[spmd11]

Originally Posted by SCOTT26

This is conclusive proof that the US Market is dependent on SUVs not just for BMW but all manufacturers that are represented in the US either domestic or foreign. You only have to look at the X models to see they are having higher gains than the conventional portfolio and not just something affecting BMW.

If you look at the new X1 it sales are rising rapidly and has once again retained its best selling compact SUV title in Europe.
The new 7er is also doing exceptional business.

With the US dependency on SUVs. There is plenty on the way to keep a strong sales momentum. The BMW X1 225e iPerformance is imminent as is the M Performance X1. The first BMW X2 model will also be offered for North America.

And guaranteed to make a huge impact will be the all new BMW X3 a car for many firsts.
To be made outside North America alongside Spartanburg at the multi-award winning Rosslyn plant in South Africa.

First to use a new X oriented architecture derived from BMWs CLAR matrix including Carbon Core. First X model to introduce the all new design language for X models. First X3 to introduce an extended wheelbase model for select markets.
The X3 will also introduce an all new X4 Sport Activity Coupe and with it the first generation of BMW X3 M and X4 M.

An all new BMW X5 is also on fast track but first a slight LCI is imminent for the F15.
And then the Premium market will receive its first luxury SUV from BMW.
The BMW X7. A vehicle that can be configured to accommodate seven in absolute practicality or four in absolute luxury. Two wheelbases allows X7 to be the 7er of SUVs and is the first of its kind from a German manufacturer.

But of the regular portfolio. There is a new 5er imminent, the 2er Sedan built in China for China at first. The first of its kind built and developed especially for one market. Offering BMW attributes in a compact and affordable compact body.
LCIs for the BMW 3er Gran Turismo and the BMW 2er and 4er.
The Extremely powerful and dynamic BMW M760Li and 740e iPerformance.
Europe will receive a new 750d.
An all new 5er Gran Turismo continuing its success of first class luxury but within a more dynamic and sleeker body.

The first of joint BMW-Toyota partnership brings forth the all new Z5 Roadster to be followed by a Coupe. Z5 will be extremely advanced and light for its class its material count will shame certain high end sports cars.
It will also be unique by offering specialised engines with power updates exclusive to this car only. This will be further highlighted by an all new Z5 M. Currently being tested.

The G30 5er begins the complete renewal of the rest of the BMW portfolio including the X3,3er,1er and 6er models first.
Then there is the latest progression for BMWi starting with the i3 this Summer and then the BMW i8 introducing the i8S and BMW i8 Roadster.

The further legislation to lower C02 limits in the EU and other markets will continue with more sustainable drivetrains and models reflecting the entry,luxury and high performance segments.

And then there is the additional brands of MINI and Rolls-Royce.
MINI will introduce an all new Countryman this Summer and will be joined by a sportier PACEMAN replacement aligned with the BMW X2 but this time featuring 5drs. An additional new MINI is coming to take advantage of a growing entry market and again part of a partnership. The current MINI will receive a "chin lift" to better integrate the air intakes like the new MINI Clubman.
And for the third time there will be a new MINI JCW GP which to those that have seen the strategy for it advise it has a similar aesthetic in lightweight materials to a BMW M4 GTS.

And with RR introducing its all new Aluminium space frame and architecture for its next generation of motor cars for the luxury plus segment. Starting with the new Phantom that will be the Worlds most advanced luxury car. Its engineering advises of a very exciting future for BMW.
And then the first RR "SUV" will arrive on the market.

The crowning achievement for BMW will showcase an entirely new direction and philosophy with two new vehicle BMWi NEXT and the 9er flagship.
The 9er will focus on assisted drivetrains as its main choice of power. But will reflect its status to deliver exceptional dynamics, refinement and Performance.
There has not been a more direct attempt to tap into the sporting side of the luxury plus segment which is where the 9er aims to accomplish.


Retaining a successful profit margin for the Luxury/Luxury + Segment. (BMW)

X7 (incl. V12 /MPerformance version)
7er inc. V12 MPerformance/iPerformance/Li
i8 Roadster (incl. iPerformance S version)
Z5 Joint BMW-Toyota Sports Car) (incl. M version)
9er Luxury Sports Sedan (incl MPerformance version)

Retaining a successful profit margin for the Luxury/Luxury + Segment. (Rolls-Royce)
Wraith/Dawn
Ghost/Ghost EWB
Phantom/ Phantom EWB
Cullinan
Roadster


It is easy to write BMW off but challenges tomorrow are greater than today in some cases.
But the future is well in hand. Its all about accepting the challenge and accomplishing it, sometimes with an entire new philosophy or a different direction.
There are more challenges to meet , accept and solve. Volume is not everything now as VAG has learned to their cost. Achieving profitability whilst meeting ever changing legislative targets is one direction BMW are focused on as well as the further issues that forever progress within research and development.

