[Germanauto]

Originally Posted by Red Bread

Cool story.
[IMG]https://da4dkroembtou.cloudfront.net...w-bmw-2-se.jpg[/IMG]

[WestRace]

New Ford Mustang Mach-E ride review

https://www.autoexpress.co.uk/ford/m...-e-ride-review

[Meeni]

Badge engineering almost always backfire, badly. The badged car sales poorly and stains the brand.

That being said, looks like the number are good on the Mach-E SUV. If they avoid having a 'Ford interior' that could click.

[zx10guy]

Can't get over the looks of the nose/grill. The center grill/nose being body colored makes the car look off. On some of the other pics where that area with the Mustang logo is done in black, makes the front end look a whole lot better.

If you're a Star Trek nerd, the pronunciation of Mach E is the same as Maquis (pronounced ma 'ki). https://en.wikipedia.org/wiki/Maquis_(Star_Trek)

[Efthreeoh]

Originally Posted by Germanauto

I just saw a commercial during the ASU vs. Oregon game showing a bunch of cool Mustangs. Guess what happened? A dorky EV CUV showed up.

Shameful.

I saw that commercial. Nice to see all the old Mustangs I grew up adoring. My Dad had a '65 Black over red. I was just a tot, but I still remember riding in it and have visuals of it stuck in my head.

I think the purpose of the commercial was to get Mustang fans' attention and then Boom, hit them with a "New Ford Company" pitch but of a company not forgetting it roots(?). That was my reaction to it at least. What I don't get is releasing the hype a year before it will be for sale "in late 2020". Too early IMO. Maybe they are trying to capitalize on the Ford vs. Ferrari movie hype?

Hopefully they'll make a version that is RWD and 300-mile range and high $30,000's in price. I don't really care for a Tesla-like sub 4-second acceleration time; I've had a few motorcycles that could run those times and after about the 5th time you do a pull, you get used to it.

[Efthreeoh]

Originally Posted by Meeni

Badge engineering almost always backfire, badly. The badged car sales poorly and stains the brand.

That being said, looks like the number are good on the Mach-E SUV. If they avoid having a 'Ford interior' that could click.

I'm not seeing this as a badge engineering exercise. Badge engineering usually is up-leveling a lower brand car to luxury-brand marque. I think it's a name engineering exercise at best; I'm just not yet seeing Ford's vision/purpose of that approach.

[Efthreeoh]

Originally Posted by zx10guy

Can't get over the looks of the nose/grill. The center grill/nose being body colored makes the car look off. On some of the other pics where that area with the Mustang logo is done in black, makes the front end look a whole lot better.

If you're a Star Trek nerd, the pronunciation of Mach E is the same as Maquis (pronounced ma 'ki). https://en.wikipedia.org/wiki/Maquis_(Star_Trek)

At least it has a grille to paint or do something with. The Tesla grille-less front-end theme is not done well IMO. The aftermarket has done some front facia replacements for the Model 3, which vastly improve the duck-beak look.

Maybe Ford should name the "GT" version the Mach E and we can use E 'Stang for the non-performance versions