BMW
X1 / X2
forum
BMW Garage BMW Meets Register Today's Posts
BIMMERPOST Universal Forums General BMW News and Cars Discussion Jump For Joy (Part 2) -- knock on Audi

Post Reply
 
Thread Tools Search this Thread
      10-06-2009, 01:52 AM   #23
Presidio335xi
Lieutenant
22
Rep
414
Posts

Drives: 335xi coupe
Join Date: Oct 2007
Location: San Francisco

iTrader: (0)

Quote:
Originally Posted by r53s65e90 View Post
Here is the reason BMW are taking swipes at Audi specifically: http://www.kfz-auskunft.de/kfz/zulas...en_2009_1.html

Audi is on the rise after the introduction of the new A4.

IMO this version of the commercial is pretty lame. What is the point? Drive an audi, crush your balls?
i'm not a scientist but pretty sure that includes A4s and S4s against just 3 series.
__________________
2017 F82
Appreciate 0
      10-06-2009, 03:22 AM   #24
logpak23
Enlisted Member
1
Rep
37
Posts

Drives: 2008 BMW M5
Join Date: Apr 2008
Location: Virginia

iTrader: (0)

Quote:
Originally Posted by Presidio335xi View Post
i'm not a scientist but pretty sure that includes A4s and S4s against just 3 series.
your right but a 3er includes all the 3 series 328i, 335i, coupe sedan you get the idea
Appreciate 0
      10-06-2009, 03:34 AM   #25
keanu1
tiamat
keanu1's Avatar
Romania
405
Rep
1,478
Posts

Drives: 525 d
Join Date: Aug 2007
Location: romania

iTrader: (0)

Quote:
Originally Posted by r53s65e90 View Post
Here is the reason BMW are taking swipes at Audi specifically: http://www.kfz-auskunft.de/kfz/zulas...en_2009_1.html

Audi is on the rise after the introduction of the new A4.

IMO this version of the commercial is pretty lame. What is the point? Drive an audi, crush your balls?
you dont take the images as they are!! You have to understand the ideea!! Bmw always was, is and will be fun and audi dull!! Not every audi but..
Actually i drove a nea a4 with 2.0 d , 140 hp and it was bad in my opinion!! it looks pretty, it drives ok but in comparinng with bmw is behind in terms of driving pleasure, fun and good mood!!
Appreciate 0
      10-06-2009, 03:43 AM   #26
Deda
Major General
Deda's Avatar
Croatia
572
Rep
7,033
Posts

Drives: BMW M5 comp
Join Date: Apr 2008
Location: Croatia

iTrader: (0)

ha ha..even better.
Appreciate 0
      10-06-2009, 04:58 AM   #27
southlight
Moderator / European Editor
southlight's Avatar
1590
Rep
6,752
Posts

Drives: X3M
Join Date: Apr 2006
Location: Germany

iTrader: (0)

Quote:
Originally Posted by r53s65e90 View Post
Here is the reason BMW are taking swipes at Audi specifically: http://www.kfz-auskunft.de/kfz/zulas...en_2009_1.html

Audi is on the rise after the introduction of the new A4.

IMO this version of the commercial is pretty lame. What is the point? Drive an audi, crush your balls?
Have a look at the second quarter: http://www.kfz-auskunft.de/kfz/zulas...en_2009_2.html

It's getting better.


Best regards,
south
__________________
Those forums...WHY NOT?


JOIN THE 6MT CLUB GROUP
Appreciate 0
      10-06-2009, 05:11 AM   #28
Mu Mu
First Lieutenant
Mu Mu's Avatar
South Africa
7
Rep
353
Posts

Drives: BMW 330i
Join Date: Oct 2008
Location: Johannesburg

iTrader: (0)