That's a lot of words... interesting response

[antzcrashing]

Originally Posted by Fundguy1

It's the iPhone crowd. Want the newest gadget first. Won't last. I'll be surprised if they break 20,000 units in a year. Especially with all the other problems their other models have.

I think they will sell a good amount first years but when the avg person starts driving a car with limited range and takes hours to recharge (superchargers are scarce try finding one near boston my home for example) people will regret their decision. Electrics may take 5-10 percent of the pie over time but not mass adoption

[AndreyATC]

Originally Posted by antzcrashing

I think they will sell a good amount first years but when the avg person starts driving a car with limited range and takes hours to recharge (superchargers are scarce try finding one near boston my home for example) people will regret their decision. Electrics may take 5-10 percent of the pie over time but not mass adoption

Huh?
I went to Boston last year, it was a breeze
Plus they have parking with regular charging everywhere
Why do you need Supercharger near your home?
Whole idea is to travel through the network which has them every 50-100 miles in a lot of cases. http://supercharge.info/
You just plug in every night as you come home and you never need to visit another gas station in your life, where people spend hours per year
Once you're on the road, just stop on the supercharger for 30min, have a snack, etc, while it's charging enough to reach to the next one

[ghaffari46]

This is the direct result of the cutting the corners. I was surprised today when people were talking about the news of the Bmw 3 series poor quality headlights at my work. they are ordinary people who don't care about the steering feel, they respect the brand and they were surprised by low quality product from a respected company, and I don't blame them. recently I drove a loaner 2015 328 after I left my 2011 335 for the service at the dealership, I missed my car as soon as I seat in 328, cheap interior plastic, weird screening feel, and the headlights! I asked myself if that poor quality lighting is even legal! And car had a price tag of 42 k.
I still love Bmw and I have 2 of them, but I have a hard time to convince myself to upgrade my slick e92 335 to a new 435. When my wife wanted to replace her older x5, I couldn't convince her to choose new x5 over a range rover sport.
Bmw still makes pretty good cars, Nokia also used to make great phones! I heard tesla 3 pre sold 180 000 cars in just one day. I was wondering how many of those people used to have 3 series in the past.
When others are making excellent products, making somethings good is not enough anymore. Look what happened to Nokia!

[ORIGIN M.]

Originally Posted by rjd598

i noticed that too. what's wrong with it? i mean if i could afford it i would swoop up on an m6 coupe or gc.

Supply. BMW needs to supply their dealers, so they have the needed inventory to sell cars in the first place.

[doccyber]

The 2 series sales are healthy though. The only BMW that I considered and now own. Why? Because it is the closest thing to the legendary E46 that BMW now makes.

[cc3]

Paying price for strategy mistakes. Lack of sufficient Ultimate Driving Machines in range. Love affair with i3 over?

[X3paul]

Originally Posted by SCOTT26

This is conclusive proof that the US Market is dependent on SUVs not just for BMW but all manufacturers that are represented in the US either domestic or foreign. You only have to look at the X models to see they are having higher gains than the conventional portfolio and not just something affecting BMW.

If you look at the new X1 it sales are rising rapidly and has once again retained its best selling compact SUV title in Europe.
The new 7er is also doing exceptional business.

With the US dependency on SUVs. There is plenty on the way to keep a strong sales momentum. The BMW X1 225e iPerformance is imminent as is the M Performance X1. The first BMW X2 model will also be offered for North America.

And guaranteed to make a huge impact will be the all new BMW X3 a car for many firsts.
To be made outside North America alongside Spartanburg at the multi-award winning Rosslyn plant in South Africa.

First to use a new X oriented architecture derived from BMWs CLAR matrix including Carbon Core. First X model to introduce the all new design language for X models. First X3 to introduce an extended wheelbase model for select markets.
The X3 will also introduce an all new X4 Sport Activity Coupe and with it the first generation of BMW X3 M and X4 M.

