04-29-2015, 12:04 AM | #1 |
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Nielsen ratings
Hi everyone.. My Partner of 15 years has the worst taste in cable TV.. He watches the kardashians (spelling?), that b*tch who has 50 kids, that skantch from NJ who thinks she can speak to the dead, etc.. I'm certain that TLC is ironically the host of most of these non-educational shows.. Anyway.. When I finally get control of the TV at 10 PM I switch to Netflix and watch my truly educational shows [ enter any show on Netflix here]. My question is this.. When I switch onto netflix from cable are his seriously f-cked up shows getting ratings from me or should I turn it to the weather channel before finally switching to Netflix? Thanks!
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04-29-2015, 01:06 AM | #2 |
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I don't know how the Nielsen ratings work, but wondering what B*tch you're referring to? The religious Duggar family? Because I don't agree with them, but why you calling her a B*tch? She actually seems pretty nice.
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04-29-2015, 02:18 AM | #3 |
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I have no idea how they're calculated either, but I imagine the 2 being on a completely different system, with cable having a bit of a timer associated with a channel (e.g. your S/O watched channel 201 between 8PM and 8:30), and Netflix uses a view count similar to YouTube.
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04-29-2015, 06:42 AM | #5 | |
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04-29-2015, 10:13 AM | #6 |
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Lol poor OP asked a question and is getting smacked hard.
I'm not 100% but i think the answer is yes. You should probably switch to weather or sports before turning on Netflix.
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04-29-2015, 10:17 AM | #7 | |
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Always got a kick out of that. As for OP's question, I have no idea how the ratings are calculated, something I never thought about before. Just block TLC, E!, Bravo etc with a child lock. I'm sure your partner (random question, is it considered rude or something to just say bf or husband or whatever? saying "partner" always seemed super PC to me) would love that. |
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04-29-2015, 10:24 AM | #8 | |
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But yea, either block the channels or switch to other channels before turning to Netflix
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04-29-2015, 10:31 AM | #9 |
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I work in advertising and deal with Nielsen pretty often. OP, do you have a Nielsen set top box? It is a small box that gets plugged into your cable box. If not, your TV viewership has no impact on Nielsen ratings. I believe there is about 20K boxes out in the wild which roughly translates to 50K people they monitor.
To answer your original question, even if you have a Nielsen box, don't change the channel to make the ratings more normal . watch whatever you watch whenever you want. The Nielsen numbers are used in advertising to determine how valuable a spot of advertising during a show is. IE if 20 mill people watch a show, that spot has more value than a spot during a show only watched by 20k people.
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04-29-2015, 10:48 AM | #11 |
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I can see where this thread is heading..
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04-29-2015, 10:48 AM | #12 |
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I work in the industry, it's a fairly rigorous process, nothing is perfect but it's not half-arsed that's for sure. Sampling is taken very seriously.
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04-29-2015, 11:02 AM | #13 | |
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04-29-2015, 11:07 AM | #14 |
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That's what I got from it, I still see nothing wrong with using husband, wife, bf, gf. No reason to treat it differently than a heterosexual relationship in what you call your SO.
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04-29-2015, 11:09 AM | #15 | |
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04-29-2015, 11:10 AM | #16 |
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04-29-2015, 11:24 AM | #18 |
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05-01-2015, 01:31 AM | #19 | |
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05-01-2015, 10:41 AM | #20 |
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^ How many times you buy something and tell the vendor "I heard it on The Sound"
vs. "Ellos digan que menos precios cuando dice Lo Mejor 97.4" |
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05-01-2015, 11:43 AM | #21 | |
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For radio they keep track 2 ways, it is either using journals and diaries (old school) or using PPM (portable people meter) which acts like a bastrad child of shazam and a pager. It listens wherever you go and picks up little tags played on radio and reports them back to Nielsen.
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05-01-2015, 01:15 PM | #22 |
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Wonder if they keep track of how many people change the channel when the commercials come on. I F***ing hate commercials.
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