[Jason]

BIMMERPOST NEWS

BMW Group achieves best global sales month in March 2016

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April 12, 2016 Press Release

Munich. March 2016 saw the BMW Group sell more vehicles than in any other single month in the company’s 100 year history. A total of 240,659 BMW, MINI and Rolls-Royce vehicles were handed over to customers around the world, an increase of 3.5% on the same month last year. In the first three months of the year, sales increased 5.9%, totalling 557,605 vehicles.

“March 2016 has been the best single month ever for BMW Group sales and I’m delighted to see that our innovative product range is enabling us to achieve ongoing, sustainable and profitable growth,” said Dr Ian Robertson, member of the Board of Management of BMW AG responsible for sales and marketing BMW. “Globally, I am confident that we will see this positive trend continue through the year,” he added.

For the first time ever, sales of BMW brand vehicles topped the 200,000 mark in a single month. A total of 201,352 BMWs were handed over to customers in March, an increase of 2.9% on the very high sales of the same month last year. The brand also achieved record sales for the first three months of the year, with a total of 478,743 vehicles delivered (+6.0%). The growth in sales is spread throughout the brand’s model range. For example, in the first three months of the year, sales of the BMW 2 Series grew 56.3% compared with the same period last year, totalling 43,657 units. Sales of the BMW X1 are up 67.7% on the first quarter of last year, with total sales of 51,002 units. The X3 achieved a sales increase of 27.2% (38,719 units) while sales of the X6 rose 15.1% (11,043 units). The brand’s flagship model, the new BMW 7 Series, was handed over to a total of 10,588 customers in the first three months of 2016, an increase of 20.3% on the same period last year.

A total of 5,128 BMW i electric vehicles have been delivered to customers worldwide in the year-to-date, with 2,255 of those delivered in March.

MINI sales were higher in March 2016 than in any previous single month in the brand’s history. A total of 39,061 units were delivered to customers worldwide, an increase of 6.6% compared with the same month last year. In the first quarter of 2016, MINI sales also achieved a new record high with 78,311 units delivered, an increase of 5.4% on last year. “Customers around the world are responding to the attractive new models we have in our line-up, as is proven by our record sales,” said Peter Schwarzenbauer, BMW AG Management Board member responsible for MINI, BMW Motorrad and Rolls-Royce. “The recently launched MINI Clubman in particular is attracting new customers, with a total of over 12,000 sold so far this year,” he added.

Following the second highest annual sales record in the brand’s 112-year history in 2015, during the first quarter of 2016 Rolls-Royce Motor Cars focused on the substantial preparations for the start of production of the new Dawn Drophead Coupé. First customer deliveries of Dawn will take place in the second quarter, with pre-orders breaking all previous records. During the first three months of the year, 551 Rolls-Royce motor cars were delivered to customers, a decrease of 29.4% compared with the same period last year. The high demand for Dawn has necessitated a rebalancing of production assets within Rolls-Royce's Goodwood-based manufacturing plant, impacting on Q1 production capacity. Rolls-Royce continues to strive for long-term sustainable growth.

BMW and MINI saw their positive sales trend in Europe continue, with deliveries in the first three months totalling 256,973 units, an increase of 9.5% compared with the first quarter of last year. Many markets in the region achieved sales growth, with double-digit increases recorded in several markets including the UK (59,121 / +10.6%), France (20,811 / +10.7%) and Spain (13,839 / +22.7%).

Deliveries of BMW and MINI vehicles in Asia increased by 10.0% compared with the first quarter of last year, with a total of 182,982 units delivered to customers in the region. In Mainland China, deliveries rose 10.5% (127,105), sales in South Korea increased 15.0% (14,465) and deliveries in Japan climbed 8.9% (18,668).

In the Americas, year-to-date sales of BMW and MINI vehicles are down 8.6%, with a total of 100,081 units delivered to customers. While sales totalling 81,452 in the USA were 10.8% down on the same period last year, deliveries in Canada rose 10.9% (8,751).

March was also an all-time record month for BMW Motorrad, with deliveries up 3.5% (16,465). Around the world, a total of 33,788 BMW motorcycles and maxi-scooters have been delivered to customers so far in 2016 (+7.7%).

BMW Group sales in / ytd March 2016 at a glance

[goj]

Impressive numbers

[SakhirM4]

Wait!! I thought BMW was done as a company. Isn't that what the other thread said

http://f80.bimmerpost.com/forums/sho....php?t=1244743

[TheBingoBalls]

Rolls Royce is so done. Why even bother?

[psuibmw]

How is that possible I remember reading a report in this forum saying sales was way down ... The 6 series was the worst ... What happened, I guess accountants got involved to fix the numbers

[bavarian19]

Originally Posted by psuibmw

How is that possible I remember reading a report in this forum saying sales was way down ... The 6 series was the worst ... What happened, I guess accountants got involved to fix the numbers

US vs. Worldwide.

