Billboard Wars Update? Ya.. I've got one

yomama69 · 04-17-2009, 03:50 PM

Quote:

Originally Posted by boostin4fun

If checkmate was so bad than how come we are still talking about it? Its been days and its still a buzz everywhere. BMW did a great job with the checkmate add and they deserve props for that. If someone says they should be fired or whatever sorry you have no idea what your talking about.

They didn't even use a comparable car in the add. Audi uses an A4 and BMW comes back with an e92 M3. It's really not the same target. Sure, "Checkmate" is clever, but you have to look at the entire add as a whole.

mike-y · 04-17-2009, 03:58 PM

*waits for audi to throw up a billboard of an R8 V10*

SV Concepts · 04-17-2009, 04:14 PM

Audi got spanked. BMW is not only the superior car but the superior marketer. They should accept it and go back to what they do best.... Competing with AMG for second place in the sporty luxury sedan market.

SV Concepts · 04-17-2009, 04:15 PM

Quote:

Originally Posted by yomama69

They didn't even use a comparable car in the add. Audi uses an A4 and BMW comes back with an e92 M3. It's really not the same target. Sure, "Checkmate" is clever, but you have to look at the entire add as a whole.

Have you driven an A4? I'd rather a 335i E90
Have you driven an A5? Sure it's pretty but I'd rather a 335 E92

Audi's cars lack the passion and character that a BMW has.

E90OR · 04-17-2009, 04:16 PM

Definitely PS'd, the shadows are all wrong.

http://jalopnik.com/5213704/bmw-vs-a...yline=true&s=x

Hedges · 04-17-2009, 04:18 PM

Nah Mentioning anything about chess just confirms defeat from Audi!

slowpoke · 04-17-2009, 04:20 PM

PS'd. If you look closely, the period overlaps the car.

BK · 04-17-2009, 04:22 PM

http://www.facebook.com/pages/Audi-USA-News/78006150114

Lots of suggestions for responses from Audi fans here, just like the PS-ed one from this thread.

slowpoke · 04-17-2009, 04:23 PM

Quote:

Originally Posted by yomama69

They didn't even use a comparable car in the add. Audi uses an A4 and BMW comes back with an e92 M3. It's really not the same target. Sure, "Checkmate" is clever, but you have to look at the entire add as a whole.

Yea but to the average person, they're not going to know the difference between a M3 or a M6 or a 328i or w/e. Sure, enthusiasts will know right away but the vast majority of the people will just see a clever billboard sign

yomama69 · 04-17-2009, 04:23 PM

ianthegreat · 04-17-2009, 04:33 PM

Quote:

Originally Posted by JIM E92

What if you did not see the other billboard? I'm sure 90% of the people that pass by these signs never notice the correlation. The camera angle and the powerful zoom lens the photo was taken with make it seem like the billboards are next to each other when in fact they are separated by some distance. Now the Audi billboard makes no sense to most people. Most are probably asking WTF? Nice sign pollution from both parties.

sign pollution? srsly?

exo-ak-dk · 04-17-2009, 04:37 PM

Quote:

Originally Posted by alejotrujillo

BMW, "The Ultimate Driving Machine... when it works"

lets not start talking about you merc,,,,,

babino · 04-17-2009, 04:38 PM

Lemans?... Fail

Followed by Audi's F1 car... oh, wait.

boostin4fun · 04-17-2009, 05:08 PM

Quote:

Originally Posted by yomama69

They didn't even use a comparable car in the add. Audi uses an A4 and BMW comes back with an e92 M3. It's really not the same target. Sure, "Checkmate" is clever, but you have to look at the entire add as a whole.

No shit you have to look at it as a whole. I'm sorry your marketing skills are horrid.

Bottom line look at the buzz it has created? Seeing that is seeing the ad as a whole not just the car used.

Richbot · 04-17-2009, 05:38 PM

Well, the fact is BMW doesn't make anything that can come anywhere near an R8 5.2 in any measure of performance...so...yeah. The O'RLY owl R8 billboard would be a good idea.

wakeboarder109 · 04-17-2009, 05:41 PM

Quote:

Originally Posted by DineshD

I thought "Checkmate" was quite clever.

The checkmate comment was clever as shit imo. I hope BMW owns them.

wakeboarder109 · 04-17-2009, 05:44 PM

Quote:

Originally Posted by boostin4fun

No shit you have to look at it as a whole. I'm sorry your marketing skills are horrid.

Bottom line look at the buzz it has created? Seeing that is seeing the ad as a whole not just the car used.

, my marketing class seemed to appreciate it

Tag · 04-17-2009, 06:00 PM

This whole billboard thing is mental.

BTW, the R8 is based on a detuned Gallardo engine and also uses its tranny. It's not really 100% an Audi now is it?

yowhuddupb · 04-17-2009, 06:36 PM

these billboard wars are hilarious! i seen them on Honda forums too!!!

Expired · 04-17-2009, 07:23 PM

Not reading passed the first post. -___-
Shopped..

