Audi ad bashing BMW

Chitown-Irish · 10-22-2008, 07:42 AM

Meet the Beckers: Audi has fun at expense of BMW, Mercedes and Lexus (found on AutoBlog)

Audi wants you to know that its customers are normal people just like you and I, and it's created a series of shorts to prove this point. But instead of showing moms and dads driving their kids to soccer games in a Q7 or going through the McDonalds drive-thru to pick up some chicken nuggets in an A4, the German automaker took a more comedic tack. Before you roll your eyes and scroll down to the next post, trust us on this one, it is absolutely priceless.

After the jump is a three-and-a-half-minute video called "Meet the Beckers" that chronicles a couple driving to the family home (mansion) for a reunion. They seem normal and even likable. The video also shows other members of the Becker clan heading to the reunion, but they're driving a BMW, Mercedes, and Lexus RX350. Instead of pointing out the virtues of Audi vs. the competition, the four-ringed automaker hammers home the long standing stereotypes associated with the other players in the luxury market. The creepy couple in the BMW convertible cuts off a Prius and the driver has a Bluetooth headset on his ear. The Mercedes owner is an old man with a hot young bride, and he drives away with the wipers going and his blinker on. The Lexus owners are yuppies with twins who appear to have a devil-worship problem. This is laugh till you cry stuff, folks, and an absolute must watch.

http://www.meetthebeckers.com/

PLAYON · 10-22-2008, 08:23 AM

cstavaru · 10-22-2008, 08:32 AM

Quote:

Originally Posted by PLAYON

I just found out about this. A repost is not always bad.

Let them think what they want

Its the sour grapes problem...

awei130 · 10-22-2008, 09:02 AM

actually found that kinda amusing

ezatnova · 10-22-2008, 09:10 AM

Brilliant. Best marketing I've seen in a while. The only part I didn't quite get was the evil twins in the Lexus. The wimpy dad with the hangnail was spot on though.

Quote:

Originally Posted by Chitown-Irish

Meet the Beckers: Audi has fun at expense of BMW, Mercedes and Lexus (found on AutoBlog)

Audi wants you to know that its customers are normal people just like you and I, and it's created a series of shorts to prove this point. But instead of showing moms and dads driving their kids to soccer games in a Q7 or going through the McDonalds drive-thru to pick up some chicken nuggets in an A4, the German automaker took a more comedic tack. Before you roll your eyes and scroll down to the next post, trust us on this one, it is absolutely priceless.

After the jump is a three-and-a-half-minute video called "Meet the Beckers" that chronicles a couple driving to the family home (mansion) for a reunion. They seem normal and even likable. The video also shows other members of the Becker clan heading to the reunion, but they're driving a BMW, Mercedes, and Lexus RX350. Instead of pointing out the virtues of Audi vs. the competition, the four-ringed automaker hammers home the long standing stereotypes associated with the other players in the luxury market. The creepy couple in the BMW convertible cuts off a Prius and the driver has a Bluetooth headset on his ear. The Mercedes owner is an old man with a hot young bride, and he drives away with the wipers going and his blinker on. The Lexus owners are yuppies with twins who appear to have a devil-worship problem. This is laugh till you cry stuff, folks, and an absolute must watch.

http://www.meetthebeckers.com/

Maestro · 10-22-2008, 09:33 AM

Quote:

Originally Posted by ezatnova

Brilliant. Best marketing I've seen in a while. The only part I didn't quite get was the evil twins in the Lexus. The wimpy dad with the hangnail was spot on though.

Because most yuppies have not clue they have bad kids.

vod74 · 10-22-2008, 09:41 AM

this was excellent!

J.P. · 10-22-2008, 09:52 AM

Audi shoots them sells in the foot with this one.
Proves they are self opinionated assholes, who feel they have the right to judge people.

josephr25 · 10-22-2008, 10:19 AM

Quote:

Originally Posted by JP_335xi

Audi shoots them sells in the foot with this one.
Proves they are self opinionated assholes, who feel they have the right to judge people.

As opposed to you calling them self-opinionated a$$holes... right...

Judging by the summary, it's funny yet there may be a truth to it... hell I saw a douche in an E93 cutting off people on the freeway this morning

LI E90 · 10-22-2008, 10:33 AM

great marking campaign Audi has launched..

