VW ad joking about getting banned, actually gets banned...

Grumpy Old Man · 11-01-2018, 01:34 PM

https://driving.ca/volkswagen/auto-n...ly-gets-banned

Quote:

The Australian government’s Ad Standards has banned a television spot for the Volkswagen Amarok ute for promoting unsafe driving, despite the fact the ad explicitly aimed to dodge rules that might see it banned.

The “Too Powerful for TV” ad depicts an eccentric director attempting to shoot a commercial for the super-cool VW Amarok V6, and seeing his every attempt at creating an exciting driving shot shut down by an advertising standards nanny, telling the director what he can and cannot show on TV.

The ad jokingly cut out the parts an advertising board would deem too dangerous, but ironically the entire ad was banned from broadcast. Despite the ban, the ad has received praise from the TV industry.

The director character in the ad is meant to have an unrealistic vision of the “world’s most impressive car advertisement,” says Volkswagen, but that didn’t stop Ad Standards from calling it “unsafe” and “irresponsible advertising taken by Volkswagen.”

The advertising board received a complaint about the ad that suggested the ad “could encourage dangerous overtaking actions,” referring to the high speed pass of a road train, which the ad gets across using a series of storyboard drawings.

The ad also “faked” high-speed driving scenes using digital computer graphics and modelling to seemingly get around the rules that limit cars in commercials from driving over 90 km/h.

“Of course, the irony of having the ban placed on the commercial and winning ‘Ad of the Month’ on an advertising industry publication on the same day was not lost on us,” a VW Australia spokesperson said.

mk1-fan · 11-02-2018, 04:41 AM

We live in a sad PC world......

Wolf 335 · 11-02-2018, 07:37 AM

Horrible ad to begin with. Glad they banned it.

Cavpilot2k · 11-02-2018, 09:05 AM

Best VW ad ever.

1MOREMOD · 11-02-2018, 09:13 AM

Vw one funny but csnt see why first was banned

Cavpilot2k · 11-02-2018, 11:31 AM

Quote:

Originally Posted by 1MOREMOD

Vw one funny but csnt see why first was banned

Probably for promoting unsafe driving.

1MOREMOD · 11-02-2018, 11:37 AM

Dont most commercials do that. All they say is closed course driving or something

11-02-2018, 04:41 AM	#2
mk1-fan Lieutenant 586 Rep 573 Posts Drives: 2018 G30 540i Join Date: Jun 2018 Location: Gauteng, South Africa iTrader: (0) Garage List 2018 BMW G30 540i [0.00]	We live in a sad PC world......
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11-02-2018, 07:37 AM	#3
Wolf 335 Brigadier General 2566 Rep 3,663 Posts Drives: 2007 E92 335i Join Date: Aug 2012 Location: Toronto iTrader: (0)	Horrible ad to begin with. Glad they banned it.
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11-02-2018, 09:05 AM	#4
Cavpilot2k Chief Warrant Officer 1028 Rep 1,638 Posts Drives: like a damn lunatic Join Date: Feb 2012 Location: Boston iTrader: (0)	Best VW ad ever. __________________ "Prius" is Latin for Eunuch. "Hrothgar": 2012 135i: 6MT M-Sport, BSM/Blk; Nav, Premium, Convenience, HK Dinan Stage 2 +PPK /// BMW PE /// VRSF CP /// K&N /// Koni Sports /// RSFB Inserts /// MPS4S 225/255 /// Other Stuff
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11-02-2018, 09:13 AM	#5
1MOREMOD - 11829 Rep 23,186 Posts Drives: Race car-> Join Date: Mar 2009 Location: check your mirrors iTrader: (5)	Vw one funny but csnt see why first was banned
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11-02-2018, 11:37 AM	#7
1MOREMOD - 11829 Rep 23,186 Posts Drives: Race car-> Join Date: Mar 2009 Location: check your mirrors iTrader: (5)	Dont most commercials do that. All they say is closed course driving or something
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