Quote:
Originally Posted by keanu1 View Post
you dont take the images as they are!! You have to understand the ideea!! Bmw always was, is and will be fun and audi dull!! Not every audi but..
Actually i drove a nea a4 with 2.0 d , 140 hp and it was bad in my opinion!! it looks pretty, it drives ok but in comparinng with bmw is behind in terms of driving pleasure, fun and good mood!!
Lol Keanu1...no need to justify advertising...Some people are not gifted in creativity. Competitive advertising is allowed, and if people don't like it then tuff cookies. Its the name of the game for multinationals and it has been for decades.
Appreciate 0
      10-06-2009, 06:56 AM   #29
KWY91
Major
KWY91's Avatar
Singapore
40
Rep
1,295
Posts

Drives: 2015 BMW M3 (on order), 458
Join Date: Sep 2008
Location: Exeter, Devon

iTrader: (3)

Me likey! Although I'm on the verge of getting an Audi Q5 for the family
__________________
Wanna know my mods for my 335i? It's here! http://www.e90post.com/forums/showth...ght=blue+water

Lamborghini's Mica Orange E93 M3
Akrapovic Exhaust //Challenge Rear CF diffuser//ESS VT-575 Supercharger
Appreciate 0
      10-06-2009, 07:29 AM   #30
bmwturkiye.net
Private
Turkey
6
Rep
90
Posts

Drives: Audi A5
Join Date: Oct 2008
Location: Istanbul / Turkey

iTrader: (1)

Pretty lame. That ad says nothing.

It might be true that Audi is dull and BMW is fun, but that ad is simply uncreative.
__________________
Appreciate 0
      10-06-2009, 08:40 AM   #31
Hasek9339
Lieutenant
Hasek9339's Avatar
48
Rep
569
Posts

Drives: 2009 328i Montego Blue
Join Date: Nov 2008
Location: Buffalo NY

iTrader: (2)

OMG That just made my morning !!!
Appreciate 0
      10-06-2009, 12:20 PM   #32
meruyailir
Lieutenant
meruyailir's Avatar
Indonesia
42
Rep
470
Posts

Drives: E90 325, E70 X5 3.0
Join Date: Nov 2005
Location: Indonesia

iTrader: (0)

Audi is rising. That's the fact.
__________________
2008 E70 X5 3.0 Alpine White
2005 E90 325 Black Sapphire
Appreciate 0
      10-06-2009, 12:32 PM   #33
ilidon
Major
ilidon's Avatar
United_States
60
Rep
1,036
Posts

Drives: F13 M6
Join Date: Dec 2008
Location: L.I., NY

iTrader: (10)

Garage List
2009 335i  [7.00]
haha! it's still funny.
__________________
F13 ///M6 SMB/SO
E92 ///M3 AW/FR- Sold
E92 335i MB/BLK- Sold

[IMG]http://www.bimmerpost.com/forums/attachment.php?attachmentid=133578
Appreciate 0
      10-06-2009, 12:52 PM   #34
r53s65e90
8300
r53s65e90's Avatar
United_States
19
Rep
573
Posts

Drives: r53 s65e90
Join Date: Mar 2009
Location: San Jose, CA

iTrader: (0)

Quote:
Originally Posted by southlight View Post
Have a look at the second quarter: http://www.kfz-auskunft.de/kfz/zulas...en_2009_2.html

It's getting better.


Best regards,
south
Thanks for the link

After looking at the earlier quarters it seems to me that new car registrations fluctuate based on incentives and model change events. It would be interesting to find out if the KFZ has free information over longer time periods. They have some nice reports but you have to pay. I am sure when the new 3 series comes out the rank will reverse until the new A4 comes out and so on...

Why don't they take stabs at Mercedes? Any .de perspective on this? Perhaps they believe that all the taxis in europe are doing them a good enough service.

