BMW Customers Ranked Third Most Loyal Among Luxury Brands According to JD Power

The Automotive Enthusiast · 07-21-2019, 02:39 PM

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MmmmmM2 · 07-21-2019, 03:16 PM

Lexus is #1??? I hated my IS350 F Sport.

heavyD^2 · 07-21-2019, 03:32 PM

I think Lexus is kind of an extension of the typical Toyota buyer that doesn't care about dynamics, style, or performance and places reliability above all else when purchasing a car. There's little doubt their cars while sober are reliable transportation with solid build quality.

SteveinArizona · 07-21-2019, 03:50 PM

Quote:

Originally Posted by heavyD^2

I think Lexus is kind of an extension of the typical Toyota buyer that doesn't care about dynamics, style, or performance and places reliability above all else when purchasing a car. There's little doubt their cars while sober are reliable transportation with solid build quality.

Especially the Avalon, I mean the E350 I mean the Avalon......................

The Libertine · 07-21-2019, 04:18 PM

Not really surprised by these results.

Darth One · 07-21-2019, 04:21 PM

Me either, but they sure are testing that loyalty....

MmmmmM2 · 07-21-2019, 04:33 PM

Quote:

Originally Posted by heavyD^2

I think Lexus is kind of an extension of the typical Toyota buyer that doesn't care about dynamics, style, or performance and places reliability above all else when purchasing a car. There's little doubt their cars while sober are reliable transportation with solid build quality.

And boooooring.

Unless it's an LFA.

The Automotive Enthusiast · 07-22-2019, 08:36 AM

Quote:

Originally Posted by Darth One

Me either, but they sure are testing that loyalty....

Oh boy. That sounds bad.

uniqueMR · 07-22-2019, 11:44 AM

We can live with 3rd

Miko M · 07-22-2019, 11:59 AM

Quote:

Originally Posted by Darth One

Me either, but they sure are testing that loyalty....

Lol
After that huge grill invasion people are not happy

pz619 · 07-22-2019, 12:13 PM

Well, as long as they make fun to drive cars with manuals, I'll be around.

Wouldn't hurt if they found a better steering guy/gal. Really fell behind there.

CRtoE92 · 07-22-2019, 12:13 PM

Loyalty incentive probably took some role in this result as well

Haywood · 07-22-2019, 12:16 PM

I'm surprised how far down Acura are considering they are part of Honda. Same goes for Volvo. Although reliable, they are pretty boring.

farcus · 07-22-2019, 12:20 PM

I personally like the style of my IS when I had it but the fun factor and dynamic just isn't there.

stein_325i · 07-22-2019, 12:23 PM

Not shocked w/ Lexus being #1, great reliability and peace of mind ownership can easily bring a customer back, not to mention Lexus owners/buyers typically don't care for sportiness and value reliability/comfort over everything.

JayPichardo · 07-22-2019, 12:33 PM

Ouch Jaguar.

King Rudi · 07-22-2019, 12:33 PM

I've owned two BMW's and two Lexus vehicles. BMW's are more fun to drive, but seemed like I spent my weekends turning wrench's in my garage. Lexus cars are less fun to drive, but my weekends are free doing something other than constantly working on the car. BMW = sport luxury car. Lexus = Luxury sports car. I've sat in several of the newer BMW's and I'm not at all impressed, WAY too much plastic on the interior. By no means am I saying Lexus is better than BMW; they both have their pro's and con's. I would go as far as to say that the majority of Lexus owners are different breed and are mostly concerned with a quiet, smooth ride and as little maintenance as possible. This just happens to be where Lexus excels.

///M TOWN · 07-22-2019, 12:43 PM

Quote:

Originally Posted by uniqueMR

We can live with 3rd

If you ain't first, you're last ‼️

Ricky Bobby-

gatorfast · 07-22-2019, 12:52 PM

I am very surprised that Mercedes is so high. I dont really think of them as a brand with a passionate following. I thought for sure that BMW and Porsche would be way ahead of Mercedes.

am3r1ka · 07-22-2019, 01:16 PM

Quote:

Originally Posted by gatorfast

I am very surprised that Mercedes is so high. I dont really think of them as a brand with a passionate following. I thought for sure that BMW and Porsche would be way ahead of Mercedes.

Moms love their GLE's & GLS'

bkfastwagon · 07-22-2019, 01:18 PM

Quote:

Originally Posted by heavyD^2

I think Lexus is kind of an extension of the typical Toyota buyer that doesn't care about dynamics, style, or performance and places reliability above all else when purchasing a car. There's little doubt their cars while sober are reliable transportation with solid build quality.

Lets be honest here. Most people who buy bmw care about the badge and could care less about the dynamics or the performance. Ask a typical BMW driver (not M owners) if he or she knows what engine is in the car or the horse power/torque or the type of tires so on.

drexplode · 07-22-2019, 01:29 PM

How is loyalty measured? Number of repeat customer purchases, years of ownership...