Raja Ventureshield · 10-22-2008, 10:41 AM

but why are they using e46 m3 and s-class that is previous generation.

Does it mean that the new e9x and the s-class does not have the problem and they are trying to hide it. I think it's a RETARDED commerical to me. Have you ever visited the Audi board, bunch of VW owners who stepped up one notch thinks they OWN THE WORLD.

there are idiots owning all brands and the opposite as well. so to me this is just f*c*ing stupid.

F32Fleet · 10-22-2008, 10:44 AM

LOL..that's great !!! I like the short films BMW did w/Clive Owen better.

continentalg5 · 10-22-2008, 10:51 AM

Quote:

Originally Posted by Raja Ventureshield

but why are they using e46 m3 and s-class that is previous generation.

Does it mean that the new e9x and the s-class does not have the problem and they are trying to hide it. I think it's a RETARDED commerical to me. Have you ever visited the Audi board, bunch of VW owners who stepped up one notch thinks they OWN THE WORLD.

there are idiots owning all brands and the opposite as well. so to me this is just f*c*ing stupid.

I have a feeling that it's not to show the newer versions of the car so people don't say to themselves, "wow that new M3 is nice," or "the new S-Class looks super luxurious."

Or that people associate everything with the older body styles...either way Audi did a great job.

Nikolas · 10-22-2008, 10:53 AM

That was hilarious!

Chitown-Irish · 10-22-2008, 11:10 AM

Quote:

Originally Posted by PLAYON

I did a search. Show me where I failed.

ToddPhilly · 10-22-2008, 11:21 AM

That was really good. It doesn't make me want to buy an A4, but kudos to the people who came up with it. Absolutely hysterical.

Arustik1 · 10-22-2008, 11:28 AM

so funny...just showed the gf and she had a kick out of it!

apw2607 · 10-22-2008, 12:01 PM

This is awesome. Thanks for the link.

josephr25 · 10-22-2008, 12:27 PM

Quote:

Originally Posted by Chitown-Irish

I did a search. Show me where I failed.

He meant that he's seen it on the 20 other BMW forums he runs through.

cstavaru · 10-22-2008, 12:28 PM

Quote:

Originally Posted by continentalg5

I have a feeling that it's not to show the newer versions of the car so people don't say to themselves, "wow that new M3 is nice," or "the new S-Class looks super luxurious."

Exactly. Do you think they would risk showing the gorgeous new M3 together with the boring-as-hell A4 ?

Crimson92 · 10-22-2008, 12:35 PM

finniest shit i have ever seen

742 · 10-22-2008, 12:37 PM

Quote:

Originally Posted by JP_335xi

Audi shoots them sells in the foot with this one.
Proves they are self opinionated assholes, who feel they have the right to judge people.

So I take it that you did not approve of the VW Passat “lowest ego emissions of any German sedan” campaign?

Great work by Audi.