(I still don't like the ad )
Appreciate 0
      10-06-2009, 01:07 PM   #35
matt_435xi
Colonel
matt_435xi's Avatar
United_States
247
Rep
2,377
Posts

Drives: Perfomance Model 3
Join Date: Jan 2007
Location: Denver, CO

iTrader: (5)

Garage List
guuuuuayyyyyyyyyyyyyy BMW ad. usually there ads are creative, clean, refined and fun. that one was just stupid, i want my 2 minutes back!

not sure if BMW drivers are more athletic, we have bigger windows/sunroofs/etc, or Audi needs to increase there window size. dumb, stupid, ad.
__________________
'18 Tesla Perfomance Model 3 White on White Performance Upgrade Pkg & EAP

*RETIRED* 2015 435xi GC [f36] | 2012 335i [f30] | 2009 z4 35i [e89] | 2007 335i coupe [e92] | 2001 325Ci [e46] *RETIRED*
Appreciate 0
      10-06-2009, 01:46 PM   #36
JoeyBananaz18
Brigadier General
JoeyBananaz18's Avatar
401
Rep
4,084
Posts

Drives: metrocard
Join Date: May 2009
Location: Whitestone, NY

iTrader: (3)

i thought the original ad was retarded. this justifies it. lol its great. best bmw ads ever are still the BMW films.
__________________
7/18/09- I pick up my baby- 2009 E92 335i Xdrive, Space Gray over Coral Red. Premium Pkg, Cold Weather Pkg, M-Sport Pkg, 193Ms, Gloss Black grills, Custom Gloss Black Mirrors, Performance shift and E-brake boot, M3 spoiler, Euro fog switch, gloss black interior tim, Coco-Mats (red/black), H&R coilovers, 19'' Alufelgen SF-71s......
Appreciate 0
      10-06-2009, 01:46 PM   #37
warzilla
Lieutenant
warzilla's Avatar
150
Rep
598
Posts

Drives: E46 M3, f31 330, f31 328d
Join Date: Feb 2008
Location: NYC

iTrader: (-1)

So this is the second part of the 'Jump for joy' ad that was shown earlier:

http://www.e90post.com/forums/showthread.php?t=306623

Some observations:

1. Part 2 now clearly explains a context on what was going on with Part 1. BTW wasn't a big fan of Part 1 when I saw it. My post is no. 68 from the "jump for Joy" part 1 post:

http://www.e90post.com/forums/showth...=306623&page=4

2. It seems that BMW is clearly pointing out a rival in Audi and Audi drivers.

3. BMW marketing clearly committed a big no-no in advertising: If you are the market leader, don't acknowledge the also-rans. For instance Apple does so well because it can tackle the big "Goliath" of its space (Microsoft) and everytime Microsoft acknowledges Apple, Apple wins. BTW Apple now has 12% of the PC sales, up from 6% from a few years back. Think of Budget and Avis, who says "we will try harder? (answer: the company in second place - Avis.)

So coming back to BMW, they are the US market leader in luxury cars sales. Audi is way behind. Lexus is no. 2 in the US and may catch BMW this year. Even compared to its German rivals, BMW makes a particular type of car: rear-wheel drive (or x-drive, which is rear focused), tight handling/steering, great chassis, communicative to drive cars.

Audi's main focus and selling point over the years has been Quattro and award-winning interiors and design. The driving feel of Audi's are totally different from BMW cars. Yes, now Audi is making cars that are more rear-drive biased and sportier, even with the Quattro (ie S5, RS4, R8), but the majority of its cars are in my opinion, are common driving cars. I can't say about the current A4/S4 model, since I haven't drove them, but I come from a previous history of driving/owning many Audi's. And I prefer the BMW drive compared to the Audi drive. (My only caveat is I would own the R8 with the v10 if it was the only car I could have. That car is awesome!)

So to make a commerical that basically makes fun of Audi drivers, for a cheap laugh is beyond me.

4. What I would like BMW to focus on is the driving experience of a BMW and not worry about Audi. Or not go the road of IKEA or Saturn and try to get 'goosey-goosey' and 'feel-good' with me.

