01-05-2017, 12:15 PM | #1 |
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BMW 2 Series and 4 Series Score Awards in Inaugural JD Power Tech Experience Index
BIMMERPOST NEWS BMW 2 Series and 4 Series Score Awards in Inaugural JD Power Tech Experience Index Woodcliff Lake, NJ/Las Vegas, NV – January 5, 2017 … BMW scored two category wins in the inaugural JD Power Tech Experience Index Study (TXI) for the 2016 BMW 2 Series and BMW 4 Series. The TXI Study measures the driver’s experience, usage, and interaction with driver centric vehicle technology in the first 90 days of ownership. The awards were presented in Las Vegas at CES 2017 to Klaus Froehlich, Board Member for Research & Development at the BMW Group and Hildegard Wortmann, Senior Vice President for the BMW Brand. The JD Power Tech Experience Index Study reflects customer experience with 35 technologies grouped in six categories: Navigation Entertainment & Connectivity Comfort & Convenience Collision Protection Driving Assistance Smartphone Mirroring The BMW brand placed second overall and took two of three awards in the premium segment. The 2016 BMW 2 Series won in the Best Small Premium category while the BMW 4 Series won for Best Premium Compact. The BMW brand’s strong finish in the inaugural TXI Study is an acknowledgement by customers of the company’s commitment to being on the cutting edge of connectivity, infotainment and driver assistance systems. BMW will show at CES 2017 that it continues to be on the forefront of this development. The BMW i Inside Future sculpture focuses on the opportunities and challenges presented by fully automated driving. BMW HoloActive Touch fuses the advantages of the BMW Head-Up Display, BMW gesture control and intuitive touchscreen functionality with revolutionary technology to create a completely new kind of user interface for the vehicle interior of the future.
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01-05-2017, 12:55 PM | #2 |
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BMW 4 Series won for Best Premium Compact.
wait.. what? its a compact? its a boat compared to the the e46 2 door..
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01-05-2017, 01:03 PM | #4 | |
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01-05-2017, 01:34 PM | #5 | ||
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01-05-2017, 01:39 PM | #6 |
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you also like to compare apples to oranges dont you. go to a car rental place and try to rent the 4 series as a "Compact" they will tell you its a midsize
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01-05-2017, 02:12 PM | #7 | |
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Rental cars are a bad example because they are trying to make money
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01-05-2017, 02:14 PM | #8 | |||
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These terms are not relative to the past. They are relative to the present.
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01-05-2017, 02:35 PM | #9 |
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JD Power awards are pretty much ridiculous. There's an award for every car for everything. The company's business model is to give everyone an award of some kind instead of a participation trophy. And the public as well as car companies eat up the fraud. (Fun fact: Once a week I park my i8 next to JD Power's HQs on Russell Ranch Road in Agoura Hills, CA and hike while the i8 is getting a charge. It's actually at the GM public chargers which is the next building over. GM stores its newest cars, often with wicked promotional paint jobs, in a fenced in area next to its building.)
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01-05-2017, 03:30 PM | #11 |
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You're also comparing it to a car nearly 10 years older. Most cars these days have grown. Just compare an old civic to a new one. Everything gets bigger, so the definition has to change with the size of the car. I mean, I'd still call a 2 series more "compact" than a 4, so I get where you're coming from, but I don't make the rules...or definitions for that matter.
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01-05-2017, 06:12 PM | #13 | |
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