10-22-2008, 07:42 AM	#1
Chitown-Irish Second Lieutenant 15 Rep 292 Posts Drives: 11 X3 xDrive35i Join Date: Mar 2008 Location: Orland Park, IL iTrader: (0)	Audi ad bashing BMW Meet the Beckers: Audi has fun at expense of BMW, Mercedes and Lexus (found on AutoBlog) Audi wants you to know that its customers are normal people just like you and I, and it's created a series of shorts to prove this point. But instead of showing moms and dads driving their kids to soccer games in a Q7 or going through the McDonalds drive-thru to pick up some chicken nuggets in an A4, the German automaker took a more comedic tack. Before you roll your eyes and scroll down to the next post, trust us on this one, it is absolutely priceless. After the jump is a three-and-a-half-minute video called "Meet the Beckers" that chronicles a couple driving to the family home (mansion) for a reunion. They seem normal and even likable. The video also shows other members of the Becker clan heading to the reunion, but they're driving a BMW, Mercedes, and Lexus RX350. Instead of pointing out the virtues of Audi vs. the competition, the four-ringed automaker hammers home the long standing stereotypes associated with the other players in the luxury market. The creepy couple in the BMW convertible cuts off a Prius and the driver has a Bluetooth headset on his ear. The Mercedes owner is an old man with a hot young bride, and he drives away with the wipers going and his blinker on. The Lexus owners are yuppies with twins who appear to have a devil-worship problem. This is laugh till you cry stuff, folks, and an absolute must watch. http://www.meetthebeckers.com/ __________________ 2011 X3 xDrive35i F25 (CPO) Space Grey/Black Leather, Packages: Premium, Cold Weather, BMW Apps, Sirius and Technology. BMW CCA Member (WindyCity Chapter). Former cars: 06 750i E65 (CPO) 07 E90 335i (bought used but had problematic iDrive so sold it to get 7-series)
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10-22-2008, 08:23 AM	#2
PLAYON Major 265 Rep 1,414 Posts Drives: 2008 BMW 550i Join Date: May 2008 Location: East Coast iTrader: (0) Garage List 2008 BMW 550i [0.00] 2003 Audi A4 [0.00]	__________________
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10-22-2008, 09:02 AM	#4
awei130 Banned 212 Rep 2,490 Posts Drives: E46, E92, 987 Join Date: Jun 2008 Location: SOCAL iTrader: (19)	actually found that kinda amusing
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10-22-2008, 09:41 AM	#7
vod74 Lieutenant 116 Rep 506 Posts Drives: M135i XDrive (F40) Join Date: Apr 2008 Location: Paris iTrader: (0)	this was excellent!
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10-22-2008, 10:33 AM	#10
LI E90 Colonel 144 Rep 2,086 Posts Drives: E90 Join Date: Mar 2007 Location: Long Island iTrader: (2)	great marking campaign Audi has launched.. __________________ 2013 MB C300 4matic 2014 Ford Explorer Ltd 1973 Jeep Commando
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10-22-2008, 10:41 AM	#11
Raja Ventureshield Major General 300 Rep 5,686 Posts Drives: BMW M3 coupe Join Date: May 2007 Location: Northern VA iTrader: (6)	but why are they using e46 m3 and s-class that is previous generation. Does it mean that the new e9x and the s-class does not have the problem and they are trying to hide it. I think it's a RETARDED commerical to me. Have you ever visited the Audi board, bunch of VW owners who stepped up one notch thinks they OWN THE WORLD. there are idiots owning all brands and the opposite as well. so to me this is just fcing stupid. __________________ ************************************* Un4gettable 435i Extended Test drive thread: http://www.f30post.com/forums/showthread.php?t=881491
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10-22-2008, 10:44 AM	#12
F32Fleet Lieutenant General 3936 Rep 10,639 Posts Drives: 2015 435i Join Date: May 2005 Location: Southeastern US iTrader: (0)	LOL..that's great !!! I like the short films BMW did w/Clive Owen better.
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10-22-2008, 10:53 AM	#14
Nikolas Colonel 313 Rep 2,576 Posts Drives: 996 TT Join Date: Jul 2007 Location: Sierra Mountains iTrader: (0)	That was hilarious!
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10-22-2008, 11:21 AM	#16
ToddPhilly First Lieutenant 23 Rep 313 Posts Drives: BMW 335i Coupe Join Date: Mar 2006 Location: King of Prussia, PA iTrader: (0)	That was really good. It doesn't make me want to buy an A4, but kudos to the people who came up with it. Absolutely hysterical. __________________ 335i Coupe: Crimson Red / Black X3 3.0si: Alpine White / Sand Beige
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10-22-2008, 11:28 AM	#17
Arustik1 HYEPWR 103 Rep 2,868 Posts Drives: E46 M3 Join Date: Oct 2007 Location: Mesa, AZ iTrader: (3) Garage List 2007 E92 335i [0.00]	so funny...just showed the gf and she had a kick out of it! __________________ 2002 330ci Titanium Silver / Gray 2005 X5 3.0i Black Sapphire Metallic / Black 2002 M3 Laguna Seca Blue / Black 2001 M5 Jet Black / Black
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10-22-2008, 12:01 PM	#18
apw2607 Colonel 680 Rep 2,232 Posts Drives: 2024 X5 50e M-Sport Join Date: Apr 2006 Location: West Coast, USA iTrader: (0)	This is awesome. Thanks for the link.
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