An all new BMW X5 is also on fast track but first a slight LCI is imminent for the F15.
And then the Premium market will receive its first luxury SUV from BMW.
The BMW X7. A vehicle that can be configured to accommodate seven in absolute practicality or four in absolute luxury. Two wheelbases allows X7 to be the 7er of SUVs and is the first of its kind from a German manufacturer.

But of the regular portfolio. There is a new 5er imminent, the 2er Sedan built in China for China at first. The first of its kind built and developed especially for one market. Offering BMW attributes in a compact and affordable compact body.
LCIs for the BMW 3er Gran Turismo and the BMW 2er and 4er.
The Extremely powerful and dynamic BMW M760Li and 740e iPerformance.
Europe will receive a new 750d.
An all new 5er Gran Turismo continuing its success of first class luxury but within a more dynamic and sleeker body.

The first of joint BMW-Toyota partnership brings forth the all new Z5 Roadster to be followed by a Coupe. Z5 will be extremely advanced and light for its class its material count will shame certain high end sports cars.
It will also be unique by offering specialised engines with power updates exclusive to this car only. This will be further highlighted by an all new Z5 M. Currently being tested.

The G30 5er begins the complete renewal of the rest of the BMW portfolio including the X3,3er,1er and 6er models first.
Then there is the latest progression for BMWi starting with the i3 this Summer and then the BMW i8 introducing the i8S and BMW i8 Roadster.

The further legislation to lower C02 limits in the EU and other markets will continue with more sustainable drivetrains and models reflecting the entry,luxury and high performance segments.

And then there is the additional brands of MINI and Rolls-Royce.
MINI will introduce an all new Countryman this Summer and will be joined by a sportier PACEMAN replacement aligned with the BMW X2 but this time featuring 5drs. An additional new MINI is coming to take advantage of a growing entry market and again part of a partnership. The current MINI will receive a "chin lift" to better integrate the air intakes like the new MINI Clubman.
And for the third time there will be a new MINI JCW GP which to those that have seen the strategy for it advise it has a similar aesthetic in lightweight materials to a BMW M4 GTS.

And with RR introducing its all new Aluminium space frame and architecture for its next generation of motor cars for the luxury plus segment. Starting with the new Phantom that will be the Worlds most advanced luxury car. Its engineering advises of a very exciting future for BMW.
And then the first RR "SUV" will arrive on the market.

The crowning achievement for BMW will showcase an entirely new direction and philosophy with two new vehicle BMWi NEXT and the 9er flagship.
The 9er will focus on assisted drivetrains as its main choice of power. But will reflect its status to deliver exceptional dynamics, refinement and Performance.
There has not been a more direct attempt to tap into the sporting side of the luxury plus segment which is where the 9er aims to accomplish.


Retaining a successful profit margin for the Luxury/Luxury + Segment. (BMW)

X7 (incl. V12 /MPerformance version)
7er inc. V12 MPerformance/iPerformance/Li
i8 Roadster (incl. iPerformance S version)
Z5 Joint BMW-Toyota Sports Car) (incl. M version)
9er Luxury Sports Sedan (incl MPerformance version)

Retaining a successful profit margin for the Luxury/Luxury + Segment. (Rolls-Royce)
Wraith/Dawn
Ghost/Ghost EWB
Phantom/ Phantom EWB
Cullinan
Roadster


It is easy to write BMW off but challenges tomorrow are greater than today in some cases.
But the future is well in hand. Its all about accepting the challenge and accomplishing it, sometimes with an entire new philosophy or a different direction.
There are more challenges to meet , accept and solve. Volume is not everything now as VAG has learned to their cost. Achieving profitability whilst meeting ever changing legislative targets is one direction BMW are focused on as well as the further issues that forever progress within research and development.

Very exciting indeed. Will any of those new models drive like a bmw at last? Since the F 5ser and bar 2 M models they are very dull cars (both in looks and driving experience) hopefully bmw finally learned how to make an eps. At least they have been cheating off porsche (just saw bmw testing new x3 against my Macan - nice isnt it what porsche can do?) Remember the good times when other manufct tested their cars against bmw's? The world sure moves around...

[SCOTT26]

Originally Posted by scrammer

Sad but true ... its not the market its the brand!

Audi set its 63rd consecutive sales record in the U.S. for March with 18,392 vehicles sold, an increase of 7.5% over the same period last year. Year-to-date sales increased 4.6% to 41,960 vehicles sold. March also marked the fifth best sales month ever for the brand in the U.S. market.