[firedown31]

Originally Posted by SakhirM4

Wait!! I thought BMW was done as a company. Isn't that what the other thread said

http://f80.bimmerpost.com/forums/sho....php?t=1244743

Originally Posted by bavarian19

US vs. Worldwide.

This, the quoted "doomed" thread was US sales only. This post shows that the US numbers declined, as we already knew, but the rest of the world improved and made up for lackluster US sales.

[sygazelle]

Originally Posted by TheBingoBalls

Rolls Royce is so done. Why even bother?

Just what I was thinking.

[IndotagSwizz]

also no mention of 3 series sales....but as stated but others the key word here is "Global"

[sygazelle]

All this from a company that has lost its way and cannot even build an M4 that's better than a Camaro.

Maybe they just got lucky, or possibly they know exactly what they are doing (except for the horrible Rolls Royce, that brand is done for sure).

[TheBingoBalls]

This thread could potentially become an epic sarcasm-fest. Just waiting for those nay-sayers to chime in with their opinions. If BMW is at least top 2 by calendar year-end, I'm going to remember these Q1 sales thread.

[marrk]

I'm in the auto industry and I love BMW but they do manipulate the numbers to break their sales goals and keep the crown of being the top selling luxury car brand by making dealers but a ton of loaners and later reselling them as CPO's. But as they say, all is fair in love and way, lol.

http://www.bloomberg.com/news/articl...to-buy-loaners

[Matski]

Originally Posted by sygazelle

(except for the horrible Rolls Royce, that brand is done for sure).

Don't be silly.

The new Phantom is on the way, the SUV is on its way, the Dawn has record pre-orders, and it sounds like demand is outstripping supply. And this is coming off the back off the best two years in the company's history. 2017 is likely to be a record year for the company... and you reckon they're done?

[fecurtis]

Originally Posted by sygazelle

Maybe they just got lucky, or possibly they know exactly what they are doing (except for the horrible Rolls Royce, that brand is done for sure).

Not gonna lie, I like the RR Dawn.

Build a RR based on the upcoming X7 and sell it for the price of a small mansion, and just let the money roll in.

They also have an aerospace engineering arm (they build jet engines).

[Matski]

Originally Posted by fecurtis

Not gonna lie, I like the RR Dawn.

Build a RR based on the upcoming X7 and sell it for the price of a small mansion, and just let the money roll in.

They also have an aerospace engineering arm (they build jet engines).

The RR Cullinan SUV is built on their own aluminium spaceframe platform, rather than the BMW X7's.. but you''re right, it's going to be a license to print money.

Rolls Royce aero engines... a.k.a. Rolls Royce holdings PLC is an entirely separate business entity.

[SCOTT26]

Rolls-Royce is not about volume. So for a Luxury brand it is doing well.

The Dawn is about to rise later this Summer having sold out until 2018 as will the next phase of the Wraith previewed by the Wraith Black Badge model.
The big news will be the next generation of Phantom, two wheelbases, advanced material construction and even the first production RR Hybrid.
And then the SUV project followed by the next generation Ghost. Rolls-Royce's most successful car and its most popular and still with a waiting list.
Not too shabby for one of the worlds most loved luxury brands.

[SCOTT26]

Again since its inception in 2012. China remains BMWs number one market, more evident by the news to be revealed at the Beijing Auto Show in under two weeks.

[Em135eye]

Originally Posted by psuibmw

How is that possible I remember reading a report in this forum saying sales was way down ... The 6 series was the worst ... What happened, I guess accountants got involved to fix the numbers

There is a World beyond the USA.
Hard to believe huh?

[Matski]

Originally Posted by SCOTT26

China remains BMWs number one market, more evident by the news to be revealed at the Beijing Auto Show in under two weeks.

F52 debut????

[raysspl]

Good to hear

[Crashnbrn5]

Originally Posted by TheBingoBalls

Rolls Royce is so done. Why even bother?

Done? lol

They sell about 1100 cars a year, times an avg selling price of $370,000 is 407 MILLION in revenue. The margins are horrible though, I haven't looked at them lately, but its prob around 3%..

They might not make money on the cars, but the revenue is absolutely there.

[Matski]

Originally Posted by Crashnbrn5

Done? lol

They sell about 1100 cars a year, times an avg selling price of $370,000 is 407 MILLION in revenue. The margins are horrible though, I haven't looked at them lately, but its prob around 3%..

They might not make money on the cars, but the revenue is absolutely there.

You're somewhat under estimating...

I've calculated these figures based on global sales volume (as per annual reports) and "list" price for each "basic" model in USD...

2015: $1,209,016,000
2014: $1,310,604,000
2013: $1,209,932,000
2012: $1,182,666,000
2011: $1,173,220,000
2010: $ 889,654,000

I'd also be curious to see where you get your margin estimate from?