[F83]

Originally Posted by f80

But wait. That's the coupe. BJ drives a GRAN Coupe. No badge for you.

Funny that the Grand Coupe is neither.

[F83]

Originally Posted by 1M4

That's what each person has to figure out,what is important to them.The badge or the performance.I think once you know your priorities,you select the car that fits them.I was at Mercedes service department a few years ago servicing my wife's car and an old man next to me said "what's the purpose of buying a Mercedes Benz if anyone can buy them now that they start at 30k.I realized then that there was the generation talking that felt that a Mercedes Benz meant you were successful .You don't want to live your life to impress others;only to find out at the end of your life that you never lived .

Well the way I see it, BMW's badging strategy is all about the numbers. An "M Sport" package has a few M logos.

Have you ever stopped to count how many times the M logo appears on an M4? I counted 25 Exterior M logos on mine (with MPE that adds a few). Interior adds a whole bunch more.

[dkhm3]

Originally Posted by F83

Well the way I see it, BMW's badging strategy is all about the numbers. An "M Sport" package has a few M logos.

Have you ever stopped to count how many times the M logo appears on an M4? I counted 25 Exterior M logos on mine (with MPE that adds a few). Interior adds a whole bunch more.

its always been like this. My e36, e46 all had almost the same amount of M badges as my f80, only one that was obviously missing was the front grill, but the e30 had that.

M badge on seats, gps/screen, shifter, ic, steering wheel, fenders, rear, sides, etc.

the M badges on the underside of the car, are because M GBMH parts are stamped with M badges on them.

[M3 Geezer]

With people and with M, it is what's inside that really matters.

[Sassicaia]

Lets be honest. The biggest abuser of putting Ms on none M BMWs is BMW!!

I own a BMW 330i with an "M sport package" and ill admit I feel like a bit of a douche with all the M logos on it.

[ixse]

At least they arent as bad as what merc is doing with their amg branding. E 43 amg / c43 amg is their bs attempt at selling 450 series and also provide less incentives since it now gets proper amg badge. Bmw makes things clear by putting the M at the end of series name for non-M cars.

[ecf34]

Originally Posted by F83

Well the way I see it, BMW's badging strategy is all about the numbers. An "M Sport" package has a few M logos.

Have you ever stopped to count how many times the M logo appears on an M4? I counted 25 Exterior M logos on mine (with MPE that adds a few). Interior adds a whole bunch more.

According to C&D, the M3 has 67 M badges! Source: http://blog.caranddriver.com/the-num...is-staggering/

[Karnidge]

I have 8 or 9 M badges on my Z4. I don't really care about the badges, either way the car is still awesome.

I've owned an e92 M3 and a 335i. I put new shoes on the 335i and to be honest, most people could not tell the difference between the two.

My wife isn't into cars and has no idea what M means. She just thought it was another sedan. "It looks just like your other car".

If you are concerned with the badge and want to feel special, buy a Porsche. They hold higher regard with most people.

[Law]

Originally Posted by rubber_ducky

There was a non-M version of this model too. The previous generation (Z3) had a non-M 'vert but IIRC, the coupe was M only.

That's incorrect.
Both the Z4 and Z3 generations had non-M coupes.
You could spot a non-M Z3 coupe from afar due to the awkward license plate mounting point:

[Boosted_six]

And this is why I ticked all the badge removal boxes when I ordered an M235i

Like many things in life, its whats under the hood that counts...