Yes but sales increase dependent on the Q models in other words the SUVs. Which is the entire point. The SUV models whether for BMW,Mercedes-Benz and Audi are outselling models from the regular portfolio.

The next Q5 which is to be manufactured in Mexico is to be introduced in the Summer.

[antzcrashing]

Originally Posted by SCOTT26

Yes but sales increase dependent on the Q models in other words the SUVs. Which is the entire point. The SUV models whether for BMW,Mercedes-Benz and Audi are outselling models from the regular portfolio.

The next Q5 which is to be manufactured in Mexico is to be introduced in the Summer.

Scott you are kinda killing us here. I think many of the enthusiasts on this site love bmw for the sporty sedans and coupes they make, not the SUVs. So while SUVs may be the solution, they are not the SOULution.

[antzcrashing]

Originally Posted by AndreyATC

Huh?
I went to Boston last year, it was a breeze
Plus they have parking with regular charging everywhere
Why do you need Supercharger near your home?
Whole idea is to travel through the network which has them every 50-100 miles in a lot of cases. http://supercharge.info/
You just plug in every night as you come home and you never need to visit another gas station in your life, where people spend hours per year
Once you're on the road, just stop on the supercharger for 30min, have a snack, etc, while it's charging enough to reach to the next one

I see what you are saying, but it just feels better knowing there are ample superchargers near your home. Lets say you are coming home from nyc want to make a pit stop at home, supercharge and head up to new hampshire, would be tough, I imagine. And the non supercharger generic chargers are nice but not free and not as fast as superchargers. One of the main deterrents i have for a car like model 3 is the fear that it will kill my roadtrips or make them much more stressful

[Pretender]

Originally Posted by MightyMouseTech

Because everyone is putting an order in for a Tesla 3.

First 24 hours Tesla has taken almost 200,000 deposits for one.

Agreed about the 3 series. Turning into just another car. No longer seems to be a BMW, so why not shop other brands as well.

And Tesla 3 will kick more BMW 3 series ass when it starts delivery in 2017. A $35k car before Fed and State tax credits is just so disruptive. I'm a freaking long time BMW owner and had to put down $1000 deposit for Tesla 3. Why? Because a luxury car like that doesn't come very often with that price and $5 per full charge for $200+ miles is too good to pass up for a commuter.

[timcschmidt]

Seems like BMWNA reacted. The lease residuals on the 3 and 5 jumped to the mid sixties for april.

[BMWKLR]

We all know that growth is sustainable forever, So basically if you have an excellent sales month, the following year you have to repeat and add to it. Very sustainable indeed.

[Efthreeoh]

Originally Posted by pruettfan

I follow the industry closely and look at this data every month. All of the luxury manufactures have had a weird year sales have been inconsistent at best. Additionally car sales are hurting because so many folks are going to SUV's . In fact imagine how BMW would be doing if they didn't have their SUV sales. BMW, Porsche and Mercedes going to SUV's was controversial for purists but has paid off tremendously as a business decision.

Yeah, the Luxury-brand buyers are all funding the Bernie Sanders campaign...

Oh wait...

[1cleanm6]

I've owned bmws since 2004. A total of 8 in the last 12 years. There's a reason I still admire the e46 m3 until now. The built quality was better the driving experience superior the looks jaw dropping for its time. The same can be said about my e92 m3 I owned even though I felt like the built quality was better in the e46(less plastic). Regardless, these cars left an impact on me and I absolutely loved them! Even my 2005 Bmw 330ci zhp I admired. These are the last vehicles I remember being amazing from BMW. I'll never forget them.

Even though I currently own a 2015 640i m sport gran coupe, which I think is the sexiest car Bmw offers at the moment if things don't change I won't be driving another BMW. My wife has a 2015 528i which I don't understand how it has a 55k msrp. The car is all plastic, boring 4 cylinder, boring 4 cyclinder and boring looks. We went and drove an Audi A6 and it was a better car than the BMW in every way. Made me sad to think that if we had gotten the same deal as the BMW it would be in the driveway. Back in the days I would never even consider an Audi or Mercedes.

Moving forward, BMW once made me crazy, it was the ultimate driving machine. I don't find this to be true at all anymore, as a matter of fact I think everyone agrees. BMW has lost its touch and it needs to get it back. They once were an exciting company with die hard fans.

