[Jason]

BIMMERPOST NEWS

BMW Providing Free 36 Month Tire Insurance in Europe

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Note: this insurance is available in Germany, Sweden, Norway, Finland and Denmark, Italy, Portugal, Austria, Poland, the Czech Republic and Romania

May 5, 2017

Munich. With the purchase of Original BMW and MINI Tyres or complete wheel sets with star marking, customers automatically receive the new BMW and MINI Tyre Insurance for 36 months free-of-charge. The insurance provides 100-per-cent reimbursement of tyre costs for damage in the first 12 months. With this approach, the BMW Group is setting a new standard in the marketplace.

The customer automatically receives tyre insurance with the purchase of a new set of tyres or complete wheel sets from BMW or MINI. The purchase date marks the start of insurance. For a period of 36 months, customers are insured against all forms of tyre damage caused by sharp objects, such as nails or broken glass, damage resulting from hitting the kerb during parking, vandalism and theft.

BMW and MINI Tyre Insurance therefore does not need a complicated catalogue of criteria to determine eligibility: Insurance coverage is determined only by the purchase date, making the process transparent and easy for the customer to understand: For the first year after purchase, 100 per cent of tyre costs from damage are reimbursed. In the second year, the BMW Group covers 75 per cent of costs and in the third year, half. The BMW Group thereby guarantees carefree “Sheer driving pleasure” and safe travels at no extra cost.

“Our tyre insurance offers customers a full-service package at no cost. One reason more for our customers to buy Original BMW and MINI Tyres or complete wheel sets,” explains Christian Mück, Vice President Marketing Management Products & Services at the BMW Group. “In this way, the BMW Group is demonstrating once again that customer satisfaction and premium service are our top priority.”

The BMW Group works in close collaboration with various international tyre manufacturers during development of a new BMW or MINI model. Tyres are tested for around 50 different factors, including wear, braking distance, high-speed performance and comfort in extensive simulations and strict field tests. The result is Original BMW and MINI Tyres with star marking tailored to the specific model and drive system – for example, BMW xDrive or MINI ALL4 – guaranteeing excellent handling, stability and control in all weathers and any traffic situation. BMW and MINI tyres also offer low rolling resistance to reduce fuel consumption. Equipped with run-flat technology, BMW and MINI tyres can be driven for a further 80 kilometres at a speed of 80 km/h in the event of an emergency. Original complete wheel sets with run-flat winter tyres provide a significant safety advantage, particularly in winter, allowing customers to drive to the next BMW service garage without stopping if a problem occurs.

The new BMW and MINI Tyre Insurance is available in Germany, Sweden, Norway, Finland and Denmark, as well as Spain, Italy and Portugal. BMW and MINI retailers in Austria, Poland, the Czech Republic and Romania also started offering the customer-friendly tyre insurance in March 2017. It covers the whole of Europe and is therefore also valid for driving abroad.

Insurer is Allianz Versicherungs-AG Germany.

[e92ben]

Europe always have cool options like this. America will never have this, roads are to bad here lol

[///M4ster Yoda]

Originally Posted by e92ben

Europe always have cool options like this. America will never have this, roads are to bad here lol

The roads here suck big time. Most of the time I feel like I'm driving on bombed out Iraq roads.

[goj]

I could have used this in the US when I got a massive bubble in my tire

[Red Bread]

Can we just go ahead and admit that RFT's were a huge mistake and move on? First place I go with any non M is Discount to replace those horrible things with real tires.

[Furionpl]

Glad it's available in Poland.

[Kief]

Maybe BMWUSA will include us too here in the States since they recently reduced (I mean deleted) the MSD program, reduced the maintenance, reduced the ED discount, reduced the fleet discount, and some may even argue, reduced the "driving pleasure" in some of their offerings...oh wait, I guess not!!!

[DonkeyBalls]

Yeah but BMW will charge extra per tyre than you'd normally find on blackcircles so you'll be paying for it somewhere

[bd307]

There is a reason why they provide that in those EU countries because roads are just much nicer and they figure this "marketing campaign" may increase their sales volume (both in cars and tires sales).

I cannot imagine they would do that in the US because of the road conditions. Same goes for UK and that's why they don't offer that there too.

[MrBens]

I guess it is only valid when purchased at a dealer ?

[bandwagn]

What kinda still sucks is that you have to foot the rest of the bill for a full set of tires, or at least a pair.

With xDrive, they'll say you need 4 tyres - but hey, at least they'll pay for 50% of 1 instead of being SOL - or would they offer to shave the new one down to match?

[SAM3]

My guess is that, they'll be encouraging people to drive the cars harsher, creating mechanical damage whilst thinking they have tire insurance.

[RACEM4TE]

Originally Posted by ///M4ster Yoda

The roads here suck big time. Most of the time I feel like I'm driving on bombed out Iraq roads.

Really racist.

[krautmeister]

This is a good business plan... at BMW's retails, tire replacement at 50% still is a cost neutral, if not profitable for BMW. People will rarely redeem year one except for extenuating circumstances.

[bd307]

Originally Posted by RACEM4TE

Really racist.

lol. I don't think I will be driving in Iraq in my lifetime so I cannot comment too much

[///M4ster Yoda]

Originally Posted by RACEM4TE

Really racist.

how so? Race wasn't mentioned. I was just conveying that the roads where I live are like a war zone. Isn't Iraq a war zone?

[NickyC]

Don't feed the race baiters, ignore them. Hopefully he was joking anyway, but if not, screw him.

[ssuene93]

Beside the road condition in Europe is much better than here in the States, the other reason could be the cost on the car itself is also higher than the U.S. to justify the tire insurance cost.

[Nifty]

Might be wrong, but doesn't Tirerack offer similar Road Hazard insurance as a standard on most of the passenger tires they carry?

[Red Bread]

Originally Posted by ssuene93

Beside the road condition in Europe is much better than here in the States, the other reason could be the cost on the car itself is also higher than the U.S. to justify the tire insurance cost.

Cost differential is because of tax. It's not money in BMW's pocket.

[Brake_Late]

Originally Posted by goj

I could have used this in the US when I got a massive bubble in my tire

[bd307]

Originally Posted by Nifty

Might be wrong, but doesn't Tirerack offer similar Road Hazard insurance as a standard on most of the passenger tires they carry?

Good looking out.

https://www.tirerack.com/tires/roadHazard/trhp.jsp