92tripleblack · 04-17-2009, 07:34 PM

My Favorite adds.

jaserion · 04-17-2009, 07:37 PM

it's ps'ed. there are like 15 others.

http://jalopnik.com/5213704/bmw-vs-a...d-cold-war-hot

04-17-2009, 03:58 PM	#24
mike-y just another bmw douche bag 196 Rep 3,640 Posts Drives: 1.9L of fury Join Date: Nov 2008 Location: Los Angeles, CA iTrader: (4)	waits for audi to throw up a billboard of an R8 V10
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04-17-2009, 04:14 PM	#25
SV Concepts 393 Rep 5,835 Posts Drives: Vorsteiner E60 M5 Join Date: Mar 2006 Location: 1460 White Oaks Rd. Suite F. Campbell, CA 95008 iTrader: (10)	Audi got spanked. BMW is not only the superior car but the superior marketer. They should accept it and go back to what they do best.... Competing with AMG for second place in the sporty luxury sedan market.
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04-17-2009, 04:16 PM	#27
E90OR Private 7 Rep 86 Posts Drives: bmw Join Date: Mar 2009 Location: or iTrader: (4)	Definitely PS'd, the shadows are all wrong. http://jalopnik.com/5213704/bmw-vs-a...yline=true&s=x
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04-17-2009, 04:18 PM	#28
Hedges Major General 122 Rep 5,176 Posts Drives: 12 C63 AMG Join Date: Jul 2008 Location: Toronto iTrader: (8)	Nah Mentioning anything about chess just confirms defeat from Audi!
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04-17-2009, 04:20 PM	#29
slowpoke Second Lieutenant 10 Rep 208 Posts Drives: BMW Join Date: Mar 2009 Location: Los Angeles, CA iTrader: (0)	PS'd. If you look closely, the period overlaps the car.
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04-17-2009, 04:22 PM	#30
BK Smiling politely 179 Rep 7,931 Posts Drives: 330i Join Date: Feb 2006 Location: Washington DC iTrader: (0) Garage List 2006 330i [9.00]	http://www.facebook.com/pages/Audi-USA-News/78006150114 Lots of suggestions for responses from Audi fans here, just like the PS-ed one from this thread. __________________ E90 330i Black Sapphire 6MT \| 991.1 C4 Platinum Silver 7MT
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04-17-2009, 04:23 PM	#32
yomama69 Banned 64 Rep 688 Posts Drives: 2007 E90 335i Join Date: Jan 2009 Location: Austin, Texas iTrader: (0)
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04-17-2009, 04:38 PM	#35
babino Lieutenant 31 Rep 573 Posts Drives: 2021 G80 M3 Comp Join Date: May 2006 Location: UT iTrader: (1) Garage List 2021 BMW G80 M3 Comp [0.00]	Lemans?... Fail Followed by Audi's F1 car... oh, wait.
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04-17-2009, 05:38 PM	#37
Richbot Major General 2771 Rep 5,483 Posts Drives: Jerez Black E90 Join Date: Sep 2007 Location: STL iTrader: (5)	Well, the fact is BMW doesn't make anything that can come anywhere near an R8 5.2 in any measure of performance...so...yeah. The O'RLY owl R8 billboard would be a good idea. __________________
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04-17-2009, 06:00 PM	#40
Tag this is the way 20305 Rep 9,008 Posts Drives: N-1 starfighter Join Date: Jan 2007 Location: Chicago iTrader: (3)	This whole billboard thing is mental. BTW, the R8 is based on a detuned Gallardo engine and also uses its tranny. It's not really 100% an Audi now is it?
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04-17-2009, 06:36 PM	#41
yowhuddupb Stuntin'. 25 Rep 583 Posts Drives: //Mtrey/K7 GIX600 Join Date: Sep 2008 Location: LA/Santa Monica iTrader: (4) Garage List 1998 Prelude [0.00] 2008 335i [0.00]	these billboard wars are hilarious! i seen them on Honda forums too!!!
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04-17-2009, 07:23 PM	#42
Expired Fanatic 103 Rep 175 Posts Drives: N/A Join Date: Sep 2007 Location: Houston, Tx iTrader: (0)	Not reading passed the first post. -___- Shopped.. __________________ People only know what you tell them. ►Only in ROFL Copter.◄
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04-17-2009, 07:34 PM	#43
92tripleblack Lieutenant 20 Rep 500 Posts Drives: e93 AW Saddle, Spt, Prem Join Date: May 2008 Location: Windermere, FL (Mickey) iTrader: (0)	My Favorite adds. Attached Images __________________ 2008 E93 SC Deliv. 6/08, AW/Saddle, Sport, Prem, 6MT, CA, Ipod, Passthru, JB3 1.22, 19" Linea Corse Lemans, Mich PS2, V1, Laser Interceptor, Garmin 260W. Soon: Aerokit, Tint 08 C300 White/Black, AMG Wheels, Sport, Prem 1, Pan Roof, Ipod, Auto (Hers) 05 Armada LE 4x4
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04-17-2009, 07:37 PM	#44
jaserion Captain 125 Rep 973 Posts Drives: BMW Onsh'mo... Join Date: Nov 2007 Location: New York iTrader: (0)	it's ps'ed. there are like 15 others. http://jalopnik.com/5213704/bmw-vs-a...d-cold-war-hot __________________ 2015 F31 Sport Wagon 2014 Tesla Model S 2011 E93 M3 - Gone 2008 E92 M3 - Gone 2006 E90 325i - Gone
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