[X3paul]

Originally Posted by 1cleanm3

I've owned bmws since 2004. A total of 8 in the last 12 years. There's a reason I still admire the e46 m3 until now. The built quality was better the driving experience superior the looks jaw dropping for its time. The same can be said about my e92 m3 I owned even though I felt like the built quality was better in the e46(less plastic). Regardless, these cars left an impact on me and I absolutely loved them! Even my 2005 Bmw 330ci zhp I admired. These are the last vehicles I remember being amazing from BMW. I'll never forget them.

Even though I currently own a 2015 640i m sport gran coupe, which I think is the sexiest car Bmw offers at the moment if things don't change I won't be driving another BMW. My wife has a 2015 528i which I don't understand how it has a 55k msrp. The car is all plastic, boring 4 cylinder, boring 4 cyclinder and boring looks. We went and drove an Audi A6 and it was a better car than the BMW in every way. Made me sad to think that if we had gotten the same deal as the BMW it would be in the driveway. Back in the days I would never even consider an Audi or Mercedes.

Moving forward, BMW once made me crazy, it was the ultimate driving machine. I don't find this to be true at all anymore, as a matter of fact I think everyone agrees. BMW has lost its touch and it needs to get it back. They once were an exciting company with die hard fans.

My feelings exactly. I went porsche for my daily driver and I am starting a collection? (Only 3 for now?) of bmw's finest. Next up on the list of future classics a V10 monster (cant decide on M5 or M6).

[Cl0ud7]

Originally Posted by AndreyATC

Huh?
I went to Boston last year, it was a breeze
Plus they have parking with regular charging everywhere
Why do you need Supercharger near your home?
Whole idea is to travel through the network which has them every 50-100 miles in a lot of cases. http://supercharge.info/
You just plug in every night as you come home and you never need to visit another gas station in your life, where people spend hours per year
Once you're on the road, just stop on the supercharger for 30min, have a snack, etc, while it's charging enough to reach to the next one

Made me giggle a bit..Sounds like you're spending hours just on a single trip.

[PennSt8]

I'm really don't see how Tesla Model 3 sales are having that much of an impact on BMW's bread and butter (yet). If I am not mistaken, priority delivery will be given to those that already own Teslas, and even then we aren't taking into account delays and production constraints in Fremont.

Yes, BMW must get back to the basics, however if the brand will continue to be successful their engineers, designers and marketers must strike a balance appealing to a broader audience. There's a reason why we get softer suspensions and low dust brake pads stateside. I for one hate it, but the ultimate goal here is to get more butts in the seats. Fix the steering, offer folks that want a proper suspension setup an easy way to go about it without forcing pricey option packages down their throats and give the cars a diet and focus a bit more on safety. It's as simple as that.

[ObsidianX]

Scott, you are very positive on SUV sales and the future for them. Can you tell us more about the X3M? Also, in the meantime, will there be an X3 M40i?

[SCOTT26]

Originally Posted by Pretender

And Tesla 3 will kick more BMW 3 series ass when it starts delivery in 2017. A $35k car before Fed and State tax credits is just so disruptive. I'm a freaking long time BMW owner and had to put down $1000 deposit for Tesla 3. Why? Because a luxury car like that doesn't come very often with that price and $5 per full charge for $200+ miles is too good to pass up for a commuter.

There will be a new 3er around or even on sale by the same time Tesla eventually launches the Model 3 around 2018.
There are many out there who saw what happened to Fisker and are concerned that with Tesla the rug can be pulled from underneath them.
They had a 3er challenger in development and everybody placed deposits on.y to lose out when they went bankrupt.

[X3paul]

Originally Posted by SCOTT26

There will be a new 3er around or even on sale by the same time Tesla eventually launches the Model 3 around 2018.
There are many out there who saw what happened to Fisker and are concerned that with Tesla the rug can be pulled from underneath them.
They had a 3er challenger in development and everybody placed deposits on.y to lose out when they went bankrupt.

I must be bmw's I3 n1 fan (waiting for new bats to place my order). I felt the i8 for the price was too cheap inside. With that said why doesnt bmw put more i models out there? The all "born electric" campain will it not loose wind with all this wait? Cant the architecture be used to place more models on the market specially an Suv? Audi has that gorgeous ellectric Suv coming (I think it will have the same effect the i8 had on the r8 on the x6 (btw looks dated in design allready ). Is the i brand loosing that much money bmw cant afford more models or fear of robbing sales from other models?