07-21-2019, 03:16 PM	#2
MmmmmM2 Colonel 2671 Rep 2,465 Posts Drives: 2021 M2C Join Date: Mar 2019 Location: Claremont, CA iTrader: (0) Garage List 2016 Mazda CX-5 [0.00] 2021 BMW M2C [0.00]	Lexus is #1??? I hated my IS350 F Sport.
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07-21-2019, 03:32 PM	#3
heavyD^2 Colonel 3737 Rep 2,991 Posts Drives: X3M Competition Join Date: Apr 2018 Location: Too close to Santa iTrader: (0)	I think Lexus is kind of an extension of the typical Toyota buyer that doesn't care about dynamics, style, or performance and places reliability above all else when purchasing a car. There's little doubt their cars while sober are reliable transportation with solid build quality.
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07-21-2019, 04:18 PM	#5
The Libertine Major 1598 Rep 1,462 Posts Drives: 2024 BMW X4 M40i Join Date: Jul 2018 Location: SE, MA iTrader: (0)	Not really surprised by these results.
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07-21-2019, 04:21 PM	#6
Darth One drunk poster 6613 Rep 3,648 Posts Drives: M4 GTS \| E46 M3 Join Date: Jul 2008 Location: FL iTrader: (0)	Me either, but they sure are testing that loyalty....
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07-22-2019, 11:44 AM	#9
uniqueMR Colonel 1910 Rep 2,942 Posts Drives: ... Join Date: Dec 2017 Location: USA iTrader: (0)	We can live with 3rd __________________ Currently: '22 Ferrari F8 \| '24 Mercedes G63 \| '24 Porsche GT3RS \| '24 Volkswagen GTI Previous BMWs: 340i, 740i, 745Li, M3, M4 Previous Others: Audi, Ducati, Honda, Infiniti, Land Rover, Mercedes-Benz, MINI, Mitsubishi, Porsche, Toyota, Volkswagen Insta: @theuniquemr
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07-22-2019, 12:13 PM	#11
pz619 Brigadier General 3342 Rep 3,282 Posts Drives: F87 M2C 6MT, Tesla Highland 3P Join Date: Oct 2013 Location: San Diego iTrader: (1)	Well, as long as they make fun to drive cars with manuals, I'll be around. Wouldn't hurt if they found a better steering guy/gal. Really fell behind there.
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07-22-2019, 12:13 PM	#12
CRtoE92 Lieutenant Colonel 630 Rep 1,686 Posts Drives: 2020 Melbourne red Join Date: Aug 2012 Location: PASADENA iTrader: (1)	Loyalty incentive probably took some role in this result as well
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07-22-2019, 12:16 PM	#13
Haywood I know a thing or 2 about a thing or 2... 3151 Rep 3,491 Posts Drives: E36 M3 Coupe, e39 M5, G26 i4 Join Date: Oct 2008 Location: LI, NY iTrader: (11) Garage List 2025 BMW G26 i4 eDr ... [0.00] 2003 BMW e39 M5 [0.00] 1997 BMW e36 M3 [0.00]	I'm surprised how far down Acura are considering they are part of Honda. Same goes for Volvo. Although reliable, they are pretty boring. __________________ 2025 i4 eDrive40 Tanzanite Blue 2003 Le Mans Blue e39 M5 Dinan S1 1997 Alpine White e36 M3 (the old gal) 2013 Mineral White e92 M3 (sold) 2014 Carbon Black 650i M-sport (sold)
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07-22-2019, 12:20 PM	#14
farcus Private First Class 27 Rep 123 Posts Drives: 2018 F87 AW DCT Join Date: Oct 2018 Location: Houston, TX iTrader: (0)	I personally like the style of my IS when I had it but the fun factor and dynamic just isn't there.
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07-22-2019, 12:23 PM	#15
stein_325i Ring Leader of G8X Haters 25326 Rep 8,764 Posts Drives: A Car Join Date: Dec 2017 Location: All-Around iTrader: (0)	Not shocked w/ Lexus being #1, great reliability and peace of mind ownership can easily bring a customer back, not to mention Lexus owners/buyers typically don't care for sportiness and value reliability/comfort over everything.
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07-22-2019, 12:33 PM	#16
JayPichardo BMW Client Advisor 3505 Rep 2,503 Posts Drives: 2020 M340i Join Date: May 2017 Location: Tulley BMW Nashua, NH iTrader: (0) Garage List 2020 BMW M340i [0.00]	Ouch Jaguar. __________________ Contact me for all your BMW needs in the New England area. jpichardo@tulley.com Top M Client Advisor in New England.
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07-22-2019, 12:33 PM	#17
King Rudi Lieutenant Colonel 13078 Rep 1,965 Posts Drives: Meat Suit Join Date: Sep 2017 Location: Planet Earth iTrader: (0)	I've owned two BMW's and two Lexus vehicles. BMW's are more fun to drive, but seemed like I spent my weekends turning wrench's in my garage. Lexus cars are less fun to drive, but my weekends are free doing something other than constantly working on the car. BMW = sport luxury car. Lexus = Luxury sports car. I've sat in several of the newer BMW's and I'm not at all impressed, WAY too much plastic on the interior. By no means am I saying Lexus is better than BMW; they both have their pro's and con's. I would go as far as to say that the majority of Lexus owners are different breed and are mostly concerned with a quiet, smooth ride and as little maintenance as possible. This just happens to be where Lexus excels.
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07-22-2019, 12:52 PM	#19
gatorfast Major General 5089 Rep 6,884 Posts Drives: 718 Cayman Join Date: Jan 2008 Location: SoFla iTrader: (4)	I am very surprised that Mercedes is so high. I dont really think of them as a brand with a passionate following. I thought for sure that BMW and Porsche would be way ahead of Mercedes.
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07-22-2019, 01:29 PM	#22
drexplode Brigadier General 1846 Rep 3,102 Posts Drives: G26 i4x Join Date: Jul 2007 Location: Walled Lake Michigan iTrader: (17)	How is loyalty measured? Number of repeat customer purchases, years of ownership...
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