Trust me, I get joy from my BMW, but thats when I see a nice winding road, no traffic and I put my foot on the throttle. Put that in a commerical. Heck, show an Audi left in the dust for all I care, but lets get away from the jumping in windows/sunroof nonsense.
__________________

2006 M3 ZHP in IB (Crashed) | 2005 M3 ZHP in IB (Sold)
2004 M3 in IR - Current
2018 330ix Wagon - Current
2017 328d Wagon - Current
Appreciate 0
      10-06-2009, 01:47 PM   #38
warzilla
Lieutenant
warzilla's Avatar
150
Rep
598
Posts

Drives: E46 M3, f31 330, f31 328d
Join Date: Feb 2008
Location: NYC

iTrader: (-1)

Quote:
Originally Posted by JoeyBananaz18 View Post
i thought the original ad was retarded. this justifies it. lol its great. best bmw ads ever are still the BMW films.
+1

LOVE the BMW films!!!!
__________________

2006 M3 ZHP in IB (Crashed) | 2005 M3 ZHP in IB (Sold)
2004 M3 in IR - Current
2018 330ix Wagon - Current
2017 328d Wagon - Current
Appreciate 0
      10-06-2009, 04:14 PM   #39
quicksilver335i
Private
9
Rep
87
Posts

Drives: silver 335i
Join Date: Oct 2008
Location: atlanta

iTrader: (0)

hahahahah nice find
__________________
i am a grocery getter !
Appreciate 0
      10-06-2009, 09:19 PM   #40
Scorpion
Major
No_Country
167
Rep
1,210
Posts

Drives: Nothing
Join Date: Aug 2008
Location: Nowhere

iTrader: (0)

Hahah that's good.
Appreciate 0
      10-06-2009, 10:59 PM   #41
josephr25
Major
United_States
72
Rep
1,456
Posts

Drives: 2008 E92 335i
Join Date: Aug 2008
Location: Irvine, CA

iTrader: (2)

Garage List
What a dumb advertisement. I don't see how anybody would prefer a BMW over Audi or vice versa w/ this commercial.
__________________
"Yeah; well, my interior is better."
Appreciate 0
      10-07-2009, 10:12 AM   #42
SpacE82
Major
SpacE82's Avatar
United_States
120
Rep
1,311
Posts

Drives: 2009 M-Sport 135i
Join Date: Mar 2009
Location: Chicago

iTrader: (0)

Garage List
2009 BMW 135i  [8.50]
Quote:
Originally Posted by matt_335Ci View Post
guuuuuayyyyyyyyyyyyyy BMW ad. usually there ads are creative, clean, refined and fun. that one was just stupid, i want my 2 minutes back!

not sure if BMW drivers are more athletic, we have bigger windows/sunroofs/etc, or Audi needs to increase there window size. dumb, stupid, ad.
I was thinking the same thing...when I first saw it, I was like are they trying to point out that the Audi has frames around the window? Haha, bmw is usually much more clever so I will let this one slide because I've liked all the other bmw ads...
Appreciate 0
      10-07-2009, 01:04 PM   #43
m3_love
Lieutenant Colonel
m3_love's Avatar
Taiwan
334
Rep
1,986
Posts

Drives: 991 C2S
Join Date: Feb 2008
Location: Texas

iTrader: (8)

this cracked me up, nice
__________________
Gone but never forgotten:
e92 M3 l 6MT - OEM++
e46 M3 l 6MT - OEM+
e90 M3 l 6MT - OEM++
e92 335i l Auto - the list is too long...
Appreciate 0
      10-07-2009, 02:48 PM   #44
Eazy-e
Dope-like a pound or a key
Eazy-e's Avatar
14
Rep
238
Posts

Drives: 09 e82 135i
Join Date: Mar 2008
Location: Diego of the San

iTrader: (0)

Quote:
Originally Posted by warzilla View Post

For instance Apple does so well because it can tackle the big "Goliath" of its space (Microsoft) and everytime Microsoft acknowledges Apple, Apple wins. BTW Apple now has 12% of the PC sales, up from 6% from a few years back.
Microsoft does not sell computers. Macintosh sells computers. Microsoft sells software.
Appreciate 0
Post Reply

Bookmarks


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off



All times are GMT -5. The time now is 07:14 PM.




u11
Powered by vBulletin® Version 3.8.11
Copyright ©2000 - 2024, vBulletin Solutions Inc.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST