Bang & Olufsen Announces Partnership With BMW

Romo · 09-21-2010, 06:03 AM

Quote:

Originally Posted by chris719

Too bad it's not a real speaker company like Dynaudio, B&W, etc. B&O is like an upscale Bose, more marketing than substance.

+1

I realy do not understand this B&O hype thing...............it is nowhere near high end what so ever...................

It is however a product with strong marketing, but no mindblowing testresults.
German magazines like Stereo and Steroplay can not show good testresults that aren`t even close to what realy hig end products have to offer these days...............

B&O is realy form over function, not form follows function..........it is , indeed, a life style product............

bavarian19 · 09-21-2010, 06:53 AM

Mu Mu · 09-21-2010, 10:12 AM

Quote:

Originally Posted by Romo

+1

.it is , indeed, a life style product............

So is owning a BMW. Its a luxury, not a necessity!

Ash83 · 09-21-2010, 10:53 AM

This will be a $3000 package...

Ackrite · 09-21-2010, 11:18 AM

Quote:

Originally Posted by Ash83

This will be a $3000 package...

Oh easy! I've seen factory integrated B&O options that push $10K (the Audi S8 B&O option I believe...)

MikePT · 09-21-2010, 11:24 AM

I am not fond of B&O too...
Never liked the sound of their IcePower class D amplifiers, nor of their products.

I am still waiting for my new S3 with the Individual sound system made by Dirac, so I can't speak for sure, but I'd bet it was far better partnership. Judging from what I've read, this is supposed to be one of the best sound systems available from a car maker. Don't know why they turned to B&O... can only imagine B&O is better known than Dirac...

bdardashti · 09-21-2010, 11:24 AM

Quote:

Originally Posted by Ash83

This will be a $3000 package...

True. I just hope if they make it into the lower cars, they don't do what Audi did and force you to get the highest end car, and then add few thousand dollars for the system.

dillon733 · 09-21-2010, 12:06 PM

Quote:

Originally Posted by Ash83

This will be a $3000 package...

probably even more...
but this is still sick!!!
i cant wait!!

katsudon · 09-21-2010, 02:44 PM

finally! audi already partnered with B&O but bmw was still with Bose. should've been the other way around!

JL330i_UT · 09-21-2010, 03:43 PM

Quote:

Originally Posted by katsudon

finally! audi already partnered with B&O but bmw was still with Bose. should've been the other way around!

I dont ever recall BMW using Bose... I think it was mostly Harman/Kardon

warmtoes · 09-21-2010, 03:47 PM

Quote:

Originally Posted by Ackrite

Oh easy! I've seen factory integrated B&O options that push $10K (the Audi S8 B&O option I believe...)

It might be expensive to start but the same type of B&O system the S8 has is in the S5 and S4 and it is only $1800 or so.

I'm sure when it hits the 3 series it'll be that same $2k range.

datbimmerdoe · 09-21-2010, 06:13 PM

this is great news!

DASHOCKER · 09-21-2010, 06:27 PM

Fantastic! This system sounds insane inside of the Audi a8..

jmsent · 09-21-2010, 07:03 PM

A lot of misleading posts about B&O. Yes, they are oriented towards high design products, and they place that aspect high on the list. And, while I think you can get better sound for less, nobody does design and system control better. To say they have no technology is ridiculous. They hold numerous patents on loudspeaker design, digital amplification and signal processing (Ice Power), and have years of experience building active loudspeakers which is what is almost universally used in high end auto applications. The Beolab 5 speaker is highly regarded, even among many audiophiles. Their facilities in Struer, DK have one of most sophisticated loudspeaker design facilities in Europe. They have worked on many basic research projects along with companies like KEF and have published many papers in the AES. Their acoustic lens waveguide is perfect for car applications, giving very wide dispersion of high frequencies. I think in many ways, they're a perfect match for BMW.

mm347 · 09-21-2010, 08:23 PM

At last! Looking forward to a demo and hoping they can offer something as magnificent as in current Audi Q7 (i.e. 32 channel audio ->http://www.europeancarweb.com/firstl...tem/index.html)

mcman · 09-21-2010, 08:37 PM

I just don't like the fact that BMW will have the same audio equipment as Audi and Mercedes... they should have gone with someone else.

jmsent · 09-21-2010, 09:40 PM

Quote:

Originally Posted by maxnix

You need to go visit one of their stores the next time you are in the big city.

Have only been around 40 years or so.

Actually, since 1925.

SR71M3 · 09-21-2010, 09:55 PM

Quote:

Originally Posted by jh valley

this is music to my ears

+1

NFS13 · 09-21-2010, 11:24 PM

Quote:

Originally Posted by chris719

Too bad it's not a real speaker company like Dynaudio, B&W, etc. B&O is like an upscale Bose, more marketing than substance.

I agree, but the B&O sounds much better than the current BMW offerings. I would hate to think how much those upgraded sound packages might cost if they did use higher end companies!

NFS13 · 09-22-2010, 12:11 AM

Quote:

Originally Posted by Romo

+1

I realy do not understand this B&O hype thing...............it is nowhere near high end what so ever...................

It is however a product with strong marketing, but no mindblowing testresults.
German magazines like Stereo and Steroplay can not show good testresults that aren`t even close to what realy hig end products have to offer these days...............

B&O is realy form over function, not form follows function..........it is , indeed, a life style product............

You just don't like the Danes!

sparoz · 09-22-2010, 12:15 AM

Well, I guess it would be better than H/K, but I would be more excited if it was B&W (may be too close to BMW) or Dynaudio. My be a bit of wishful thinking, but a partnership with Meridian would have been perfect.

mcman · 09-22-2010, 01:22 AM

Quote:

Originally Posted by sparoz

My be a bit of wishful thinking, but a partnership with Meridian would have been perfect.

exactly!

09-21-2010, 06:53 AM	#24
bavarian19 General 553 Rep 18,849 Posts Drives: Car Join Date: Mar 2005 Location: VA iTrader: (23)
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09-21-2010, 10:53 AM	#26
Ash83 Major 47 Rep 1,177 Posts Drives: 135i & RS5 (SOLD)/ 18 CTS-V Join Date: Jan 2010 Location: Miami, FL iTrader: (1)	This will be a $3000 package... __________________ Alpine White, Coral RED , Glacier Silver Aluminum trim, M sport, 6MT, NAV, HiFi, USB-iPod, Bluetooth Performance: JB4\|BMW PE\|DP Cosmetics: BMW Sport Pedals\|Black Kidney Grill
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09-21-2010, 11:24 AM	#28
MikePT Enlisted Member 2 Rep 47 Posts Drives: BMW 335d e92 Join Date: Aug 2010 Location: Lisbon iTrader: (0)	I am not fond of B&O too... Never liked the sound of their IcePower class D amplifiers, nor of their products. I am still waiting for my new S3 with the Individual sound system made by Dirac, so I can't speak for sure, but I'd bet it was far better partnership. Judging from what I've read, this is supposed to be one of the best sound systems available from a car maker. Don't know why they turned to B&O... can only imagine B&O is better known than Dirac...
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09-21-2010, 02:44 PM	#31
katsudon Private 1 Rep 67 Posts Drives: '08 328i JB Join Date: Jan 2010 Location: Los Angeles, CA iTrader: (0)	finally! audi already partnered with B&O but bmw was still with Bose. should've been the other way around!
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09-21-2010, 06:13 PM	#34
datbimmerdoe Lieutenant General 1303 Rep 17,493 Posts Drives: like I'M BOUT THAT LIFE Join Date: Jul 2008 Location: PARADISE aka CANES COUNTRY iTrader: (0)	this is great news! __________________ #datbimmerdoe #thatbimmertho FOLLOW @datbimmerdoe on INSTAGRAM
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09-21-2010, 06:27 PM	#35
DASHOCKER The power of V! 103 Rep 1,971 Posts Drives: 2007 335i coupe steptronic Join Date: Aug 2007 Location: NYC iTrader: (0) Garage List 1998 Lexus Gs400 [0.00] 2010 ebony & ivory [0.00] 2006 BMW X3 [0.00] 2009 pics [0.00] 2009 e92 335 xdrive [0.00]	Fantastic! This system sounds insane inside of the Audi a8.. __________________ 2007 335 coupe Alpine white, steptronic, sportpack, etc. (gone) 2006 X3 3.0 steptronic Titanium Silver, 2009 E92 335xdrive, next.... Caddy CTS_V! 13 Lincoln MKZ? hmmm.
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09-21-2010, 07:03 PM	#36
jmsent First Lieutenant 12 Rep 301 Posts Drives: VW GTI Join Date: Jun 2006 Location: Chicago iTrader: (0)	A lot of misleading posts about B&O. Yes, they are oriented towards high design products, and they place that aspect high on the list. And, while I think you can get better sound for less, nobody does design and system control better. To say they have no technology is ridiculous. They hold numerous patents on loudspeaker design, digital amplification and signal processing (Ice Power), and have years of experience building active loudspeakers which is what is almost universally used in high end auto applications. The Beolab 5 speaker is highly regarded, even among many audiophiles. Their facilities in Struer, DK have one of most sophisticated loudspeaker design facilities in Europe. They have worked on many basic research projects along with companies like KEF and have published many papers in the AES. Their acoustic lens waveguide is perfect for car applications, giving very wide dispersion of high frequencies. I think in many ways, they're a perfect match for BMW.
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09-21-2010, 08:23 PM	#37
mm347 Private 2 Rep 86 Posts Drives: 335i Join Date: Aug 2010 Location: Phila, PA iTrader: (2)	At last! Looking forward to a demo and hoping they can offer something as magnificent as in current Audi Q7 (i.e. 32 channel audio ->http://www.europeancarweb.com/firstl...tem/index.html)
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09-21-2010, 08:37 PM	#38
mcman New Member 19 Rep 17 Posts Drives: n/a Join Date: Dec 2007 Location: California iTrader: (0)	I just don't like the fact that BMW will have the same audio equipment as Audi and Mercedes... they should have gone with someone else.
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09-22-2010, 12:15 AM	#43
sparoz Brigadier General 200 Rep 4,848 Posts Drives: VO 1///M; Macan Turbo Join Date: Jun 2008 Location: Sunshine Coast iTrader: (0)	Well, I guess it would be better than H/K, but I would be more excited if it was B&W (may be too close to BMW) or Dynaudio. My be a bit of wishful thinking, but a partnership with Meridian would have been perfect. __________________ Macan S Diesel - Carrera White Macan Turbo - White 1///M - Valencia Orange
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