven't stepped into a Ford dealership in eons, but if it is run like any other domestic dealership, this car will see low sales. One of the main reasons why EVs (sans Tesla) aren't selling a whole lot is because the sales person does a terrible job at selling them. A salesperson will almost always revert to something that they are knowledgeable and comfortable to make the $ale than to risk it with something they have little grasp at. That's why Tesla just went with a different sales model. Their staff are pretty much lot boys. Legacy car mfgs need to rethink how to sell cars especially to the millennials.
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11-19-2019, 09:41 PM	#40
Housekeeping Lieutenant 602 Rep 458 Posts Drives: 2013 BMW M5 Join Date: Mar 2016 Location: Earth iTrader: (0)	What a stupid name, there’s no reason for it to be associated with the mustang. Why not start something new and fresh?
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11-23-2019, 10:23 PM	#43
Germanauto Major General 9355 Rep 6,141 Posts Drives: Alfa Romeo Giulia, Rosso Join Date: Jul 2016 Location: LA iTrader: (0)	I just saw a commercial during the ASU vs. Oregon game showing a bunch of cool Mustangs. Guess what happened? A dorky EV CUV showed up. Shameful. __________________ Former -2008 E90 328 black/brown -2012 Lexus IS250 black/black
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